within the organization.
This audit was contracted for, approved and supported by the Board and the CEO as part of a commitment to increase communication both within and outside the organization.
It clearly demonstrates their willingness to risk change in order to improve the efficiency within the organization.
The goal of this communication audit was to seek facts as well as perceptions, and from these to propose recommendations that could ensure improved management of public relations, greater parent and community involvement, and enhanced two-way communication between the internal and external stakeholders of Safaricom LTD.