Trend report. Instant gratification retail

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2016 Trend Report
Dec 22, 2015 - Copyright © Trend Hunter Inc. This

report is for internal use within your company. Please do not distribute, publish or present outside your team. Brought to you by Trend Hunter, the world's most popular, largest trend network, fueled by more than 100,000 contributors and 2 billion views of data. We help creative innovators like you Find Better Ideas, Faster™

Instant Gratification Retail

Bodily Esteem

Emoji Branding

Upscaling Motherhood

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The Top 25
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

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Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
Implications -

The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.

8.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 27 Related Examples

http://www.trendhunter.com/id/275923

Plus-Size Padding Portraits Refinery29 Uncovers a Plus-Size Practice That's Bad for Body Image

Plus-Size Dancer Portraits Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project

Sultry Plus-Size Campaigns The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive

Model Diversity Documentaries A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling

Слайд 14
Upscaling Motherhood
Brands targeting mothers turn to all things high end for

modern parents

Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.

7.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/286947

Disguised Diaper Totes Nest Designs' Bags Conceal Baby Products with a Sophisticated Exterior

Opulent Maternal Fashion The Latest Dolce and Gabbana Fashion Pays Tribute to Motherhood

$270,000 Baby Bottles The Doll Luxury Baby Bottle by Suommo is Made with Rose Gold and Diamonds

Pregnancy Tracker Jewelry Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms

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Automated Creation
Consumers move from curating to creating with art-encouraging resources
Implications -

The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites.

6.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 58 Related Examples

http://www.trendhunter.com/id/273596

Simplified Website Publishing Platforms Make Your Own Beautiful Website On Squarespace

Music-Making Apps Humtap by Tamer Rashad Creates Full Compositions Through Hums and Taps

Beat-Making Apps Auxy for iPad Provides a Digital Mobile Space to Create Electronic Music

Photo-Focused Journalism Apps

Collaborative Design Platforms

Social Reading Campaigns

Crowdsourced Writing Apps

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Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
Implications -

Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.

7.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 60 Related Examples

http://www.trendhunter.com/id/281319

Outfit-Modeling Mirrors Neiman Marcus' Memory Mirror Digitally Compares Outfits

High-Tech Retail Hubs Harvey Nichols' Newest Retail Store Design Boasts Engaging Details

Interactive Retail Mirrors Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging

Photo-Snapping Mirrors

Digitally Connected Mirrors

Smart Weightlifting Mirrors

Feel-Good Retail Mirrors

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Retail Community
Stores offer value beyond mere products by serving as community

hubs

Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.

7.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/286244

Community Hub Supermarkets This Award-Winning Whole Foods Austin Location is Retail Playground

Cozy Retailer Lifestyle Villages The Urban Outfitters Village is a Town Built by Retailers

Menswear Brand Cafes The Frank & Oak Toronto Flagship Houses Cafe St Viateur

Retailer Community Kitchens Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen

VR-Powered Hybrid Retail

Car Dealership Spas

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In-Store Projected
Projected displays create whimsy, interactivity and prestige
Implications - As consumers

become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.

6.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/275023

Virtual Technology Shops Google's Virtual Shop Simulates its Branded Retail Space in London

Interactive In-Store Displays Kate Spade Introduces Perch Technology to Better Customer Experience

Projected Design Previews The Smart Projection Device Helps With Upholstery and Furniture Shopping

Digital Product Showrooms Made.com's Display Shows Off Items Available Online and In-Store

Digital Retail Showrooms Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam

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Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
Implications

- As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.

5.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/284545

No-Wait Coffee Shops The Starbucks Line is Eliminated with an Efficient Location in New York City

Footwear Availability Apps Adidas's Confirmation is a Reservation App for Limited Edition Sneakers

Line-Skipping Dining Apps The Chili's Waitlisting App Will Launch in Summer 2015

Interactive Virtual Lineups The Virgin Mega App is a Hype Machine for Limited Releases

Virtual Restaurant Queue Apps The NoWait App Makes Waiting for a Table Painless

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Experiential Flavoring
Moving beyond mere taste, consumers turn to interactive flavor enhancements
Implications

- Moving beyond the allure of exotic flavoring, brands are turning to flavor enhancements that tantalize both taste buds and provide sensory experiences. Using things like flavored straws and powders to encourage user participation, brands are seeking to not only heighten engagement, but make the process of enhancing flavors more customized to consumer tastes.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/272690

Water-Flavoring Bottles The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors

Beer-Flavoring Powders Ajigen's Powdered Packets Let You Customize a Beer Flavor

Spinning Alcohol Infusers Sempli's Incanter Helps You Add Flavor to Spirits at Home

Flavored Drinking Straws Tubulars' Straws Infuse Plain Milk with Tasty Flavors

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Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
Implications - Sites like

Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.

6.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/283022

Shopping Survey Tablets Co-operative Food's Smart Shopping Cart Asks Customers for Feedback

Responsive Digital Receipts The Square Feedback Digital Receipt Lets Buyers and Sellers Chat

Incentivized Barcode Research Customer Feedback is Given on Free Products by Scanning Unique Codes

Analytical Retail Beacons Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops

Customer Gifting Apps Front Flip App Lets Store Owners Interact with and Reward Loyal Customers

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Recognition Purchasing
Brands convert product interaction into direct sales channels
Implications - Innovative

shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase.

7.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/286196

Virtual Drug Stores Well.Ca's Virtual Shopping Experience Features Scannable Products

Furniture Identifying Apps This App Will Find Decor For You Using Visual Recognition Technology

Deal-Finding Shopping Apps The SnapUp App is Made for Money Savvy Individuals

Personal Shopping Services Zappos' Free Personal Web Shopper Service Suggests Style Matches

Visual Product Search Platforms The Slyce Product-Scanning App Makes Shopping a Breeze

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Branded Cognition
Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory

experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.

6.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 63 Related Examples

http://www.trendhunter.com/id/279468

Multisensory Automotive Lounges The Sound of Porsche Pop-Up is Like a Modern Record Store

Fragrant Experiential Pop-Ups Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'

Music-Pairing Bubbly Apps The Krug Champagne App Uses Science to Appeal to the Senses

Scent-Driven Mall Activations

Fragrant Travel Globes

Rapper-Curated Event Soundtracks

Multi-Sensory Dining Experiences

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Reactive Fashion
As fashion and technology merge, sensor-integrated apparel takes center stage
Implications

- Going beyond aesthetic design, fashion retailers are turning to responsive technology for customized appeal. Using sensors to help track and perfect body movements, brands are transforming the way consumers interact with clothing, providing not only function, but also a heightened sense of control.

6.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/268237

Robotic Fashion Fabrics These Active Garments Offer an Endless List of Convenient Uses

Movement-Memorizing Ballet Shoes The E-Traces Pointe Shoes are Fitted with Arduino Technology

Hi-Tech Workout Gear Athos is a Line that Senses the Activity Inside of Muscle Fibers

Battery-Powered Blazers This Smart Blazer is Stylish and High-Tech with a Front Pocket Charger

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Viral Oddity
Novel versions of well-known brands spark worldwide attention
Implications - Novelty

and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market.

5.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 33 Related Examples

http://www.trendhunter.com/id/272375

Vegetable-Flavored Ice Creams The 'Spoon Vege' Haagen Daz Ice Cream Features Carrots and Tomatoes

Sugary Cinnamon Snacks Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos

Pop-Inspired Cheesy Snacks Mountain Dew Cheetos Makes for a Strange Combination

Poultry-Flavored Cookies The Latest Rumored Bizarre Oreo Flavor is Fried Chicken

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Crowdsourced Reward
Enterprises crowdsource rewards to give back to consumers
Evolving to become

more than just a place for marketing and developing products, crowdfunding and crowdsourcing platforms are putting a greater emphasis on the consumer by openly giving prizes and rewards instead of asking for something in return. Utilizing the power of social platforms to grant wishes and raise funds for people like athletes, enterprises are publicly promoting rewards to connect with consumers in a more heartfelt manner. This signifies a turn toward more consumer-focused online endeavors.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/275722

Crowdsourced Wish-Granting Services (UPDATE) The Crowdwish Site Works to Make Wishes Come True

Crowdfunded Olympic Teams The Jamaican Olympic Team Raised the Funds It Needed Online

Crowdsourced Reward Apps MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts

Athlete Incentive Platforms FanPay Rewards Student Athletes with a Crowdfunded Graduation Gift

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Matchmaking Adulthood
Big and small decision making takes a page from Tinder
Implications

- As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.

