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Reinventing Journalism Trends, Innovations and Unanswered Questions презентация
Содержание
- 1. Reinventing Journalism Trends, Innovations and Unanswered Questions
- 2. Damian Radcliffe is an Honorary Research Fellow
- 3. In this presentation:
- 4. Part 1. Journalism under threat (?)
- 5. “…These days, being a journalist shares
- 6. Well known story Including: Cyclical
- 7. New data shows the shift to mobile
- 8. Print punching above it’s weight
- 9. Newspaper reliance on print revenue
- 10. Perhaps the most topical question is… Can legacy media “do” digital?
- 11. It’s not that long ago
- 12. What a difference a year makes…
- 13. We cannot hold back the
- 14. Part 2. The evolution of Journalism 10 recent trends and developments
- 15. Obligatory use of this quote…
- 16. 1. Emergence of new funders eBay founder
- 17. Amazon founder Jeff Bezos meanwhile spends $250m buying the Washington Post…
- 18. 2. New funding models CROWDFUNDING German project
- 19. 3. Big players acting like start-ups
- 20. The rise of TV like content Increasingly
- 21. 5. Everyone embracing social "The challenge is
- 22. Some news organizations have embraced new
- 23. 7. “Video first” services 25 staff 8-10
- 24. “As soon as I saw Google Glass,
- 25. 9. The impact of Big / Little
- 26. 10. J-School evolution Computational Journalism Data Journalism
- 27. Part 3. Unanswered Questions 10 emerging issues to consider
- 28. 1. What is 21st Century Journalism? Issues
- 29. Using analytics to shape story length Aka
- 30. Explanatory journalism – creatively informing audiences e.g. Ampp3d explained recent British elections, using Lego bricks…
- 31. Tech can automatically repurpose your content Wibbitz automatically turns text into video
- 32. 2. Are other people doing our job?
- 33. Makes websites and tools to empower
- 34. “Now near-indispensable source or insight and
- 35. 3. Can regulation keep up? Examples include:
- 36. 4. How do we measure success? Circulation,
- 37. 5. Privacy post-Snowden Post-Snowden – and in
- 38. 6. Can a pivot to digital save
- 39. 7. How can we be proactive? Identifying
- 40. 8. The impact of wearable tech Cisco
- 41. 9. How can we use LBS? HypARlocal
- 42. 10. Next generation UGC But: new Tow
- 43. Part 4. Moving forward A few quick thoughts….
- 44. 1. Innovation is happening globally… We need to cast our gaze wider…
- 45. x. Rappler (Philippines) trains young people as
- 46. Netherlands: “All articles of all newspapers and
- 47. As well as examples closer to home
- 48. 2. We must avoid the usual suspects
- 49. This includes…. NGOs Blending independent journalism and/or
- 50. SimSim-Participation Citoyenne (Morocco) Nouabook, a web
- 51. Advertising, PR and Digital Insights into changing
- 52. Retailers What can we learn from them
- 53. And other businesses And those constantly exploring
- 54. Only by getting into unusual spaces…
- 55. 3. Partnerships are essential For Storygathering….
- 56. For effective business models… Such as
- 57. For distribution… The Washington Post’s new
- 58. “In fact, I
- 59. QUESTIONS? Thank you for reading
Damian Radcliffe is an Honorary Research Fellow and Doctoral Student at the Cardiff School of Journalism, Media and Cultural Studies. He has written about journalism, technology and media innovation
Слайд 1Damian Radcliffe
July 2014
@damianradcliffe
damian.radcliffe@gmail.com
Reinventing Journalism
Trends, Innovations and Unanswered Questions
Слайд 2Damian Radcliffe is an Honorary Research Fellow and Doctoral Student at
the Cardiff School of Journalism, Media and Cultural Studies.
He has written about journalism, technology and media innovation for a range of outlets including:
Abramis Academic Publishing, BBC College of Journalism, Huffington Post, journalism.co.uk, Knowledge Bridge (Media Development Loan Fund), NESTA, Online Journalism Blog, Ofcom, StreetFight, Routledge, Talk About Local and ZDNet.
View Damian’s extensive writing and research portfolio at: www.damianradcliffe.wordpress.com/writing
He has written about journalism, technology and media innovation for a range of outlets including:
Abramis Academic Publishing, BBC College of Journalism, Huffington Post, journalism.co.uk, Knowledge Bridge (Media Development Loan Fund), NESTA, Online Journalism Blog, Ofcom, StreetFight, Routledge, Talk About Local and ZDNet.
