6 презентация

Your Typical Developer junior ^

Слайд 16
5
OR
Adam DuVander
API
adoption strategies
@adamd


Слайд 2Your Typical
Developer
junior
^


Слайд 3Chris Jason, ESPN


Слайд 5ESPN SportsZone
Launched April 1, 1995


Слайд 6SO…
YOU HAVE AN API


Слайд 7NOW YOU:
Hackathon!
Hacker News!
AdWords?


Слайд 9ArmchairBuilder.com


Слайд 10Why do you need developers?


Слайд 11Sales
Business Development
Marketing
THEY MIGHT KNOW


Слайд 12Community
Open Source
THEY NEED CHAMPIONS


Слайд 13Sales
Business Development
Marketing
THE SIX
Community
Open Source
Jens Tärning, Mister Pixel, Aziz, Wilson Joseph

and Björn Andersson

Слайд 14THE SIXTH
100%*


Слайд 15CREATE A SERVICE
THAT IS
POPULAR


Слайд 16Flickr user skipjack2000


Слайд 18THE FIRST
BIZ DEV


Слайд 19Jens Tärning


Слайд 20“PARTNER FIRST
not ecosystem first”


Слайд 21Customers in common




Слайд 23“We find that if our customers use any single integration, they

are three times as likely to convert to paid.”

Слайд 25Scouting developers
Alessandro Suraci


Слайд 26“If developers haven’t launched an app yet, the chance they’ll launch

and move the needle for Retailigence is slim.”

Слайд 28THE SECOND
SALES


Слайд 33Pay as You Go

Pay for what you use
Grows as you grow
Seems

fair

Tiered

Traditional SaaS model
Predictable
Allows volume discounts

Tiered with Trial

Get started for free
Upgrade when you grow
Devs like freemium

Most popular!


Слайд 35THE THIRD
MARKETING


Слайд 36SumCo is proud to announce a major update to its Arithmetic

API that allows divisors with values less than one… blah blah blah

Слайд 37HOW TO
Divide by Zero


Слайд 38SHARE KNOWLEDGE
not features
Lemon Liu


Слайд 39Why We Open Sourced Our Documentation
How to Convince Your Company

to Go with Golang

Слайд 42Tutorials
Sample Apps
Client Libraries
ALSO “DOCUMENTATION”


Слайд 43THE FOURTH
COMMUNITY


Слайд 44Wilson Joseph and SimpleScott


Слайд 46OFFLINE


Слайд 47THE FIFTH
OPEN SOURCE


Слайд 48Contribute
to what you use
“Library support is a weakness.
I prefer to turn

it into a strength by open sourcing libraries that we have to develop in Go.”

Слайд 49Open Source
Your Product


Слайд 50Integrate Your Product
With Open Source*
Plugins
Add-ons
*FOR COMMUNITY GOOD


Слайд 51Open Source
All You Can
Libraries
Documentation
Maybe Your Secret Sauce


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