7.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

8 Ideas + 71 Related Examples

http://www.trendhunter.com/id/289062

Swiping Fashion Retail Apps Kwoller's Fashion Price Tracking Feature Adds to a Tinder-Inspired App

Gamified Cigarette Holders This Device Helps Users Quit Smoking by Tracking Their Nicotine Intake

Matchmaking Employment Apps The Jobr App Lets You Search for Employment Like Matches on Tinder

Mental Relaxation Apps

Agency Matchmaking Apps

Car Shopping Quizzes

Dealership Messaging Services

Real Estate Matchmaking Sites

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Branded Milestone
Brands step in to create memorable milestone experiences for consumers
Implications

- Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/276586

Dinner Party Services Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home

Celebratory Couture Perfumes The Giorgio Armani Si Fragrance Celebrates 40 Years with a Luxe Model

Virtual Wedding Ceremonies The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web

Celebrity Motherhood Rings Mila Kunis' Motherhood Ring Celebrates Moms Everywhere

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Spectator Gaming
Apps that enable broadcasting of user screens illuminate community gaming
Implications

- Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/289485

Social Livestream Apps Mirrativ is a New Streaming App That Combines Twitch and Periscope

Livestream Game Campaigns Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human

Gamer Streaming Services The Twitch TV Turbo Subscription is Ad-Free and Customizable

Video Game Streaming Platforms Google Launched the 'YouTube Gaming' Site for Streaming Video Games

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Curated Dining
Consumers seek out a cost-effective way to curate custom meals
Implications

- Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.

5.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 34 Related Examples

http://www.trendhunter.com/id/278770

Executive Meal Subscriptions Chef's Plate Offers Chef-Designed Meals for Quality Convenience

Dinner Party Services Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home

SMS Lunch Services Toronto's Gob is a Service That Lets You Order Lunch by Text Message

Personal Chef Apps Hao Chushi Connects Users with Chefs Who Prepare Meals Within One's Home

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Momentary Marketing
Brands capitalize on the ephemeral nature of emerging social media
Implications

- Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.

6.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 61 Related Examples

http://www.trendhunter.com/id/280317

Activist App Campaigns Amnesty International's Report Without Fear Campaign Utilizes Snapchat

Temporary 12-Hour Stores iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours

Secretive Gaming Campaigns This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat

Secretive Party Campaigns

Melting Icy Coupons

Ephemeral Awareness Ads

Social Media Brand Advocates

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Socialized Reward
Points programs are integrated into common social networks for youth

appeal

Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.

6.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 35 Related Examples

http://www.trendhunter.com/id/284112

Social Loyalty Apps This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers

Social Cashback Rewards Twitter Offers is a Seamless and Simple Way to Shop and Get Cash Back

Engaging Loyalty Platforms Kiip Helps Brands Reward Fans with Specialized Perks

Crowdsourced Reward Apps MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts

Search Engine Loyalty Programs The Bing Rewards App Provides Perks to the Platform's Users

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STEMinine Play
Young girls get involved in science, tech, engineering & math
Implications

- As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.

5.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 43 Related Examples

http://www.trendhunter.com/id/282062

Girl-Targeted Science Kits Yellow Scope Produces Creative and Rigorous Science Kits for Girls

Skill-Building Toy Shops Amazon Launched a Store for Featuring Educational and Fun STEM Toys

Girl-Targeted Tech Programs This 3D Printing Project Enables You to Invest in Girls' Education

Empowering Engineering Toy Ads This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess

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TransParentcy
Brands connect with millennial parents through marketing transparency
Implications - As millennials

begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/286925

Baby Food Brand Activations Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers

Father-Anthem Cereal Ads Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing

Comical Parenting Ads Similac's Commercial Reveals the Realities of Competitive Parenting

Parenting Baby Wipes Tommee Tippee's 'Advice Wipes' are Made From Recycled Parenting Publications

New Dad Ads

Playful Child Athlete Campaigns

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Resource Sharing
Share culture moves past renting and into giving
Implications - The

modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources.

5.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 35 Related Examples

http://www.trendhunter.com/id/270981

Generous Foodsharing Campaigns Ben & Jerry's Food Waste Campaign Shares What You Don't Eat

Energy-Sharing Networks The Gridmates Platform Allows Users to Donate Energy to Their Neighbors

Social Meal-Sharing Initiatives Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids

Community Service-Settling Bills The Water Supplier Lets Poor Customers Pay by Exchanging Services

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Appified Entrepreneur
Tech-savvy consumers turn to mobile apps for business building
Implications -

Taking a streamlined approach to business, modern entrepreneurs are utilizing mobile apps as a means to efficiently build their brand. By allowing tech-savvy users to build their network, gain insight and even socialize with others in the industry, these apps speak to a shift toward more autonomous, yet equally social, methods of entrepreneurship.

5.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/284805

Professional Networking Apps LinkedIn's Connected App Strengthens Business Relationships

Business Card Creation Apps The Haystack App Lets You Easily Make and Digitize Contact Cards

Business Insight Apps Teradata's Aster AppCenter Makes Big Data for Business Comprehensible

App-Creating Apps The Dwnld App Cuts Out the Middle Man

Professional Messaging Apps Caliber is a Business App to Connect Colleagues and New Contacts

Слайд 37
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
Implications

- The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.

4.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/282524

On-Demand Alterations zTailors Delivers Affordable Tailor Services Directly to Your Home

Digital Laundry Services Lavanda is a London-Based Uber for Laundry

Personal Chef Apps Hao Chushi Connects Users with Chefs Who Prepare Meals Within One's Home

On-Demand Masseuse Services Zeel Offers In-Home Massage Services with Speedy Same-Day Bookings

Dog Walker Apps 'Wag!' is a New App for Dog Owners That Will Find You a Dog Walker on Demand

Слайд 38
Art & Design
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 39
Ultramodern Elementary
Educators rethink the educational space with contemporary designs
Implications - Facing

the dramatic rate of technological innovation, educators are tasked with creating a curriculum that evolves with the changing ways in which children process new information. High-tech, design-focused elementary and kindergarten campuses present entirely new models for collaborative and immersive educational environments.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 30 Related Examples

http://www.trendhunter.com/id/280170

Subterranean School Facilities BIG Has Designed an Art Building Underneath This School Field

Visionary Dining Halls This Contemporary Dining Hall is Refreshingly Alluring

Animated Elementary Campuses This Contemporary Primary School in Kiev is by Dream Design Studio

Ultramodern Elementary Classrooms The LHM Kindergarten Project in Tokyo is Vibrant and Playful

Colorful Futuristic Campuses The Beatrix College Tilburg Campus is Vibrant and Full of Life

Слайд 40
Communal Participation
Public furniture is designed with interaction in mind
Implications - It's

often that, when in public, people withdraw into the comfort of their devices. To counteract this form of tech-assisted isolation, designers have begun designing furniture that encourages social interaction in public spaces. Achieving this level of engagement and participation ensures these spaces appear lively and engaging, drawing in more people, and thus, more business.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/280332

Playful Public Seating This Interaction-Encouraging Public Bench is Inspired by a Merry-Go-Round

Interaction-Increasing Tables Architects Design University Furniture Inspired by an Artist Palette

Customizable Public Furniture MultipliCITY by Fuseproject Incorporates Local Materials

Interlocking Mobile Benches 'Brothers in Benches' is a Series of Benches Placed in Johannesburg

Слайд 41
Autos
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 42
Levitation Travel
Maglev transportation becomes more pervasive as infrastructure expands
Implications - Globalization

has created the need to move people and goods as fast and efficiently as possible, which is placing maglev technology in the limelight. Purported to be a more efficient and sustainable solution for transportation, the technology answers a demand for modern means of mass travel that's both safe and reliable.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 32 Related Examples

http://www.trendhunter.com/id/269141

Sideways Speeding Autos The AKA24 Concept Car Will Reorient Between Manual and Autonomous Modes

Supersonic Levitating Trains The Chinese 'Super Maglev' Train Will Travel in a Vacuum Chamber

Commuter Maglev Cars The M.U.C. Vehicle Would Streamline City Driving for Efficient and Eco Aims

Hyper-Fast Levitating Trains The Shinkansen Maglev Train In Japan Topped 500 KM/H

Слайд 43
Autonomous Communication
Instead of relying on drivers, V2V technology leads the way

for safety

Implications - As autonomous vehicles become a reality, the integration of vehicle-to-vehicle technology as a means of creating safer transportation is on the rise. The OEM integration of the technology decreases human error by allowing other vehicles to adapt rather than having to rely on driver reaction. This signifies a preference for drivers to maintain control while adopting the perks of autonomous technology.