View Damian’s extensive writing and research portfolio at: www.damianradcliffe.wordpress.com/writing
About the Author
Слайд 3 In this presentation: 1) Changes in
consumption and advertising
2) Innovations in creation, consumption and distribution
3) Do our concepts of journalism need to evolve?
4) Ideas for moving forward
Слайд 5
“…These days, being a journalist shares
at least one quality with
being a shark.
If you‘re not moving
forward, it's over.”
Margaret Sullivan, public editor of The New York Times
If you‘re not moving
forward, it's over.”
Margaret Sullivan, public editor of The New York Times
Слайд 6Well known story
Including:
Cyclical vs Structural problems
Declining circulations
Declining revenues
Fewer jobs for
journalists (?)
The impact of social
Resistance to change
And more…
The impact of social
Resistance to change
And more…
Слайд 13
We cannot hold back the tide
And shouldn’t try.
Embrace and
ride the wave!
Reasons to be cheerful
Technology, failing legacy models and new entrants have all provided a basis for innovation / evolution
Слайд 161. Emergence of new funders
eBay founder Pierre Omidyar says his new
flagship site for First Look Media will cover news, entertainment, sports and politics, plus “a family of digital magazines.”
Jay Rosen reports Omidyar has committed $250m to the venture.
Слайд 182. New funding models
CROWDFUNDING
German project “Krautreporter” aims to find 15,000 people
who commit to paying 60 Euros ($80) a year to fund the site.
The Texas Tribune, used Kickstarter (+ a $10k matching pledge from the Knight Foundation) to purchase equipment to livestream the 2014 Texas governor’s race.
Слайд 20The rise of TV like content
Increasingly regular feature
On platforms who
didn’t start out this way…
4. Newer entities acting like old media
Слайд 215. Everyone embracing social
"The challenge is not to get the story
published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat."
Zach Seward, Quartz
-----------------
Buzzfeed gets:
50% referrals via mobile
75% via social
Zach Seward, Quartz
-----------------
Buzzfeed gets:
50% referrals via mobile
75% via social
BBC News Video on Instagram
Слайд 22
Some news organizations have embraced new consumer realities and provide an
editorial proposition reflecting this.
As GigaOm pointed out, Circa stories are actually longform in disguise:
“…since it allows users to “follow” a specific story, and get updates only about new developments on that story, it essentially is building a long-form news story over time — just in bite-size chunks.”
6. “Mobile First” approaches
Слайд 237. “Video first” services
25 staff
8-10 videos each a day
On all the
usual social platforms.
Plus Kindle Fire
and
Roku
Which enable TV viewing
Plus Kindle Fire
and
Roku
Which enable TV viewing
Слайд 24“As soon as I saw Google Glass, I realised that it
would allow me to do what I always do with this first-person live recording, but my hands would be free.”
Tim Pool, Vice
Tim Pool, Vice
Pool used Glass as part of his coverage of 2013 protests in Istanbul, getting up to 750,000 views a day of his stream.
8. New storygathering tools
Слайд 259. The impact of Big / Little Data
.
The Bay Citizen Bike Accident
Tracker
Used data from 14,113 incidents reported to the police between January 2005 and December 2009. Can filter by road conditions, lighting and other factors such as ‘who is at fault’ to determine the safest routes to use and/or avoid.
Used data from 14,113 incidents reported to the police between January 2005 and December 2009. Can filter by road conditions, lighting and other factors such as ‘who is at fault’ to determine the safest routes to use and/or avoid.
Single, searchable, database allowing users to search for physicians or medical centers to receive listings of all matching payments.
Слайд 2610. J-School evolution
Computational Journalism
Data Journalism
Entrepreneurial Journalism
Case Study: Cardiff University's Community
Journalism MOOC
8,828 learners signed up for the course
Learners came from over 113 countries worldwide
Over 13,400 comments throughout the course
#Flcommunityjourno was tweeted out over 900 times
8,828 learners signed up for the course
Learners came from over 113 countries worldwide
Over 13,400 comments throughout the course
#Flcommunityjourno was tweeted out over 900 times
Слайд 281. What is 21st Century Journalism?
Issues include:
* Changing reading habits
* Discoverability
*
Branded content
* Joining up your business
* Getting - and keeping - audience attention
* Joining up your business
* Getting - and keeping - audience attention
Does our concept need to be updated?
Слайд 29Using analytics to shape story length
Aka why Quartz does not publish
500 - 800 word articles…
Слайд 30Explanatory journalism – creatively informing audiences
e.g. Ampp3d explained recent British elections,
using Lego bricks…
Слайд 322. Are other people doing our job?
