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Using social media for crisis management презентация
Содержание
- 1. Using social media for crisis management
- 2. DISCLAIMER:: * Know your stuff #justsayin @WebTaniwha #NZSOMO
- 3. DISCLAIMER:: * Learnings through disasters & crisis @WebTaniwha #NZSOMO
- 4. DISCLAIMER:: * The dreaded, after-lunch presenter @WebTaniwha #NZSOMO
- 5. FROM THE FRONTLINE: What is your role? @WebTaniwha #NZSOMO
- 6. Your role: Right information at the right time
- 7. Your role: Champion the community
- 8. Your role: Don’t follow, be a leader
- 9. FROM THE FRONTLINE: Before an emergency @WebTaniwha #NZSOMO
- 10. BEFORE: Develop your policy
- 11. BEFORE: Define your staffing
- 12. BEFORE: Prepare, practice, test, improve
- 13. FROM THE FRONTLINE: During an emergency @WebTaniwha #NZSOMO
- 14. DURING: Acknowledge asap, verify later
- 15. DURING: Be authorative, facts & actions
- 16. DURING: Turn releases into news bites
- 17. DURING: Encourage sharing & help
- 18. DURING: Live stream your press conference
- 19. DURING: Deal to rumours #mythbuster
- 20. DURING: Go behind the scenes
- 21. DURING: Keep it relevant & localised
- 22. DURING: Right channel, right message
- 23. DURING: Use online map & mashup tools
- 24. DURING: Track trends, use intelligence
- 25. DURING: Website is still at the heart
- 26. DURING: Stay visible, promote work
- 27. FROM THE FRONTLINE: After an emergency @WebTaniwha #NZSOMO
- 28. AFTER: Continue to monitor
- 29. AFTER: Debrief, learn, share, update
- 30. FROM THE FRONTLINE: Key lessons & tips @WebTaniwha #NZSOMO
- 31. LESSON #1: Set clear goals & objectives
- 32. LESSON #2: Delegate social media approval
- 33. LESSON #3: Avoid spam & sattire
- 34. LESSON #4: Focus your social media channels
- 35. LESSON #5: Regular policy reminders
- 36. LESSON #6: The USB stick is your friend
- 37. LESSON #7: Google will help during crisis
- 38. LESSON #8: Social media is only one tool
- 39. LESSON #9: Celebrate & share the wins
- 40. LESSON #10: Penguins really do trump cats!
- 41. MORE RESOURCES: algim.org.nz/socialmedia google.org/crisisresponse @WebTaniwha #NZSOMO
- 42. WRAP UP: Giveaway time #lovethetron @WebTaniwha #NZSOMO
- 43. TWEET OF THE DAY (MON):: “Lots
- 44. TWEET OF THE DAY (TUE):: “#NZSOMO
- 45. THANKS Jason Dawson GM Customer Relationships,
DISCLAIMER:: * Know your stuff
#justsayin @WebTaniwha
#NZSOMO
Слайд 43
TWEET OF THE DAY (MON)::
“Lots of unfollowers today.
They’re either
jealous of
#NZSOMO or don’t know how
to mute. Ciao”
@JessBovey
#NZSOMO
Слайд 44
TWEET OF THE DAY (TUE)::
“#NZSOMO who knew
Seth Rogan moonlights
as a
digital guy? @shawnmoodie”
@HenryMcIntosh1
#NZSOMO
Слайд 45
THANKS
Jason Dawson
GM Customer Relationships, Hamilton City Council
07 838 6507 | 021
912 571
jason.dawson@hcc.govt.nz
jason.dawson@hcc.govt.nz