5.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 31 Related Examples

http://www.trendhunter.com/id/271207

Compact Driverless Cars This Autonomous Smart Car Paves the Way for Safe Vehicular Transportation

V2V-Enabled Smart Cars GM Unveils the Intuitive and Futuristic Design of the New Cadillac

Smart Auto Warning Systems Toyota Safety Sense Introduces Vehicle-to-Vehicle Communication

Smart Car Concepts Jaguar's 360 Virtual Urban Windscreen Projects 'Ghost Vehicle' Imagery

Слайд 44
Business
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 45
Extreme Retail
Seeking to make an impact, brands turn to bizarre retail

locations

Implications - Seeking to revolutionize retail experiences, brands are turning to unexpected locations for consumer appeal. Creating retail spaces underwater and in subway cars, brands are looking to not only drive sales, but change the way traditional retail spaces are perceived, helping to create a more momentous shopping experience.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/268197

Subway Car Grocery Stores This Subway Grocery Store Lets Commuters Shop While They Travel

Interactive Shopping Destinations Eastbay Performance Zone Offers a High-Tech Shopping Experience

Temporary 12-Hour Stores iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours

Underwater Phone Stores This Unique Mobile Store is Situated Underwater in Dubai

Слайд 46
Crowdsourced Reward
Enterprises crowdsource rewards to give back to consumers
Evolving to become

more than just a place for marketing and developing products, crowdfunding and crowdsourcing platforms are putting a greater emphasis on the consumer by openly giving prizes and rewards instead of asking for something in return. Utilizing the power of social platforms to grant wishes and raise funds for people like athletes, enterprises are publicly promoting rewards to connect with consumers in a more heartfelt manner. This signifies a turn toward more consumer-focused online endeavors.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/275722

Crowdsourced Wish-Granting Services (UPDATE) The Crowdwish Site Works to Make Wishes Come True

Crowdfunded Olympic Teams The Jamaican Olympic Team Raised the Funds It Needed Online

Crowdsourced Reward Apps MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts

Athlete Incentive Platforms FanPay Rewards Student Athletes with a Crowdfunded Graduation Gift

Слайд 47
Instant Gratification Retail
Convenient kiosks combine the best of online and in-store

shopping

Implications - As customization in retail continues to dominate, a desire for heightened convenience has typically time-consuming services receiving a mobile redesign. Eliminating the need for a skilled representative, retailers are making things like getting a manicure or customizing drinks more efficient through compact, automated kiosks. This allows consumers to receive the same level of customization in a more flexible and efficient way.

8.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

11 Ideas + 90 Related Examples

http://www.trendhunter.com/id/276084

Self-Service Restaurants This Automated Restaurant Serves Quinoa Bowls Without Waiters or Cashiers

Convenient Deli Kiosks These Kiosks Allow Customers to Order Food for Future Deliveries

Custom Nail Polish Kiosks The Esmalte Machine Offers Thousands of Nail Polish Color Combinations

Robotic Coffee Shops The Briggo Coffee Haus Boasts Warmth and Delicious Hot Beverages

Bar-Shaped Kiosks This Inventive Bar Station Introduces Retail to a Mixologist's Environment

Custom Manicure Kiosks Purikura's Photo Booths Let You Create Your Own Nail Art Stickers

Wine Gifting Stations

Telemedicine Kiosks

Automated Pharmacy Kiosks

Touchscreen Tea Machines

Airport Barber Booths

Слайд 48
Hyper-Targeted Vending
Vending machines cater to niche consumer interests for custom allure
Implications

- Moving beyond snack foods and beverages, vending machines are taking a more customized approach by providing goods and services that target a particular gender or social group. Offering everything from bicycle parts to cosmetics and feminine hygiene products, vending machines are using niche products to connect with consumers in a more creative and personalized way.

6.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/276112

Airport Cosmetic Vending Machines Benefit Cosmetics Developed Clever and Practical Beauty Kiosks

Bicycle-Repairing Vending Machines Cyclists Can Buy Bike Parts Using Express Biker's Kiosks

Eco Vending Machines Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment

Clean Water Vending Machines These Water ATMs Help Bring Clean Water to the Streets of Nairobi

Tampon Vending Machines

Sweat-Activated Drink Dispensers

Слайд 49
Branded Customization
Brands allow consumers to personalize both packaging and product
Implications -

Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.

6.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/280362

DIY Craft Breweries Fermentations is a Fun Place to Make Your Own Beer, Wine and More

Artisanal Celeb Sweets The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors

Personalized Chocolate Bars Chocomize Lets Individuals Create Their Ultimate Candy Bar

Custom Cereal Boxes This Holiday, Kellogg's is Creating Personalized Packaging for Consumers

Vodka Personalization Apps

Personalized Chocolate Billboards

Слайд 50
Service Co-Branding
Service companies team up with familiar brands to accelerate customer

service

Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience.

5.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 35 Related Examples

http://www.trendhunter.com/id/283010

On-Demand Alterations zTailors Delivers Affordable Tailor Services Directly to Your Home

Grocery Shopping Chauffeurs Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups

Taxi Lunch Deliveries The UberEats Service Launches in Toronto in Continuing Business Expansion

Tech House Calls ENJOY Offers Free Home Setup With the Purchase of a New Electronic Device

Слайд 51
Shoppable Video
Brands convert video content into direct sales channels
Implications - In

order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.

7.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 37 Related Examples

http://www.trendhunter.com/id/283824

Shoppable Video Platforms Cinematique Lets You Shop Videos and Runway Shows

Interactive Shopping Videos WIREWAX & the CFDA Pair Up to Promote Shoppable Designer Videos

Instantly Shoppable Ads Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours

Shoppable Denim Videos The Live in Levi's Project Lets You Shop for Real People's Denim Looks

Shoppable Athletic Videos In Partnership with Smartzer, Puma Makes It Possible to Shop a Video

Слайд 52
Recognition Purchasing
Brands convert product interaction into direct sales channels
Implications - Innovative

shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase.

7.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/286196

Virtual Drug Stores Well.Ca's Virtual Shopping Experience Features Scannable Products

Furniture Identifying Apps This App Will Find Decor For You Using Visual Recognition Technology

Deal-Finding Shopping Apps The SnapUp App is Made for Money Savvy Individuals

Personal Shopping Services Zappos' Free Personal Web Shopper Service Suggests Style Matches

Visual Product Search Platforms The Slyce Product-Scanning App Makes Shopping a Breeze

Слайд 53
Retail Community
Stores offer value beyond mere products by serving as community

hubs

Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.

7.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/286244

Community Hub Supermarkets This Award-Winning Whole Foods Austin Location is Retail Playground

Cozy Retailer Lifestyle Villages The Urban Outfitters Village is a Town Built by Retailers

Menswear Brand Cafes The Frank & Oak Toronto Flagship Houses Cafe St Viateur

Retailer Community Kitchens Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen

VR-Powered Hybrid Retail

Car Dealership Spas

Слайд 54
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
Implications

- As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.

7.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

8 Ideas + 71 Related Examples

http://www.trendhunter.com/id/289062

Swiping Fashion Retail Apps Kwoller's Fashion Price Tracking Feature Adds to a Tinder-Inspired App

Gamified Cigarette Holders This Device Helps Users Quit Smoking by Tracking Their Nicotine Intake

Matchmaking Employment Apps The Jobr App Lets You Search for Employment Like Matches on Tinder

Mental Relaxation Apps

Agency Matchmaking Apps

Car Shopping Quizzes

Dealership Messaging Services

Real Estate Matchmaking Sites

Слайд 55
Eco
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 56
Upcycled Play
A demand for economical toys sees products crafted from recycled

goods rise

Implications - Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream.

5.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/269375

DIY Yoyo Kits The Modernized Sling-Slang Yoyo is a Fun Homemade Project

DIY LEGO Display Cases This LEGO Display Case is Perfect for Showing Off Your Toy Figurines

Curved Modular Building Toys The IKOS Modular Building Toys Make Amazing Spherical Forms

Upcycled Mint Tin Toys Etsy User WishWithMe Turns Altoid Tins into Toys with Felt

Eco Flat-Pack Playsets

Recycled Metal Dice

Слайд 57
Resource Sharing
Share culture moves past renting and into giving
Implications - The

modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources.