A number of NGOs
are doing great work in terms of:
Promoting independent media
Publishing untold stories
Driving media – and information – literacy
Holding authority to account
Developing next generation tools
Using this for social change/impact
What can we learn from them re: content creation, distribution and empowering audiences? How we can work together?
Promoting independent media
Publishing untold stories
Driving media – and information – literacy
Holding authority to account
Developing next generation tools
Using this for social change/impact
What can we learn from them re: content creation, distribution and empowering audiences? How we can work together?
Слайд 33Makes websites and tools to empower
citizens in the UK and
around the world
TheyWorkForYou
Who your local MP is, summaries of how they voted, written questions submitted to government departments, and the answers they’ve got back.
FixMyStreet
Report a problem in your area. Reports automatically go to the people in charge of fixing them. Data published online for sharing / discussion.
TheyWorkForYou
Who your local MP is, summaries of how they voted, written questions submitted to government departments, and the answers they’ve got back.
FixMyStreet
Report a problem in your area. Reports automatically go to the people in charge of fixing them. Data published online for sharing / discussion.
Слайд 34
“Now near-indispensable source or insight and reference for anyone covering international
affairs.
I class this as content innovation because they are doing what news media should be doing and aren't.
They're making sense of things. They're also doing it with fluency, economy and a good editorial sense.
By far and away the best NGO website on the planet.”
George Brock
Former Managing Editor of The Times , Board Member World Editors Forum
I class this as content innovation because they are doing what news media should be doing and aren't.
They're making sense of things. They're also doing it with fluency, economy and a good editorial sense.
By far and away the best NGO website on the planet.”
George Brock
Former Managing Editor of The Times , Board Member World Editors Forum
Слайд 353. Can regulation keep up?
Examples include:
Drone Journalism
Internet of Things
Aereo
FACT:
Disrupters will always be ahead of regulators and policy makers…
…And incumbents won’t like it!
…And incumbents won’t like it!
Слайд 364. How do we measure success?
Circulation, TV ratings and page views
aren’t enough…
Engagement including:
Social comments / shares
Time spent online
Perception of brand
Impact on communities
We need new metrics to reflect new consumer realities
Engagement including:
Social comments / shares
Time spent online
Perception of brand
Impact on communities
We need new metrics to reflect new consumer realities
Слайд 375. Privacy post-Snowden
Post-Snowden – and in a world of ever increasing
connected devices – these issues will continue to loom large.
Examples include:
Ensuring Anonymity for sources.
The right to be forgotten.
Filming/consent via Google Glass.
And evolving issues around verification…
Examples include:
Ensuring Anonymity for sources.
The right to be forgotten.
Filming/consent via Google Glass.
And evolving issues around verification…
Слайд 386. Can a pivot to digital save print?
German media giant Axel
Springer has acquired one company per month since 2006 as part of a move to use digital income to support/underpin (or slowly shed?) their print business.
They are divesting of some title however, such as their
Слайд 397. How can we be proactive?
Identifying what are fads and what
are trends.
Experimenting e.g. with new social networks
Home Entertainment e.g. virtual reality
Adding news/civic dimensions to apps
Experimenting e.g. with new social networks
Home Entertainment e.g. virtual reality
Adding news/civic dimensions to apps
WhatsApp sharing button
Oculus Rift headset
Google owned Waze
Слайд 408. The impact of wearable tech
Cisco predicts the number of wearable
devices in use will jump from less than 22 million in 2013 to almost 177 million by 2018.
What might this mean for journalism?
e.g. Combined with push notifications and content using location based triggers?
Слайд 419. How can we use LBS?
HypARlocal was a UK pilot using
augmented reality to blend local media content through Layar.
Geo-tagging content will therefore become an important part of your content’s metadata.
Geo-tagging content will therefore become an important part of your content’s metadata.
They are divesting of some title however, such as their
Слайд 4210. Next generation UGC
But: new Tow report shows UGC is only
used when other content is not available to tell the story; and labeling including credits for creators is poor and inconsistent.
Do attitudes towards UGC need to change?
Do attitudes towards UGC need to change?
CNN announced in May 2014 that citizen journalists can interact with their newsroom directly via Google Glass app.
The Nokia Lumia 1020 offers a 41MP camera sensor, full HD video and stereo audio recording.
Слайд 45x.
Rappler (Philippines) trains young people as citizen journalists. It combines social
action with journalism.
Meanwhile Project Agos is a data, social and visualisation project providing:
“a unified information platform that will bridge disaster preparedness and response initiatives of the government, civil society, and the citizens.”
Look at Rappler in the Philippines
Слайд 46Netherlands: “All articles of all newspapers and all important magazines are
available in one web app, with one pay wall.”
