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WEBINAR презентация
Содержание
- 1. WEBINAR
- 2. Michele Putman (moderator) Director of Customer Engagement
- 3. Based in Seattle Founded in 2004 Four
- 4. How do you help a client break
- 5. CURRENT MEASUREMENT PRACTICES SELECTING A COMMUNICATIONS PARTNER
- 6. CURRENT MEASUREMENT PRACTICES PLAN YOUR LAUNCH CAMPAIGN
- 7. ENGAGE MEDIA & CONSUMERS WITH COMPELLING VISUALS
- 8. In communications, content is king… LAY THE
- 9. CURRENT MEASUREMENT PRACTICES WHY CHOOSE THE TOOLS
- 10. Choosing the right vehicle for your release Hero MNR ARC Wire + Asset
- 11. WHY A MULTIMEDIA PRESS RELEASE FOR THIS LAUNCH? Press Hub
- 12. HOW DID YOU MEASURE YOUR SUCCESS?
- 13. COMPREHENSIVE CAMPAIGN RESULTS
- 15. FOR MORE INFORMATION: US: (888) 776-0942 CANADA: (877) 269-7890
Michele Putman (moderator) Director of Customer Engagement PR Newswire Presenters Rebecca Mosley Co-Founder Duo Public Relations @rlhm @duopr Daniel Watson Manager
Partnerships and Advocacy Marketing PR Newswire
Слайд 2Michele Putman (moderator)
Director of Customer Engagement
PR Newswire
Presenters
Rebecca Mosley
Co-Founder
Duo
Public Relations
@rlhm
@duopr
@rlhm
@duopr
Daniel Watson
Manager
Partnerships and Advocacy Marketing
PR Newswire
@danielchwatson
Слайд 3Based in Seattle
Founded in 2004
Four key focus areas:
Consumer Tech
Travel &
Hospitality
Food & Beverage
Fashion & Beauty
Food & Beverage
Fashion & Beauty
Слайд 4How do you help a client break into a Crowded Market?
The
Pivotal Living Band Launch
Pivotal Living believes personal technology can make life not only better, but specifically, healthier
The brand decided to launch its software and family of products with a device that was familiar and accessible—a fitness tracker
Pivotal Living Band = $12
For new companies and new brands, early PR/marketing that clearly communicate your brand promise is key
Pivotal Living believes personal technology can make life not only better, but specifically, healthier
The brand decided to launch its software and family of products with a device that was familiar and accessible—a fitness tracker
Pivotal Living Band = $12
For new companies and new brands, early PR/marketing that clearly communicate your brand promise is key
Слайд 5CURRENT MEASUREMENT PRACTICES
SELECTING A COMMUNICATIONS PARTNER
Be realistic about what you need:
Brains or brawn (or both)
Chemistry
Complementary skills
Слайд 6CURRENT MEASUREMENT PRACTICES
PLAN YOUR LAUNCH CAMPAIGN
Know your audience (no, you are
not for “everyone”)
Know the life cycle of your audience influencers
Timing will make or break your launch
Coverage is never the end game (it’s sales)
When it comes to assets, more is always more
It will cost more than you think it will
Know the life cycle of your audience influencers
Timing will make or break your launch
Coverage is never the end game (it’s sales)
When it comes to assets, more is always more
It will cost more than you think it will
Слайд 8In communications, content is king…
LAY THE GROUNDWORK: PRE-LAUNCH MEDIA OUTREACH
Targeted 1:1
media previews prior to official announce
Previewed product at NYC media event
Conducted 1:1 media outreach at anounce
Seeded product to 150 press prior to product availability
Previewed product at NYC media event
Conducted 1:1 media outreach at anounce
Seeded product to 150 press prior to product availability
Слайд 9CURRENT MEASUREMENT PRACTICES
WHY CHOOSE THE TOOLS YOU DID?
Multimedia assets
National press release
Catchy, attractive headline