5.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 35 Related Examples

http://www.trendhunter.com/id/270981

Generous Foodsharing Campaigns Ben & Jerry's Food Waste Campaign Shares What You Don't Eat

Energy-Sharing Networks The Gridmates Platform Allows Users to Donate Energy to Their Neighbors

Social Meal-Sharing Initiatives Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids

Community Service-Settling Bills The Water Supplier Lets Poor Customers Pay by Exchanging Services

Слайд 58
Assisted Conservation
Consumers consider ways to conserve water in their daily lives
Implications

- Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines.

6.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 33 Related Examples

http://www.trendhunter.com/id/278446

Drought-Conscious Shower Systems The Shower of the Future Recycles 90 Percent of the Water It Uses

Drought-Combating Rain Barrels The FreeGarden RAIN Bin Collects Water for Gardening

Drought-Preventing Landscape Grids Drought Grid Helps Californians Survive Hot and Dry Conditions

Water Rental Services SWIIM is Like Airbnb for Sharing Water with Those in Need

Слайд 59
Upcycled Eating
Consumers rethink what's inedible amid discussions around food scarcity
Implications -

In reaction to modern concerns around the global food crisis, consumers are re-evaluating what is considered conventionally edible and otherwise. From dumpster diving to pest meat menus, this shift can be seen as the tipping point of concerns around food waste, and points to the future of dining.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/289635

Food Scrap Dining The Salvage Supperclub Initiative Serves Food From Dumpsters in a 6 Course Meal

Eccentric Roadkill Food Trucks This Amsterdam Food Truck Serves Up Pest Dinners

Insect-Infused Pop-Up Eateries Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years

Insect-Infused Dessert Promotions The Economist is Dishing Out a Unique Retail Marketing Stunt

Слайд 60
Fashion
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 61
Modern Machismo
Men's aesthetics receive revamped modern updates delivering bold statements
Implications -

Male aesthetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.

6.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/281067

Colorfully Dyed Beards 'Men with Unicorn Hair' is a Modern Fashion Statement

Surreal Model Photography Ahmad Barber's Blake Ballard Image Series Features Abstract Makeup

Experimental Art School Editorials This Face Paint Photography Feature Boasts Conceptual Styles

Boyish Cosmetic Editorials Jaehyuk Heo Stars in F****** Young! Online's 'PRETTY' Exclusive

Masked Tribalism Runways HIBU's Latest Collection Embraces a Nomadic Style Inspiration

Слайд 62
Kidcore Obsession
A childlike aesthetic is adopted in an extreme extension of

normcore

Implications - In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design.

7.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 53 Related Examples

http://www.trendhunter.com/id/289522

School Supply Clutches The DIY Pencil Clutch is Perfect for Those Heading Back to School

Childlike Over-Saturated Apparel The Latest Jeremy Scott Collection for Men is Vibrantly Hued

Sticker Makeup Editorials Design Scene's FEELS Image Series Boasts Vibrant Cosmetics

Colorful Kidcore Runways The Latest Kit Neale Collection References Children's Fashions

Charming Candy-Colored Menswear

Plush Toy Sandals

Слайд 63
Life-Stages
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 64
Generation Celebration
Boomers look for generation-specific forms of amusement
Implications - Many aging

consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.

3.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 40 Related Examples

http://www.trendhunter.com/id/274769

Baby Boomer Exhibits The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series

Nostalgic Music Festivals Cowra's Australian Music Festival Targets a Baby Boomer Audience

Boomer-Showcasing Exhibits The Local Exhibition Features Portraits of Sioux Falls Baby Boomers

Baby Boomer Expos The ZoomerShow is a Canadian Lifestyle Event for People 45 and Over

Boomer Bonding Groups

Generational One-Man Performances

Слайд 65
Simulated Learning
Tech-savvy youth gravitate towards holographic presentation modes
Implications - With attention

spans becoming shorter and shorter, educators are searching for engaging ways to present new material and simultaneously satisfy their students' digital curiosity. Holographic presentation forms are not only interactive, but also immersive, able to simulate different environments, procedures or speakers to increase involvement in a way that the younger, tech-savvy student will appreciate.

7.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 28 Related Examples

http://www.trendhunter.com/id/280201

Hologram Tablet Technology This Holocube Case Creates 3D Projections of On-Screen Animations

Sci-Fi Robotic Toys Star Wars' 'BB-8' Droid Toy Can Drive, Patrol and Play Holographic Messages

Holographic Tech Kiosks This Hologram Projector Impresses With Animated 3D Presentations

Space Center Holographics Instituting Science In Schools Debuts a NASA Holographic Presentation

Слайд 66
STEMinine Play
Young girls get involved in science, tech, engineering & math
Implications

- As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.

5.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 43 Related Examples

http://www.trendhunter.com/id/282062

Girl-Targeted Science Kits Yellow Scope Produces Creative and Rigorous Science Kits for Girls

Skill-Building Toy Shops Amazon Launched a Store for Featuring Educational and Fun STEM Toys

Girl-Targeted Tech Programs This 3D Printing Project Enables You to Invest in Girls' Education

Empowering Engineering Toy Ads This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess

Слайд 67
Wearable Play
Kid-targeted wearables transform playtime into an immersive experience
Implications - As

wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process.

5.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 52 Related Examples

http://www.trendhunter.com/id/283231

Superhero Wearable Technology Disney Playmation Lets Children Immerse Themselves as Favorite Heros

Wearable Programming Toys The DynePods Can Be Used To Create Interactive Programs For Toys

Active Gaming Wristbands The PowaBand Encourages Kids to Earn Points from Real-Life Exercise

Wearable Tactile Toys Smash-a-Ball is a Wearable Electronic Game for Visually Impaired Kids

Immersive Disney Toys

Gamified Children's Fitness Wearables

Слайд 68
Therapeutic Play
Toys target children's anxieties with helpful stress relief features
Implications -

As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth.

6.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 63 Related Examples

http://www.trendhunter.com/id/283252

Kid-Designed Stuffed Toys IKEA Will Raise Money for Charity by Selling Plush Toys Designed by Kids

Plush Wellness Toys The Doodle Toy Monitor's a Child's Health and Wellness Through Play

Multisensory Children Toys Joyco by Jowan Baransi Focuses on Kids Who Suffer from Autism

DIY Anti-Anxiety Kits

Anxiety-Alleviating Robots

Collaborative Hospital Patient Games

Kid-Focused Yoga Games

Слайд 69
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
Implications

- In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.

6.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/288613

Hilarious Parenthood Instagrams 'Asshole Parents' is a Safe Place to Share Universal Experiences

Parenting Post-It Notes These Funny Post-It Notes Provide Helpful Tips

Sarcastic Mom Blogs 'It's Like They Know Us' Pairs Corny Campaigns with Witty Comments

Hilarious Mom-Interpreted Slang This Mom Bravely Tried to Decipher Internet Slang Terms

Слайд 70
Lifestyle
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 71
Superfood Efficiency
Consumers turn to conveniently formed health foods for easy consumption
Implications

- Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way.

