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Science Communication in a formula O4Fb3S4 презентация
Содержание
- 1. Science Communication in a formula O4Fb3S4
- 2. The first element is for Obstacles
- 3. What people think of scientists What people
- 4. Obstacle #1 The Draw-a-Scientist Test Unvails a not too positive Stereotype of Scientist
- 5. Eccentric Bordering with madness Evil intent Middle-up class Masculine Socially inept Caucasian
- 6. Scientist is either a monster or
- 7. Obstacle #2 The general level of scientific
- 8. http://www.smithsonianmag.com/innovation/how-much-do-americans-know-about-science-27747364/?no-ist=
- 9. Elctrons smaller than atoms: true 47%
- 10. Obstacle #3 Scientists too represent an Obstacle To science communication
- 11. Scientists worry: public communication may badly affect
- 12. Obstacle #4 The language of science is obscure Scientific concepts are obscure To the public
- 13. Public finds scientific debate, uncertainty, risk confusing
- 14. Risk statistically contructed
- 15. What people think of scientists What people
- 16. The second element is for Facebook
- 17. Facebook has three good rules for public
- 18. Fb on engagement: 1- Post video and
- 19. The third element is for Speak
- 20. I generally refer to speak as
- 21. My 4 Tips for Speaking out
- 22. Be Inspired Watch other
- 23. Be Respectful Of your audience
- 24. Respect time - Be short Adults – some 30 minutes Kids – some 15 minutes
- 25. Be physical
- 26. Eyeballing Move Voice Stance
- 27. Be Organized Prepare an outline
- 28. Beginning Clarity
- 29. The safe way: Stand up Tell
- 30. Design the right pitch You may
- 31. We retain 25% of a speech…
- 32. This is not a conclusion
- 33. Science Communication in a formula O4Fb3S4
The first element is for Obstacles
Слайд 3What people think of scientists
What people know about science
What scientists think
about the public
What language scientists use
What language scientists use
The 4 Obstacles
to Science Communication
Слайд 6Scientist is either
a monster or a hero.
The stereotype of scientist
Needs
to change.
Scientists are professionals,
normal people doing their job
Scientists are professionals,
normal people doing their job
Слайд 7Obstacle #2
The general level of scientific literacy
Is quite low
Look at what
sort of questions
Specialists make to get a sense of
Scientific literacy
Specialists make to get a sense of
Scientific literacy
Слайд 8http://www.smithsonianmag.com/innovation/how-much-do-americans-know-about-science-27747364/?no-ist=
Слайд 9Elctrons smaller than atoms: true 47%
Laser formed by sound waves: false
48%
Continents drift: true 77%
All radioactivity is human made: false 66%
17% refers to theory and experimentation
Continents drift: true 77%
All radioactivity is human made: false 66%
17% refers to theory and experimentation
Слайд 11Scientists worry: public communication may badly affect career
Scientists feel unable to
communicate
3/4 scientists regard a lack of public knowledge, education or interest in science as a barrier
1/3 scientists see the media as a barrier, not a mean to reach out
Few scientists participated to communication activities (public talks, speaking to media, open days, writing)
Scientists fear speaking as death and void
Scientists do not feel free to talk (pressures from leaders)
3/4 scientists regard a lack of public knowledge, education or interest in science as a barrier
1/3 scientists see the media as a barrier, not a mean to reach out
Few scientists participated to communication activities (public talks, speaking to media, open days, writing)
Scientists fear speaking as death and void
Scientists do not feel free to talk (pressures from leaders)
Слайд 15What people think of scientists
What people know about science
What scientists think
about the public
Questions about language
Questions about language
The 4 Obstacles
to Science Communication
Слайд 17Facebook has three good rules for
public engagement.
See them as a metaphore
for science communication
Слайд 18Fb on engagement:
1- Post video and pictures [in science communication: show
people objects, people]
2- Ask questions [question their knowledge, their beliefs, challenge them]
3- Make offers [in science communication: invite them, visit them, prepare take home objects, let them understand you are offering something special]
2- Ask questions [question their knowledge, their beliefs, challenge them]
3- Make offers [in science communication: invite them, visit them, prepare take home objects, let them understand you are offering something special]
Слайд 22Be
Inspired
Watch other speakers and analyse their speach. What was strong
in their delivery? What was weak or unconvincing? What could you try on yourself?
Watch, for example, TED speeches
Watch, for example, TED speeches
Слайд 29The safe way:
Stand up
Tell them what you are going to tell
Tell
them
Tell them what you have told
Sit down
Tell them what you have told
Sit down
Слайд 30Design the right pitch
You may
Tell a story
Go personal
Make a question
„Rise a
hand who…“
A dramatic data/statistic
…summarize the talk
A dramatic data/statistic
…summarize the talk
Слайд 33Science Communication in a formula
O4Fb3S4
Slides of a speach given at Dynamol
meeting in Lion (2014)
Jacopo Pasotti
Website Jacopopasotti.com
Follow me @medjaco
Jacopo Pasotti
Website Jacopopasotti.com
Follow me @medjaco
