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Value chain analysis презентация
Содержание
- 1. Value chain analysis
- 2. USES OF THE VALUECHAIN The sources
- 3. VERTICAL LINKAGE LINKAGES CAN ALSO EXIST OUTSIDE
- 4. Estimated Value chain costs for CD recording/ distribution through traditional trade
- 5. The value chain system for an entire industry
- 6. Benchmarking
- 7. Translating Company Performance of Value Chain Activities into Competitive Advantage
USES OF THE VALUECHAIN The sources of the competitive advantage of a firm can be seen from its discrete activities and how they interact with one and another. The
Слайд 2USES OF THE VALUECHAIN
The sources of the competitive advantage of
a firm can be seen from its discrete activities and how they interact with one and another.
The value chain is a tool for systematically examining the activities of a firm and how they interact with one another and affect each other’s cost and performance.
A firm gains a competitive advantage by performing these activities better or at lower cost than competitors.
Helps you to stay out of the “No Profit Zone”
Presents opportunities for integration
Aligns spending with value processes
The value chain is a tool for systematically examining the activities of a firm and how they interact with one another and affect each other’s cost and performance.
A firm gains a competitive advantage by performing these activities better or at lower cost than competitors.
Helps you to stay out of the “No Profit Zone”
Presents opportunities for integration
Aligns spending with value processes
Слайд 3VERTICAL LINKAGE
LINKAGES CAN ALSO EXIST OUTSIDE THE FIRM; FOR INSTANCE THERE
IS A LINKAGE BETWEEN A FIRM’S CHAIN AND THE VALUE CHAIN OF ITS SUPPLIERS AND CHANNELS.
e.g. THE ACTIVITIES OF THE RAW MATERIALS SUPPLIERS AFFECT THE ACTIVITIES OF THE FIRM. SIMILARLY, THE ACTIVITIES OF THE DISTRIBUTOR ALSO AFFECT THE FIRM.
e.g. THE ACTIVITIES OF THE RAW MATERIALS SUPPLIERS AFFECT THE ACTIVITIES OF THE FIRM. SIMILARLY, THE ACTIVITIES OF THE DISTRIBUTOR ALSO AFFECT THE FIRM.