4.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 48 Related Examples

http://www.trendhunter.com/id/269363

Dessert Superfood Snacks Sneaky Protein Bars Turn Indulgent Flavors into Healthy Snacks

Oatmeal Smoothie Pouches The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages

Savory Quinoa Drinks NUWI Quinoa Snacks Take the Form of Beverages

Energizing Quinoa Drinks These Fruity Protein Drinks Pack a Nutritional Punch with Quinoa

Healthy Savory Seed Pops

Crispy Kale Chips

Слайд 72
Accessible Culinary
As foodie culture rages on the need for gourmet increases
Implications

- In the past, foodie culture was about experimentation and comfort food fusion, but as its influence grows to the mass market, it moves more toward gourmet tastes as a way to communicate prestige. This means more typically culinary dishes and tastes must be more accessible by the average consumer.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/269810

Gourmet Takeout Kits Quebec's Château Laurier Hotel Offers 5 Course Meals on the Go

Homemade Gourmet Meats The Marinated Flank Steak is Served with Two Sauces

Casual Foie Gras Cans Uhmm's Gourmet Food Packaging Adopts Bold, Punchy Graphics & Text

Lavish Breakfast Pizzas Pizza Goon's Latest Recipe is a Schiacciata with Mozza-egg and Caviar

Gourmet Halal Poutines This Specialty Poutine is Made with Hormone-Free Halal Beef

Слайд 73
Automated Emotion
Intuitive technology reveals a consumer need to improve emotional well-being
Implications

- The current emphasis on well-being is not limited to physical health and fitness; predictive and intuitive technology can also measure, track and augment human emotion by manipulating internal and external factors. Tech products geared towards emotional well-being indicate that achieving a high level of happiness is important to individuals, and that consumers are willing to use emerging technology to achieve those goals.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 62 Related Examples

http://www.trendhunter.com/id/270289

Hi-Tech Stress Balls Bossy is a Unique Stress Ball with a Ton of Tech Capabilities

High Tech Emotive Jewelry This Tech-Embedded Mood Ring Works Like an Emotional Tracking System

Mood-Revealing Hat Accessories The Sensoree Neurotiq Project Tracks Brain Waves and Feelings

Intuitive Musical Apps

Autistic Development Apps

Quantifying Relationship Apps

Intuitive Listening Systems

Слайд 74
Culinary Adventure
Foodie culture and adventurism collide in travel for the risk-taking

elite

Implications - Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once.

4.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 55 Related Examples

http://www.trendhunter.com/id/270666

Mountain-Mounted Tea Houses This Mountain Tea House Adds an Aspect of Danger to Afternoon Tea

Cyclist Wine Tours The InGamba Tours Include Riding, Drinking and Eating

Glacial Picnic Excursions The Four Seasons Whistler Offers a Heli-Picnic of a Lifetime

Adventurous Alcohol Tours

Specialized Culinary Tours

Asian Cycling Tours

Extreme Foodie Adventures

Слайд 75
Affordable Superfluous
Nonessential tech products get a budget-friendly makeover
Implications - Allowing those

with lower incomes to reap the benefits of what are seen as "unnecessary" tech products, brands are offering consumers attractive cost-conscious alternatives. A stark contrast to an industry that's typically seen as cost-prohibitive, this change is shifting consumers' perception of how far their money can go in the tech market.

5.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/271037

Affordable Fitness Trackers Misfit Flash is an Activity and Sleep Monitor that Retails for $50

Affordable Photography Drones The Parrot Bebop is Competitively Priced for All to Enjoy

Inexpensive 3D Printers Deltaprintr is an Affordable 3D Printer That's Faster at Printing

Wallet-Friendly Fitness Watches The Withings Activite Pop is Functional, Attractive and Affordable

Inexpensive Streaming Sticks

Pocket-Size 3D-Printers

Слайд 76
Feminized Wearable
Wearables are designed to target women to increase demographic reach
Implications

- Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/271345

Protective Ring Alarms The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable

Fashionable Tech Jewelry Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets

Female-Targeted Smartwatches The Omate Lutetia Smartwatch is Designed For Women

Feminine Hi-Tech Jewelry The Memi Smart Bracelet is a Stylish Way to Stay Connected Socially

Fitness-Tracking Earrings The Ear-o-Smart Smart Earring Tracks Your Heart Rate

Слайд 77
Quick Serve Gourmet
Consumers seek more attainable forms of luxury in their

dining experiences

Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort.

5.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/271680

Luxe Hotel Food Trucks The Taste by Four Seasons Food Truck Serves Up Regional Specialties

Evolving Eateries This Pop Up Dining Service is in a Different Place Every Night With a New Menu

Breakfast Cocktail Bars This Denny's Restaurant in Manhattan Serves Decadent $300 Brunches

Pop-Up Pasta Restaurants This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes

Boozy Coffee House Menus The Starbucks Evening Menu Includes Alcoholic Offerings

Слайд 78
Viral Oddity
Novel versions of well-known brands spark worldwide attention
Implications - Novelty

and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market.

5.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 33 Related Examples

http://www.trendhunter.com/id/272375

Vegetable-Flavored Ice Creams The 'Spoon Vege' Haagen Daz Ice Cream Features Carrots and Tomatoes

Sugary Cinnamon Snacks Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos

Pop-Inspired Cheesy Snacks Mountain Dew Cheetos Makes for a Strange Combination

Poultry-Flavored Cookies The Latest Rumored Bizarre Oreo Flavor is Fried Chicken

Слайд 79
Wellness Vending
Vending retail expands to include healthy, convenient options
Implications - Vending

machines are evolving to serve more consumers, satisfying needs well beyond hunger. Specifically, some vending machines are adapting to the health food wave by offering nutritious options. Beneficial vending products ultimately reflect a consumer desire for convenient, accessible goods that satisfy specific needs, even when on the go.

5.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

9 Ideas + 71 Related Examples

http://www.trendhunter.com/id/272524

Pop Art Pharmacies This Greek Pharmacy Design is Playful and Vibrant

Touchscreen Tea Machines teaBOT's Tea Vending Machine Lets You Craft Your Own Loose Leaf Blends

Fresh Orange Juice Machines Vingoo's Fresh Juice Vending Machine Presses Fresh Oranges on the Spot

Skincare Airport Dispensers

Junk-Refusing Vending Machines

Tampon Vending Machines

H2O Vending Machines

Healthy Hotel Vending Machines

Automated Cooperative Dispensaries

Слайд 80
Experiential Flavoring
Moving beyond mere taste, consumers turn to interactive flavor enhancements
Implications

- Moving beyond the allure of exotic flavoring, brands are turning to flavor enhancements that tantalize both taste buds and provide sensory experiences. Using things like flavored straws and powders to encourage user participation, brands are seeking to not only heighten engagement, but make the process of enhancing flavors more customized to consumer tastes.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/272690

Water-Flavoring Bottles The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors

Beer-Flavoring Powders Ajigen's Powdered Packets Let You Customize a Beer Flavor

Spinning Alcohol Infusers Sempli's Incanter Helps You Add Flavor to Spirits at Home

Flavored Drinking Straws Tubulars' Straws Infuse Plain Milk with Tasty Flavors

Слайд 81
Inedible Energy
Non-food energy items battle the caffeine backlash
Implications - The rise

of the health movement has shone edible energy goods in a negative light, prompting alternatives that are not just healthier to consumer, but in some cases do not require consumption. These inedible energy pieces satiate health concerns while also adding to the convenience factor.

5.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/273732

Aromatherapy Shampoos This Personal Hair Care Concept Incorporates Healing Scents

Mind-Refocusing Headbands The Wearable Headset Dims Your Computer Screen When You Run Out of Steam

Ethical Aromatherapy Collections The Vitruvi Fragrances are Inspired by Global Daily Rituals

Energy-Boosting Toothpastes The Energizing ROCS Taurine Products Offer a Big Morning Boost

Слайд 82
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
Implications - Though

it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.

5.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/274348

DIY Healthy Gummy Bears Blogger Undressed Skeleton Shows How to Make Healthy Gummy Candies

Ethical Handcrafted Chocolate Clonakilty is a Delicious and Community-Oriented Company

Artful Sugarless Sweets Jose Jimenez Lara's Sugar-Free Sweets Are a Treat for the Eyes

Purist Wellness Beverages 'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments

Nutritious Sugar Alternatives The Agavins Artificial Sweetener May Aid in Weight Loss Pursuits

Слайд 83
Connected Meal Time
Products and services aim to foster a sense of

togetherness during meals

Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition.

6.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 43 Related Examples

http://www.trendhunter.com/id/274846

Anti-Technology Pepper Mills Dolmio's Pepper Hacker Encourages Quality Family Time at Dinner

Startup Networking Apps Lunchcruit Builds Professional Connections Through Sit-Down Meals

Food-Focused Recruiting Sites Lunchcruit Pairs Job Seekers with Companies for Free Lunch Dates

Social Media Supper Hosts Cookening Brings Strangers Together to Eat Dinner at the Same Table

Mobile Meal-Sharing Communities A Dinner Party App Brings Neighbors Together for Home-Cooked Food

Слайд 84
Adhesive Tech
Wearable technology is reformatted for bodily use
Implications - The world

of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives.

