Dr. Prof. Aleksandr Kozlov
25/10/2016
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Process of strategic management, internal analysis , strategy choice презентация
Содержание
- 1. Process of strategic management, internal analysis , strategy choice
- 2. Tools for professional SWOT-analysis The goal of
- 3. Tools for professional SWOT-analysis Specified check-lists Questions
- 4. Questions to be answered before check list
- 5. Questions to be answered before check list
- 6. Recommendations Scale to be used is five-level
- 7. Dr. Rensis Likert Dr. Rensis Likert
- 8. Five-Point Scales: samples Much better Somewhat better
- 9. Five-Point Scales: samples Very good Good
- 10. Five-Point Scales: samples Very satisfied Satisfied
- 11. AVK SPbPU
Tools for professional SWOT-analysis The goal of the professional tools development is to receive the quantitative results of SWOT analysis which is necessary to fix the strategic position of your company
Слайд 1MODERN STRATEGIC ANALYSIS Theme 2. Process of strategic management, internal analysis
, strategy choice
Слайд 2Tools for professional SWOT-analysis
The goal of the professional tools development is
to receive the quantitative results of SWOT analysis which is necessary to fix the strategic position of your company on the strategy selection matrix
AVK SPbPU
Слайд 3Tools for professional SWOT-analysis
Specified check-lists
Questions for Internal Analysis
According to areas to
be analyzed (management functions)
Questions for External Analysis
GETS, PESTEL
5-forces model
Questions for External Analysis
GETS, PESTEL
5-forces model
AVK SPbPU
Слайд 4Questions to be answered before check list development
What are your goals?
What do you seek to achieve as a result of this analysis? Are you looking for a macro level perspective affecting the entire company or a micro level view of a department?
How broad or narrow is the scope of your SWOT analysis? It helps to establish the scope and communicate that with the participants up front.
What types of questions to you seek to answer?
How broad or narrow is the scope of your SWOT analysis? It helps to establish the scope and communicate that with the participants up front.
What types of questions to you seek to answer?
AVK SPbPU
Слайд 5Questions to be answered before check list development
What will be the
criteria for comparison for internal analysis?
What is the scale to be used to digitalize the results
Who are the desired participants? Is this a solo exercise or do you seek to engage a team of stakeholders, perhaps the executive team or a product team. If it’s a team SWOT analysis, here are some additional planning considerations.
What is the scale to be used to digitalize the results
Who are the desired participants? Is this a solo exercise or do you seek to engage a team of stakeholders, perhaps the executive team or a product team. If it’s a team SWOT analysis, here are some additional planning considerations.
AVK SPbPU
Слайд 6Recommendations
Scale to be used is five-level one (Likert scale)
In a “good”
Likert scale, the scale is balanced (equal amounts of positive and negative positions) on both sides of a neutral option, creating a less biased measurement. The actual scale labels, as well as the numeric scale itself, may vary
To formulate questions in a way which helps to answer according to the options proposed by the scale
To formulate questions in a way which helps to answer according to the options proposed by the scale
AVK SPbPU
Слайд 7Dr. Rensis Likert
Dr. Rensis Likert (1903 - 1981) The original
idea for the Likert scale is found in Rensis Likert’s 1932 article in Archive of psychology titled “ A technique for the measurement of Attitudes”.
This idea was expanded by Likert’s 1934 Journal of social psychology article titled “ A simple and Reliable method of scoring the Thurstone Attitude Scales”
This idea was expanded by Likert’s 1934 Journal of social psychology article titled “ A simple and Reliable method of scoring the Thurstone Attitude Scales”
AVK SPbPU
Слайд 8Five-Point Scales: samples
Much better
Somewhat better
Stayed the same
Somewhat worse
Much
worse
Very High
Above Average
Average
Below Average
Very Low
Very High
Above Average
Average
Below Average
Very Low
Strongly Agree
Agree
Undecided
Disagree
Strongly Disagree
Excellent
Above Average
Average
Below Average
Very Poor
AVK SPbPU
Слайд 9Five-Point Scales: samples
Very good
Good
Fair
Poor
Very poor
Much higher
Higher
About the same
Lower
Much lower
Almost always
Often
Sometimes
Seldom
Never
Extremely
Very
Moderately
Slightly
Not at all
AVK SPbPU
Слайд 10Five-Point Scales: samples
Very satisfied
Satisfied
Neither
Dissatisfied
Very dissatisfied
Very important
Important
Fairly important
Slightly important
Not important
AVK SPbPU
