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Creativity in Public Relations. A definition of Creativity презентация
Содержание
Some possible definitions as an individual talent as a process as a product as recognition by others A definition of Creativity
Слайд 2Some possible definitions
as an individual talent
as a process
as a product
as recognition
by others
A definition of Creativity
Слайд 3
Creativity as an individual talent
A definition of Creativity
Innate talent
If we all
have this creative ability, what marks out work regarded as ‘creative’ from that seen as ‘non-creative’?
Слайд 4Creativity as a process
A definition of Creativity
Create something new by bringing
together different elements
Слайд 5
Creativity as a product
A definition of Creativity
A form of problem solving
Conventional
approach
Слайд 6
The audience has also need to demonstrate creative skills and understanding
to appreciate and value the work of creativity.
Creativity as recognition by others
A definition of Creativity
