Why UX in libraries is a thing now Andy Priestner Cambridge Judge Business School презентация

now

Andy Priestner
Cambridge Judge Business School

now

Andy Priestner
Cambridge Judge Business School

What is UX?
Ethnography
The Old Ways
Adidas case study
Library ethnography
UX in Libraries conference

metrics and web usability testing. Those are great things and necessary to practicing UX, but UX has extended far beyond the web and so should our conversation. We should be talking about applying UX in physical spaces and in any other context where it might be useful.’

www.weaveux.org / Journal of Library User Experience

What is UX?

customs, habits, and mutual differences’ (OED)

‘...a practice in which researchers spend long periods living within a culture in order to study it. The term has been adopted within qualitative market research to describe occasions where researchers spend time - hours, days or weeks - observing and/or interacting with participants in areas of their everyday lives.’ (Association for Qualitative Research)

this broader definition of UX include?

He differentiated Völker-Beschreibung as a distinct area of study.

Islands for several years by living with them. Founder of ethnography as we know it.

more than others...

his relation to life, to realise his vision of the world’ (Malinowksi, 1925)

goal is to grasp the users point of view, their relation to research life, to realise their vision of the service’

interested in more variables
(incl. things usually ignored)
- wider context, holistic
- observation not just Q&A
- less structured
- no wrong answers
- immersive
- more interpretative
- takes time

unknown
- we are wedded to The Old Ways...

are easier to record and describe
We tend to ignore (or at least downgrade) the value of things such as culture, customs and habits

lesser extent bar charts

them / not representative
- closed & leading questions / poor construction
respondents giving answers that survey creator wants to hear
- hidden explanations for spikes and dips / blind interpretation
remote and impersonal
- principally seek quantitative rather than qualitative data

approach
ramp up qualitative approaches
offer more than just those gaping white empty free-text boxes

Microsoft, Herman Miller all engaged in ethnographic research and/or hired ethnographers

‘beating the rest’ and winning...

yoga class, and keeping fit

of environments and physical facilities in the research and writing processes of students. Specifically, we saw an opportunity to learn more about where students like to study and why, with whom, and when.’

Key finding: Undergraduates do lots of academic work late at night - led to the Night Owl Librarians pilot, an extended hours outreach service.

dorm visits
Photo surveys

library, showing its surroundings
2. All the stuff you take to class
3. Something that you would call “high tech”
4. Something really weird
5. One picture of the libraries to show to a new freshman
6. Your favorite place to study
7. The place you keep your books
8. A person, any person
9. Your favorite person or people to study with
10. Something you’ve noticed that you think others don’t notice

Lessons: different needs and personalities, willing to share, always on-the-go

(p41, Foster & Gibbons, Studying Students, 2007)

Charlotte.(The Anthropologist in the Stacks)

‘Visitors & Residents’ project – a new way of mapping user engagement with the web

Collaborative wayfinding project (photos/interviews)

Cognitive mapping of learning landscapes

Sleeping maps

quiet areas and at unexpected times.
‘Making assumptions about where students will sleep in the library based on
a) where we think they should be sleeping, or b) where we would prefer to sleep, or even c) conventional wisdom about where students sleep, will not get you very far.’

surveys, in-depth interviews)
Research & Publishing Experience Map

landscapes
with faculty & researchers, and final year undergraduates
Observation of Information Centre space use

Ange Fitzpatrick (Deputy Librarian)
‘Show-me-round’ – recorded tour of Information Centre (student giving tour to librarian)

Ethnographic research @ Cambridge Judge

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Andy Priestner
Cambridge Judge Business School

Resources/Links UX in Libraries conference: www.uxlib.org
UX in Libraries twitter: https://twitter.com/UXLibs
UK Anthrolib blog: http://ukanthrolib.wordpress.com/
The Anthropologist in the Stacks: http://atkinsanthro.blogspot.co.uk
Studying Students PDF (Fried-Foster): http://bit.ly/1ouo6io
BBC Four documentary on Malinowski: http://bit.ly/1qVP7w3
Weave UX/Journal of Library User Experience: http://weaveux.org/

of Economics and Political Science
Library user in hat: https://www.flickr.com/photos/jstar/345712329/ (CC)
Pencil questionnaire: https://www.flickr.com/photos/albertogp123/5843577306 (CC)
Pie charts: http://www.flickr.com/photos/laurenmanning/5658985469/ (CC)
Person struggling with survey: https://www.flickr.com/photos/clemsonunivlibrary/7845287468 (CC)
Cemetery: https://www.flickr.com/photos/mugley/2592160631/ (CC)
Women in conversation: http://www.flickr.com/photos/collin_key/6080864794/ (CC)
Adidas trainers: http://www.flickr.com/photos/cornyjoke/444473490/ (CC)
Woman running: https://www.flickr.com/photos/infomatique/1799996163 (CC)
Yoga class: https://www.flickr.com/photos/63045810@N00/5018250456/ (CC)
Student with bike in library: https://www.flickr.com/photos/jonastana/5568637762 (CC)
Nancy Fried-Foster: http://www.rochester.edu/currents/V40/N03/Foster.html
Disposable camera: https://www.flickr.com/photos/37227626@N00/2894263073/ (CC)
Donna Lanclos, Sleep Map, Cognitive Map: Donna Lanclos, The Anthropologist in the Stacks
Cambridge University Library: https://www.flickr.com/photos/34255186@N05/565866377 (CC)
Cambridge Judge Business School: https://www.flickr.com/photos/geoffjones/2437638720 (CC)
Georgina, Ange: Andy Priestner
UKAnthrolib screenshot: Slide 27: bit.ly/1gAYCKi (Wikimedia Commons)
UX in Libraries website: Matt Borg, Paul Jervis-Heath