6.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/275555

Chic Blood Sugar Bands Hi-Tech Wearable Accessory Measures Glucose Levels by a Futuristic Fashion

Chronic Pain Relievers The Quell Wearable Offers Chronic Pain Relief

Disease-Fighting Smart Bandages MultiSense Memory is a Wearable Sensor that Safely Tracks Illness

NFC Skin Patches Researchers are Developing NFC Tech to Collect and Send Bio-Medical Information

Smart Temperature Patches STEMP Notifies iPhones When a Person is Running a Fever

Слайд 85
Customized Wellness
Boomers turn to personalized health tactics to aid overall well-being
Implications

- Seeking a more customized method of health and wellness, aging consumers are turning to apps and tech devices that offer heightened personalization. Recognizing the need to differentiate healthcare tactics, brands are tailoring products like health apps and vitamin dispensers to cater each user specifically, allowing aging consumers, like boomers, the chance to monitor their health in a way that recognizes their distinct physical situation.

5.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/276945

Customized Vitamin Makers The Poktu Supplement Dispenser Produces Unique Pills for Its Users

Customized Performance-Enhancing Tools The Vigo Tracks Your Alertness and Improves Performance

Personalized Telemedicine Platforms The Sense.ly Virtual Nurse Provides Healthcare Remotely

Personalized Eyecare Apps The Better Vision App Makes Suggestions for Vision Correction

Слайд 86
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
Implications

- Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.

5.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 34 Related Examples

http://www.trendhunter.com/id/278770

Executive Meal Subscriptions Chef's Plate Offers Chef-Designed Meals for Quality Convenience

Dinner Party Services Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home

SMS Lunch Services Toronto's Gob is a Service That Lets You Order Lunch by Text Message

Personal Chef Apps Hao Chushi Connects Users with Chefs Who Prepare Meals Within One's Home

Слайд 87
Specialized Sustenance
QSR brands develop ordering systems that deliver personalized menu items
Implications

- Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.

5.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/281772

Healthy Customizable Lunch Menus The Corner Bakery Cafe is a Convenience-Focused Lunch Chain

Customizable Pizza Kiosks NXT Pizza's Food Kiosk Lets Foodies Personalize Their Order

Customized Candy Confections The My M&Ms; Service Offers Personalized Treats for Any Occasion

Customizable Coffee Ordering Apps The Starbucks App Will Let You Pick Your Perfect Coffee Time

Taco Ordering Apps The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease

Слайд 88
Corporate Consumption
Food oriented brands launch services for professionals at the workplace
Implications

- The complex dietary needs of small, medium and large-scale professional teams are being addressed by food companies serving contemporary offices. Frequently focused on nutrition, these edible concepts point to rising concern with health among consumers looking to improve wellness at all times, no matter the inconvenience, while also tying into the glorification of "busy."

5.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 35 Related Examples

http://www.trendhunter.com/id/281870

Team-Building Food Services The Foodee Platform is Designed Specifically for Employee Dining

Corporate Food Packages The Mindful Snacks Services Delivers Healthy Edibles to Offices

Group Lunch Ordering Services LunchLoop Makes Group Food Orders Easier

Professional Meal Apps The DiningIn Platform Helps Users to Split Food Orders at Work

Professional Food Delivery Services

Productivity-Enhancing Food Platforms

Слайд 89
Youthful Sustenance
Food concepts include age-defying features for the health and beauty

conscious

Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out.

5.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/283229

Anti-Aging Chocolates Esthechoc is a Beauty Chocolate That Promises to Fight Signs of Aging

Anti-Aging Puddings This Black Sesame Dessert is Filled with Superfood Properties

Detox Bone Soup Diets Health Guru’s Promise Bone Broth Will Curb Your Appetite

Spicy Cucumber Recipes The Pickled Plum's Kimchi Recipe Mimics a Korean Classic at Home

Слайд 90
TransParentcy
Brands connect with millennial parents through marketing transparency
Implications - As millennials

begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/286925

Baby Food Brand Activations Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers

Father-Anthem Cereal Ads Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing

Comical Parenting Ads Similac's Commercial Reveals the Realities of Competitive Parenting

Parenting Baby Wipes Tommee Tippee's 'Advice Wipes' are Made From Recycled Parenting Publications

New Dad Ads

Playful Child Athlete Campaigns

Слайд 91
Marketing
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 92
Functional Appvertisement
Branded content extends into useful, problem-solving apps
Implications - Incentivizing consumer

interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs.

5.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/267796

Real-Time Makeup Apps L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live

Virtual Decorating Apps Furnish's Augmented Reality App for Interior Design Makes Choices Easy

Beer-Gifting Apps Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends

Virtual Driving Apps Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle

Restroom-Rating Apps

Hi-Tech Baby Collage Apps

Слайд 93
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and

establish trust

Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.

5.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 39 Related Examples

http://www.trendhunter.com/id/269523

Eye-Opening Spanglish Commercials The AT&T Mobile Movement Campaign Targets Young Latinos

Passionate Clothing Commercials This JC Penney Ad Highlights Women as Enthusiastic World Cup Fans

Choreographed Car Ads This Toyota Car Ad Encourages You to Bust Out the Moves & Do the Wakudoki

Cultural Chain Store Marketing Wal-Mart Draws in the Hispanic Market with Univision Communications

Stereotype-Busting Auto Ads This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials

Слайд 94
Equality Marketing
Campaigns focused on achieving equality appeal to female consumers
Implications -

Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.

5.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 40 Related Examples

http://www.trendhunter.com/id/273158

Crude Gender Equality Ads Sarah Silverman Discusses the Wage Gap and the Equal Payback Project

Empowering Shampoo Ads This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic

Equality Movement Branding The HeForShe Logo Represents the Organization's Values

Uncouth Feminist Videos Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign

Equalizing Fragrance Campaigns This AXE for Women Campaign Gives Girls a Fighting Shot at Love

Слайд 95
Co-Branded Festival
Moving beyond musical entertainment, festivals integrate pop-up stations
Implications - Seeking

to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.

5.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/273885

Bohemian Styling Stations Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free

Convenience Store Chapels During Pride Week in Sweden, 7-Eleven Turned into a Unique Wedding Venue

Interactive Fashion Lounges The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL

Female-Focused Festival Lounges The Ipsos Girls' Lounge Celebrates Beauty and Pampering

Alcohol Pop-Up Lounges The Heineken Pop-Up City Lounge Debuted at the London Design Festival

Слайд 96
In-Store Projected
Projected displays create whimsy, interactivity and prestige
Implications - As consumers

become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.

6.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/275023

Virtual Technology Shops Google's Virtual Shop Simulates its Branded Retail Space in London

Interactive In-Store Displays Kate Spade Introduces Perch Technology to Better Customer Experience

Projected Design Previews The Smart Projection Device Helps With Upholstery and Furniture Shopping

Digital Product Showrooms Made.com's Display Shows Off Items Available Online and In-Store

Digital Retail Showrooms Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam

Слайд 97
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
Implications -

The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.

8.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 27 Related Examples

http://www.trendhunter.com/id/275923

Plus-Size Padding Portraits Refinery29 Uncovers a Plus-Size Practice That's Bad for Body Image

Plus-Size Dancer Portraits Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project

Sultry Plus-Size Campaigns The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive

Model Diversity Documentaries A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling

Слайд 98
Branded Milestone
Brands step in to create memorable milestone experiences for consumers
Implications

- Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/276586

Dinner Party Services Kitchit Offers a Customized Catered Meal and a Personal Chef at Your Home

Celebratory Couture Perfumes The Giorgio Armani Si Fragrance Celebrates 40 Years with a Luxe Model

Virtual Wedding Ceremonies The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web

Celebrity Motherhood Rings Mila Kunis' Motherhood Ring Celebrates Moms Everywhere

Слайд 99
Animated Interface
Websites integrate interactive features to encourage visitor engagement
Implications - Helping

to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks.

7.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 43 Related Examples

http://www.trendhunter.com/id/277126

Earthly Imagery Websites The DSCOVR Service Offers Satellite Photos of the Earth Updated Daily

Interactive Baking Pages A Creative Cake Website Lets Users Test Ingredients by Drag and Drop

Interactive Cocktail Websites This Site Shares How-To Videos to Make Hendrick’s Gin Drinks

Story-Focused Online Shops All Good Organics Sells Fair Trade Bananas on Dynamic E-Commerce Site

Side-Scrolling Snack Sites Quatro Folhas' Website Shows a Rotating Supply of Fresh Fruits & Nuts

Слайд 100
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
Implications - The

landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.

7.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

8 Ideas + 67 Related Examples

http://www.trendhunter.com/id/277563

Fast Food Emoji Apps The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries

Breakfast Emoji Keyboards Holiday Inn Express Turns Morning Meal Items into a Visual Language

Silly Emoji Campaigns Emoji Literacy by Domino's is Helping More People Read and Write Emoticons

Fast Food Emoji Ads

Emoji Protest Signs

Curly-Haired Emojis

Blossoming Emoji Gardens

Automotive Emoji Messages

Слайд 101
Dadvertising
Fathers are rebranded as confident and engaged multitaskers
Implications - Rather than

directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases.

4.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 25 Related Examples

http://www.trendhunter.com/id/279410

Child-Inspired Home Pranks The Nissan With Dad Campaign Focuses on Making Family a Priority

Sentimental Dad Ads Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers

Manly Cleaning Campaigns #SwifferDad Shows the Changing Relationship Between Men and Cleaning

Fatherhood Cosmetics Campaigns The Dove Men Care #RealStrength Campaign Targets Young Dads

Слайд 102
Branded Cognition
Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory

experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.

6.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 63 Related Examples

http://www.trendhunter.com/id/279468

Multisensory Automotive Lounges The Sound of Porsche Pop-Up is Like a Modern Record Store

Fragrant Experiential Pop-Ups Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'

Music-Pairing Bubbly Apps The Krug Champagne App Uses Science to Appeal to the Senses

Scent-Driven Mall Activations

Fragrant Travel Globes

Rapper-Curated Event Soundtracks

Multi-Sensory Dining Experiences

Слайд 103
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
Implications - Seasonal

marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.

5.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/280310

Sun-Activated Snack Bags Lay's Chip Bags Reveal a Hidden Design in Ultraviolet Ink

Melting Icy Coupons McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly

Interactive Melting Advertisements Virtually Cooling McDonald's Ice Cream Ad Promises a Treat

Vertical Blind Billboards McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds

Слайд 104
Momentary Marketing
Brands capitalize on the ephemeral nature of emerging social media
Implications

- Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.

6.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 61 Related Examples

http://www.trendhunter.com/id/280317

Activist App Campaigns Amnesty International's Report Without Fear Campaign Utilizes Snapchat

Temporary 12-Hour Stores iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours

Secretive Gaming Campaigns This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat

Secretive Party Campaigns

Melting Icy Coupons

Ephemeral Awareness Ads

Social Media Brand Advocates

Слайд 105
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
Implications -

Mirrors have been optimized for digital use in a variety of public spaces, ranging from retail locations to gyms. These next-generation mirrors present a benefit that is two-fold: they play upon consumers' narcissistic tendencies, while simultaneously offering a form of interactivity and connectivity that's now demanded in both public settings and personal devices.

7.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 60 Related Examples

http://www.trendhunter.com/id/281319

Outfit-Modeling Mirrors Neiman Marcus' Memory Mirror Digitally Compares Outfits

High-Tech Retail Hubs Harvey Nichols' Newest Retail Store Design Boasts Engaging Details

Interactive Retail Mirrors Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging

Photo-Snapping Mirrors

Digitally Connected Mirrors

Smart Weightlifting Mirrors

Feel-Good Retail Mirrors

Слайд 106
Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
Implications - Sites like

Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.

6.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/283022

Shopping Survey Tablets Co-operative Food's Smart Shopping Cart Asks Customers for Feedback

Responsive Digital Receipts The Square Feedback Digital Receipt Lets Buyers and Sellers Chat

Incentivized Barcode Research Customer Feedback is Given on Free Products by Scanning Unique Codes

Analytical Retail Beacons Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops

Customer Gifting Apps Front Flip App Lets Store Owners Interact with and Reward Loyal Customers

Слайд 107
Marketing Benevolence
Brands position themselves as stakeholders in consumer health
Implications - Rather

than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty.

5.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 42 Related Examples

http://www.trendhunter.com/id/283890

Exercise-Rewarding Retail Apps Carrot Offers Health Incentives and Offers at Local Businesses

Wearable Magazine Promotions The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet

Relatable Fitness Ads Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts

Incentivized Insurance Rewards Oscar Health Insurance is Paying Customers for Walking Regularly

Healthy Pharmacy Rewards The Walgreens Customer Rewards Program Celebrates Balance

Слайд 108
Socialized Reward
Points programs are integrated into common social networks for youth

appeal

Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.

6.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 35 Related Examples

http://www.trendhunter.com/id/284112

Social Loyalty Apps This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers

Social Cashback Rewards Twitter Offers is a Seamless and Simple Way to Shop and Get Cash Back

Engaging Loyalty Platforms Kiip Helps Brands Reward Fans with Specialized Perks

Crowdsourced Reward Apps MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts

Search Engine Loyalty Programs The Bing Rewards App Provides Perks to the Platform's Users

Слайд 109
Hyper-Informed Targeting
Brands are using big data borrowed from social media for

Слайд 110
Upscaling Motherhood
Brands targeting mothers turn to all things high end for

modern parents

Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.

7.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/286947

Disguised Diaper Totes Nest Designs' Bags Conceal Baby Products with a Sophisticated Exterior

Opulent Maternal Fashion The Latest Dolce and Gabbana Fashion Pays Tribute to Motherhood

$270,000 Baby Bottles The Doll Luxury Baby Bottle by Suommo is Made with Rose Gold and Diamonds

Pregnancy Tracker Jewelry Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms

Слайд 111
Experiential Sampling
Drinking experiences are heightened with creative, interactive elements
Implications - Taking

a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.

7.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/287823

Beer-Dispensing Billboards Carlsberg's Free Beer Billboard Serves Samples on Tap

Touchscreen Sampling Bars Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport

Mobile Brewery Tours The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers

Floating Beverage Stunts Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness

Слайд 112
Climate-Customized Advertising
Outdoor advertising is enlivened with climatic customization
Implications - Advertisers are

aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 52 Related Examples

http://www.trendhunter.com/id/289620

Climatic Sale Ads Mark's Interactive Advertisements Announce Better Sales with Colder Weather

Ice Block Billboards Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste

Air-Purifying Billboards UTEC is Taking on Peru's Construction Pollution with Clever Advertising

Donation-Encouraging Statues A Series of Ice Men in Brazil Raise Awareness of Organ Donation

Ice Cream-Dispensing Billboards

Live Bacteria Billboards

Слайд 114
Anarchist Entertainment
Consumer-controlled media streaming gives control to the crowd
Implications - As

the information age rages on, the demand for an untouched counter-narrative rises, leaking into areas from literature to media entertainment. The first area to take full advantage of this desire is livestreaming, providing devices and apps to allow consumers full control over entertainment. Turning spectators into content creators empowers consumers and adds richness to live-streamed entertainment.

5.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/268634

Video Streaming Payment Systems Audiam Helps Musicians Get Paid for Their Music on YouTube

Live-Streaming Camcorders This Handheld Camera Adds Live-Streaming Capabilities

Aggregated Video Applications The Mela System Allows Users to Collaborate on Smartphone Films

Live Broadcast Apps Liveguide Compiles a Comprehensive Live Stream Schedule of Internet Content

Слайд 115
Self-Created Subscription
Consumer-made content is treated as regular paid programming
Implications - The

revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.

5.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 42 Related Examples

http://www.trendhunter.com/id/277830

Share-Based Publishing Schemes The Social Currency Platform Has a Share One Read One Article Model

Gamer Streaming Services The Twitch TV Turbo Subscription is Ad-Free and Customizable

Video Subscription Services Vessel Video Provides Incentives for Its Content Creators

Corporate Video Subscriptions This YouTube Network Shows New Venues in Online Video Monetization

Customized Music Playlists Spotify's 'Discover Weekly' Generates Custom Compilations for Users

Слайд 116
Socialized Politician
Political campaigning turns to social media platforms for youthful appeal
Implications

- In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.

6.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/281945

Interactive Presidential Chats The President Obama Chat Engaged Young College Students on Tumblr

Political Matchmaking Campaigns Ontario Libertarian's Political Campaign Courted Voters on Tinder

Social Media Presidential Campaigns Hillary Clinton Held Her First Major Campaign on Periscope

Streamlined Political Apps The iCitizen App Allows You to Target Your Interests

Слайд 117
Newsworthy Viral
Traditional media agencies partner with social apps to engage consumers
Implications

- Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.