“…users will only have to pay for the articles they read.
We think that unbundling of journalism is the Holy Grail in getting young people to pay for journalism again.”
Blendle in the Netherlands
Слайд 47As well as examples closer to home
Clark Gilbert speaking at Harvard
University’s Nieman Foundation last year revealed that at Deseret Media:
"In 2009, legacy revenue accounted for 90 percent of the business and digital came only from 10 percent.
In 2012, he said that legacy revenue
channels would account for only
33 percent of overall revenue."
"In 2009, legacy revenue accounted for 90 percent of the business and digital came only from 10 percent.
In 2012, he said that legacy revenue
channels would account for only
33 percent of overall revenue."
Слайд 482. We must avoid the usual suspects
By learning from other
people and industries They can all contribute to the debate
Слайд 49This includes…. NGOs
Blending independent journalism and/or access to information to promote
civic engagement in creative and innovative ways. Examples include:
BBC Media Action
Code for America
Internews
Frontline SMS
Media Development Investment Fund
Open Society Foundations
Sunlight Foundation
BBC Media Action
Code for America
Internews
Frontline SMS
Media Development Investment Fund
Open Society Foundations
Sunlight Foundation
Слайд 50
SimSim-Participation Citoyenne (Morocco)
Nouabook, a web platform facilitating MP - citizen engagement
in Morocco.
Focal Integrity Team for Cameroon (FITCAM)
‘Project to monitor schools’ expenditure via SMS.
iWatchLive (Nigeria)
Web application allowing citizens to access Nigerian government budget data and report back on incidences of corruption and poor service delivery.
Focal Integrity Team for Cameroon (FITCAM)
‘Project to monitor schools’ expenditure via SMS.
iWatchLive (Nigeria)
Web application allowing citizens to access Nigerian government budget data and report back on incidences of corruption and poor service delivery.
Слайд 51Advertising, PR and Digital
Insights into changing – and emerging - consumer
behaviors, which are applicable to publishers.
Why?
Transferable audience insight
Proactive
Not Reactive
NYT innovation report showed that these sides don’t necessarily talk to one another. And that they need to!
Why?
Transferable audience insight
Proactive
Not Reactive
NYT innovation report showed that these sides don’t necessarily talk to one another. And that they need to!
Слайд 52Retailers
What can we learn from them re LBS?
Content/offer needs to be
valuable e.g. discounts, reviews etc.
This is a growing market.
This is a growing market.
Is it a potential source of revenue that news publishers can tap into?
Слайд 53And other businesses
And those constantly exploring changing consumer habits
Coca-Cola
Pepsi
McDonalds
Like:
Music
Publishing
And other legacy
industries which have been disrupted by digital
Слайд 54Only by getting into unusual spaces…
Can we think differently…
CES
IBC
Internet.org
“Gig City” -
Chattanooga
Talk to:
Trend watchers
Ethnographers
Anthropologists
Talk to:
Trend watchers
Ethnographers
Anthropologists
Слайд 553. Partnerships are essential
For Storygathering….
Journalists, Hackers and Open Data supporters brought
together by the World Bank Institute’s Global Media Development program to create OpenData Latinoamérica.
Слайд 56For effective business models…
Such as the merger between St. Louis Beacon
(web) and St. Louis Public Radio.
Слайд 57For distribution…
The Washington Post’s new partner program offers
digital content for
free to other newspapers’ paid subscribers.
Слайд 58
“In fact, I think in the long run, we’re going
to look back
at many facets of old media and realize that we were
living in a desert disguised as a rain forest.”
Steven Johnson
at many facets of old media and realize that we were
living in a desert disguised as a rain forest.”
Steven Johnson
There’s going to be a few bumps,
But I do believe the future is bright…
Слайд 59QUESTIONS?
Thank you for reading
Email: damian.radcliffe@gmail.com
Twitter: @damianradcliffe
Thanks for new
ideas and inspiration:
Kevin Anderson, Paul Bradshaw, George Brock, Bart Brouwers, Tom Glaisyer, Zahera Harb, Abraham Kamarck, Jan Keulen , Jon Kingsbury, Chris Lawrence, Andy Martin, Charles Miller,
Nic Newman, John Owen, Ramaa Sharma, Judith Townend and Claire Wardle.
Kevin Anderson, Paul Bradshaw, George Brock, Bart Brouwers, Tom Glaisyer, Zahera Harb, Abraham Kamarck, Jan Keulen , Jon Kingsbury, Chris Lawrence, Andy Martin, Charles Miller,
Nic Newman, John Owen, Ramaa Sharma, Judith Townend and Claire Wardle.
