Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)
Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)
@mwilliamson2009
@stevensonjef
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Using Social Media as a Professional — The Benefits of Sharing Your Knowledge and Connecting With Your Peers презентация
Содержание
- 1. Using Social Media as a Professional — The Benefits of Sharing Your Knowledge and Connecting With Your Peers
- 2. Today’s Agenda Social Media Today Personal vs.
- 3. Social Media Today How have things evolved?
- 4. Social Media Today Source: YouTube – Eric Qualman, SocialNomics https://www.youtube.com/watch?v=zxpa4dNVd3c
- 5. HR Professionals in Social Source: linkedin.com
- 6. Personal vs. Professional Use of Social What’s the Difference (And What’s the Same)
- 7. Personal vs. Professional What’s the
- 8. Personal vs. Professional What’s the
- 9. Building Your Brand The Virtual Dinner Party
- 10. A Strategic Approach To Your Brand
- 11. Building Your Brand: Thought Leadership Your
- 12. Building Your Brand: Connecting Step outside
- 13. Building Your Brand: Bring it Back
- 14. Social Trends to Follow How to get ahead of the curve
- 15. Top Trends in Social Mobile Apps
- 16. Questions?
- 17. DON'T FORGET TO COMPLETE THE SESSION
Today’s Agenda Social Media Today Personal vs. Professional Use of Social Building Your Brand Thought Leadership Connecting Bringing it Back to Your Business Take Notice: Trends to Follow
Слайд 1Using Social Media as a Professional — The Benefits of Sharing
Your Knowledge and Connecting With Your Peers
Слайд 2Today’s Agenda
Social Media Today
Personal vs. Professional Use of Social
Building Your Brand
Thought
Leadership
Connecting
Bringing it Back to Your Business
Take Notice: Trends to Follow
Connecting
Bringing it Back to Your Business
Take Notice: Trends to Follow
Слайд 4
Social Media Today
Source: YouTube – Eric Qualman, SocialNomics
https://www.youtube.com/watch?v=zxpa4dNVd3c
Слайд 5
HR Professionals in Social
Source: linkedin.com
The number of HR and HR related
professionals continues to grow in social media
1,052,927
Human Resources
Professionals
1,848,011
Accountants/Controllers
99,366
Payroll Professionals
Слайд 7
Personal vs. Professional
What’s the Difference?
Using social in your personal life is
as unrestricted as you choose…
Few Social Media users approach their personal presence strategically
Слайд 8
Personal vs. Professional
What’s the Same?
Social should still be FUN! After all,
there are still people on the other end of the keyboard
What unique insight do you have?
What have you recently learned?
Слайд 11
Building Your Brand: Thought Leadership
Your unique approach
Market trends
Local nuances
Latest wins
Consistently posting
content in social 2-3 times a week will help establish you as a trusted expert and will grow your network dramatically
Слайд 12
Building Your Brand: Connecting
Step outside of your comfort zone:
Connect beyond your
business and friends
Connect with other HR pros at conferences/events
Share your content
Comment on the posts of others
Share others’ content
Always look to expand your network
Connect with other HR pros at conferences/events
Share your content
Comment on the posts of others
Share others’ content
Always look to expand your network
1,052,927
Human Resources
Professionals
1,848,011
Accountants/Controllers
99,366
Payroll Professionals
Don’t just build your brand…Maintain it!
Revisit who your are following, who your connected with and what groups you’re in. You’re sphere of influence will change over time. Your social presence should reflect this growth as well.
Слайд 13
Building Your Brand: Bring it Back
When you establish yourself in social,
your business benefits
You’re a bullhorn for the great work your business does
Top talent wants to work with other top talent
Current employees want to stay
You’re a bullhorn for the great work your business does
Top talent wants to work with other top talent
Current employees want to stay
But be CAREFUL!
Don’t just talk about yourself
Share helpful information
Congratulate others when appropriate
Don’t brag!
Help others by sharing their content and finding great info
Слайд 15
Top Trends in Social
Mobile Apps Are Key:
Mobile Apps for Facebook and
Twitter are used more than twice as much than desktop or mobile browsers
Takeaway: Make sure your content is mobile friendly
Takeaway: Make sure your content is mobile friendly
Keep it Brief!
Best performing posts are short:
Twitter: 71-100 Characters
Facebook: 40 Characters
LinkedIn: 80-120 Characters
Google+: 60 characters
Takeaway: Stay on point and let the article do the talking
Video is King:
Whenever possible, link to videos. They are consumed at a much higher rate. Also, always include an image with your post.
Takeaway: People are more willing to view an interactive piece of content, rather than having to read a long, boring, article.
Слайд 17DON'T FORGET TO COMPLETE THE SESSION EVALUATION either by completing the
printed form or
using the session evaluation link in
the ADP MOTM Conference App.
Thank You
