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Customer Engagement for Real Estate Broker презентация
Содержание
- 1. Customer Engagement for Real Estate Broker
- 2. What is customer engagement ?
- 3. Key elements Communicate market information and new
- 5. Approach on Customer Engagement Focus on personalized
- 6. Pizza Express – from QR code to iPhone App payment
- 9. Doing survey with your customer
- 10. Doing client party
- 11. Pop-By
- 12. Personal Notes
- 13. IOV (Item of value)
- 14. Customer engagement is not: Mass marketing
- 15. Why it is important for a service
- 16. What a broker can do to increase customer engagement?
- 17. Social networking Keep in touch with your
- 18. Email Marketing (do not over email) asking
- 19. Videos (on free video site) Uploading property
- 20. Blog By targeting specific content to a
- 21. How he can use RE/MAX tools and
- 22. Maintain the home Equipments and materials
- 23. Improve the home Remodel projects Budget
- 24. Manage home risk Home inventory Property
- 25. Investor Education Inside info for investing
- 26. Conclusion: Keep the conversation on with your
- 27. Thank You
What is customer engagement ?
Слайд 1Customer Engagement for Real Estate Broker
Manan Choksi
Regional Director
RE/MAX Mumbai Gujarat Maharashtra
Слайд 3Key elements
Communicate market information and new development
Collect feedback on customer service
Generate
more revenue through referrals and repeat business
Increase retention
Increase retention
Слайд 5Approach on Customer Engagement
Focus on personalized interactions
Delight your audience
Understanding customers' unique
challenges
Слайд 15Why it is important for a service provider?
It is cheaper to
engage an existing customer than find a new customer
Слайд 18Email Marketing (do not over email)
asking for feedback on new features
Marketing
emails customers to generate leads
Emails announcing upcoming tradeshows or events or webinars
A monthly newsletter
A quarterly or semi-annual customer survey
Marketing forgets to remove new customers from email blasts
Auto-emails from your blog
Emails announcing upcoming tradeshows or events or webinars
A monthly newsletter
A quarterly or semi-annual customer survey
Marketing forgets to remove new customers from email blasts
Auto-emails from your blog
Слайд 19Videos (on free video site)
Uploading property videos on YouTube
Sharing it
easily and frequently
Get real time feedback and interaction
Get real time feedback and interaction
Слайд 20Blog
By targeting specific content to a specific readership
Encourage guest participation by
those in related business
Simplify Subscriptions
Update on Social Media (posting blogs on Facebook, Linked in, Twitter)
Actively comment on and writing about other blog posts
Simplify Subscriptions
Update on Social Media (posting blogs on Facebook, Linked in, Twitter)
Actively comment on and writing about other blog posts
Слайд 21How he can use RE/MAX tools and techniques to increase the
engagement of customer?
Updating customers about RE/MAX network
You, your office or any other office in your city closes a deal
Any awards you, your office, your region or RE/MAX international won
Updating about customer’s listing
Doing knowledge events
Слайд 22Maintain the home
Equipments and materials
Seasonal tasks
Safe and healthy home
Property calendar
Слайд 23Improve the home
Remodel projects
Budget & cost
Product and brand choices
Tax and resell
documents
Слайд 24Manage home risk
Home inventory
Property documents
Proper level of insurance
Fire, food and disasters
Слайд 25Investor Education
Inside info for investing in various projects at soft
launches
Govt city plans and municipal projects
Tax updates related to investors
Returns you have given to other investors over period of time
Special investor services you may provide.
Govt city plans and municipal projects
Tax updates related to investors
Returns you have given to other investors over period of time
Special investor services you may provide.
Слайд 26Conclusion:
Keep the conversation on with your customers in a manner that
they get valuable information from you.
They need to know that you are in business
They need to know you are the best professional they know
They need to know you care about their business.
In short: Keep in touch, Stay in business.
They need to know that you are in business
They need to know you are the best professional they know
They need to know you care about their business.
In short: Keep in touch, Stay in business.
