#Winning at Twitter Chats презентация

@ Bruce Clay, Inc.

California newspapers, magazines, all over the Internet and in books like “The Media Relations Guidebook 2014” and “Content Marketing Strategies for Professionals”
Twitter & Instagram: @KristiKellogg
LinkedIn: https://www.linkedin.com/in/kristikellogg

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

media marketing and design.
Established in 1996.
Fortune 500|5000 List for seven consecutive years (!).
Call 1 (800) 517-1900 for a free consultation on any digital marketing concern.
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#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

@KristiKellogg, Content Writer & Community Manager @BruceClayInc

Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

& Community Manager @BruceClayInc

Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

@BruceClayInc

Sharing Your Content

Sharing Others Content

Promoted Tweets (Ads)

Customer Service

Conversations

Influencer Outreach

Twitter Chats

a Tweet chat) is real-time conversation conducted via tweets – each Twitter chat has its own hashtag which bands the conversation together.

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

There are Twitter chats on every subject you can imagine, from business, marketing, SEO and LinkedIn to fashion, mommy blogging, food service and fitness.

@BruceClayInc

#B2BChat
#AppChat
#BlogChat
#ContentChat
#TechTalk
#PPCChat
#JournChat
#AdChat
#BrandChat

@BruceClayInc

#YALitChat
#GreenRoofChat (“green roofing”)
#HayTalk (“a discussion on hay and forage issues”)
#SalonSpaChat
#CoffeeChat
#VLLChat (“celebrating Latina lifestyle bloggers”)
#ChinaChat (“business in China”)
#FundChat (“nonprofit fundraising and marketing”)

@BruceClayInc

Twitter Chat Schedule | TweetReports.com

@BruceClayInc

Twitter Chat Schedule | TweetReports.com

Clients, Customers and Fans
Increased Following
Increased Engagement

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

Community Manager @BruceClayInc

Community Manager @BruceClayInc

chat’s hashtag and then follow along.
Keep it “light, bright and polite” - @JoshOchs
Use numbers when answering questions.
Use the hashtag.
Use pictures when applicable.
Favorite and retweet good answers!
Follow smart Twitter chatters.
Prepare tweets ahead of time if you know the topic.
Promote the chat on your social networks prior to the chat.

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

engage with trolls.
Forget to say thank you to the host!
Write a novel. It should take ONE tweet to answer a question – two AT MOST. In which case, begin your tweet as follows: “(1/2) A1: This is my long answer …”

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

to answer a question – two AT MOST.

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

topic relevant to the users participating?
Are the questions at the appropriate level?
What actionable items can users walk away with after participating in this conversation?
Has this topic been covered recently?
What experts can I invite to participate in this conversation?

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

in advance! Here’s an example of an image we used at Bruce Clay, Inc. to promote #SEOchat.

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

fit the allotted 140 characters, with the hashtag.
If possible, have more than one person manning your brand’s social account. One person, for example, can ask the questions and share thoughts while another person retweets, favorites, and responds to others’ answers. If that’s not possible … drink a bunch of coffee and make it happen. #NoExcuses

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

Manager @BruceClayInc

If you can, include pictures. This will call attention to your question tweets, which sometimes get lost in the flurry of tweets coming through. You can use the same picture for each question tweet, in fact.

in social shares will tell you that curating content is necessary. Get more mileage out of a Twitter chat by turning it into a blog post! You can make the blog post read like a transcript, or divide it by topics and just relay key takeaways.
Tools:
Topsy #free
TweetReports #FreeTrial
TweetDeck Collections #Free

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

colleagues, visit BruceClay.com/blog. The blog is updated several times a week with guides, how-to’s and tips on all things digital marketing, including social media.
Put your Twitter chat skills to practice and join us each Thursday at 10 a.m. PT. @BruceClayInc and @KristiKellogg are always at #SEOchat.
To connect with me about anything, the easiest way to talk to me is on Twitter … because I’m always there ☺ Otherwise, email me at KristiAnnKellogg@gmail.com.

#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc