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What is Inbound Marketing? презентация
Содержание
- 1. What is Inbound Marketing?
- 2. SO WHAT IS INBOUND MARKETING?
- 3. INBOUND MARKETING REFERS TO MARKETING ACTIVITIES (SEO,
- 4. OR IN A SIMPLER FORM
- 5. WHY SHOULD I INCLUDE INBOUND MARKETING IN MY CAMPAIGNS IF I ALREADY HAVE OUTBOUND?
- 6. http://www.mosaichub.com/resources/resource/inbound-vs-outbound-marketing
- 7. www.hubspot.com
- 8. There no longer is a separation between
- 9. SEO Marketing Automation Email & Nurture Analytics
- 10. HOW DO WE DO THAT?
- 11. MAP CONTENT TO THE BUYER’S JOURNEY
- 13. GET IT OUT THERE! PROMOTE AND
- 14. Thoughts?
SO WHAT IS INBOUND MARKETING?
Слайд 3INBOUND MARKETING REFERS TO MARKETING ACTIVITIES (SEO, CONTENT MARKETING, ETC.) THAT
BRING USERS TO YOU.
INBOUND GENERATES INTEREST AND ENGAGEMENT BY PROVIDING VALUE TO YOUR POTENTIAL CUSTOMERS
INBOUND GENERATES INTEREST AND ENGAGEMENT BY PROVIDING VALUE TO YOUR POTENTIAL CUSTOMERS
http://en.wikipedia.org/wiki/Inbound_marketing
Слайд 8There no longer is a separation between inbound and outbound
IF
YOU THINK ABOUT IT THOUGH – IT’S NOT ABOUT INBOUND VS. OUTBOUND MARKETING ANYMORE
Слайд 9SEO
Marketing Automation
Email & Nurture
Analytics
Social Media
PPC
Content Marketing
Paid Media
IT’S ABOUT CREATING A HOLISTIC
MARKETING APPROACH FOR CLIENTS
Слайд 13
GET IT OUT THERE!
PROMOTE AND DISTRIBUTE CONTENT ACROSS:
SOCIAL
EMAIL
SEARCH/PPC
SEO
PAID MEDIA
LEAD GEN
…..