5.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/283023

Digital Conversion News Apps The Peekster App Converts Paper News to Digital News

Viral News Services Snapchat and Vice Team Up in a New Business Experiment

News Streaming Platforms The Watchup Apps Brings Curated Television Reporting to Smartphones

Curated App News Channels The Buzzfeed x WeChat Partnership Sees News Content Added to the Service

Слайд 118
Pop Culture Gaming
Mobile games indulge the consumer desire to celebrate pop

cultural icons

Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before.

4.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/283037

Teen Flick Mobile Games The Mean Girls App Expands the Movie Universe with Story-Centric Game

Socialite Video Games The Kim Kardashian Video Game is an Unusual Product Launched by the Star

Celebrity Trainwreck Apps Lindsay Lohan's 'The Price of Fame' App Warns Against Becoming a Celeb

Rap-Inspired Gaming Apps This Drake Video Game Takes You Running Through the Six

Слайд 119
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
Implications - Today's

information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.

4.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 53 Related Examples

http://www.trendhunter.com/id/283089

YouTuber Lifestyle Networks Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond

Visual Makeup Diaries Blogger Akilah Hughes Uses Her Makeup Wipes as a Way of Documenting Her Day

Adventurous Lifestyle Blogs We Need To Live More by Ella Grace Denton is a Fast-Growing Community

Pizza Personality Campaigns This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings

Teen Heartthrob Makeup Transformations

Celeb Sibling Cosmetic Looks

Слайд 120
Socialized Casting
Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused

recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.

7.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 52 Related Examples

http://www.trendhunter.com/id/285180

The Perfect Self-Portrait Submit Your Selfies For a Chance to Be the Face of a Global Ad Campaign

Instagram-Casted Fashion Ads The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces

Social Media-Cast Ads This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag

Social Modeling Campaigns GapKids' Social Media Casting Call Wants to Turn Your Kids into Models

Tweet-Powered Fashion Shows

Social Media Casting Calls

Слайд 121
Customized Cord-Cutting
Streaming media becomes more personalized to target young consumers
Implications -

Cord cutting already satisfies a few key values of the youth generation, such as convenience and lack of commitment. Adding to the appeal is the integration of complete customization. This speaks to the Millennial and Centennial motivation to live a curated life that ties seamlessly into their personal brand.

5.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/289562

Self-Curated Video Subscriptions VHX Lets Users Build a Personal Video Library

Critic-Curated Streaming Services This Premium Service Offers a Highly Curated Selection of Films

Multi-Camera Streaming YouTube's Latest Feature Allows You to Watch Videos From Multiple Angles

Customizable Streaming Devices The Orange TV Stick Offers Personalized Viewing Capabilities

Слайд 123
Gender Transparency
The transgender community establishes a mainstream presence
Implications - In recent

years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences.

7.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 24 Related Examples

http://www.trendhunter.com/id/281927

Trans Celebrity Docu-Series 'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal

Respectful Transgender Photos The 'Reassign' Photo Series Captures Transgendered Cubans

Transgender Celebrity Covers Several Transgender Women Appear on Candy's Magazine Cover

Transgender Children Portraits Inside Out by Sarah Wong Documents a Group of Gender-Affirming Kids

Transgender Celebrity Debuts Caitlyn Jenner, Formerly Bruce, is Revealed on Vanity Fair's Cover

Слайд 125
Influencer Identity
Tweens use social media to their advantage
Implications - Living in

an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.

6.7

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/283817

Internet Influencer Discounts The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts

Selfie Assessment Apps The Selfie Analyzer Lets You Know How Good Your Selfies Are Pre-Posting

Athletic Promotion Platforms Raynforest Helps Influencers Get Sports Sponsorship Opportunities

Follower-Analyzing Social Tools SocialRank's Twitter Engagement Metrics are Based on Followers

Слайд 127
Reactive Fashion
As fashion and technology merge, sensor-integrated apparel takes center stage
Implications

- Going beyond aesthetic design, fashion retailers are turning to responsive technology for customized appeal. Using sensors to help track and perfect body movements, brands are transforming the way consumers interact with clothing, providing not only function, but also a heightened sense of control.

6.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/268237

Robotic Fashion Fabrics These Active Garments Offer an Endless List of Convenient Uses

Movement-Memorizing Ballet Shoes The E-Traces Pointe Shoes are Fitted with Arduino Technology

Hi-Tech Workout Gear Athos is a Line that Senses the Activity Inside of Muscle Fibers

Battery-Powered Blazers This Smart Blazer is Stylish and High-Tech with a Front Pocket Charger

Слайд 128
Connected Packaging
Seeking consumer engagement, brands turn to tech-integrated packaging
Implications - Adding

an interactive element to the purchasing process, brands are turning to mobile apps and mobile technology to encourage consumer engagement. Transforming candy wrappers and fast food packaging into augmented experiences and digital games, brands are seeking to not only connect with a generation consumed by technology, but also create a more memorable consumer-brand experience.

5.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 35 Related Examples

http://www.trendhunter.com/id/270066

App-Connected Veggie Packaging This City Farm Shop Concept Features Only Hyper-Local Produce

Spoilage-Detecting Milk Caps This Device Uses Sensors to Detect the Freshness of Milk Containers

Hi-Tech Cartoon Toys Disney Dream Play Uses Augmented Reality to Bring Figurines to Life

Augmented Chocolate Wrappers Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR

Слайд 129
Connected Ambiance
Automation reaches new heights with controlled temperature, lighting and smell
Implications

- Smart home connectivity is going beyond function and into the realm of luxury with connected ambiance. Controlling everything from temperature to lighting intensity speaks to a sense of overall curation that is important for today's consumer. Technology has shifted from something that grants convenience, to a way to gain full control of one's lifestyle.

6.5

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

11 Ideas + 94 Related Examples

http://www.trendhunter.com/id/270382

App-Controlled Illuminators Interactive Lightbulbs Alter the Atmosphere for Time of Day and Decor

Smartphone Lamp Shades The Lampp Mood Light and App Turns Your Phone into an Atmosphere Creator

Smog Absorbing Air Purifiers The EVE Ionizer is a Portable Purifier for Any Location

Minimalist Mood Lighting The Brick Lamp is a Simplistic Lighting Fixture with a Sleek Design

Auto-Dimming Sun Lights The Energy Efficient Drift Light Bulb Mimics the Sun's Setting Patterns

Scented Smartphone Ringtones The iScent Turns Your Phone Notifications into Sprits of Fragrance

All-Inclusive Home Systems

Intelligent Air Conditioning

Smart Light Systems

App-Controlled Mood Lights

Handy Household Robots

Слайд 130
Reminder Tech
Consumers turn to tech to keep their everyday lives in

check

Implications - As consumers increasingly look to technology as a way to improve quality of life by tracking metrics related to health and their professional lives, brands are responding in kind with innovations that act as reminders to take care of everyday tasks. This more personal role of these products reflects an openness and desire to more intimately integrate tech into consumers' lives.

5.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 53 Related Examples

http://www.trendhunter.com/id/273504

Unique Unforgettable Umbrellas The Davek Alert Umbrella Texts You So You Won't Leave It Behind

Call-Simulating Apps The Knock Android App Reminds Friends to Respond to Texts

Parental Reminder Applications The Honey Do List Smartphone System Allows Users to Track Tasks

Persistent Reminder Apps The Checkmark App is a Great Way to Stay On Top of Your To-Do List

Communication Reminder Apps

Wearable UV Monitors

Слайд 131
Automated Creation
Consumers move from curating to creating with art-encouraging resources
Implications -

The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites.

6.6

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

7 Ideas + 58 Related Examples

http://www.trendhunter.com/id/273596

Simplified Website Publishing Platforms Make Your Own Beautiful Website On Squarespace

Music-Making Apps Humtap by Tamer Rashad Creates Full Compositions Through Hums and Taps

Beat-Making Apps Auxy for iPad Provides a Digital Mobile Space to Create Electronic Music

Photo-Focused Journalism Apps

Collaborative Design Platforms

Social Reading Campaigns

Crowdsourced Writing Apps

Слайд 132
Employment Matchmaking
Milennials turn to apps to streamline the job hunting process
Implications

- The employment landscape is changing drastically as technology continues to evolve. Younger job seekers have been turning to mobile apps to connect or "match" them with opportunities and employers, much like a dating app would match them with potential mates. The app interface not only streamlines the job hunting process, it also evens the playing field by emphasizing the mutually beneficial nature of the employer-employee relationship.

5.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 32 Related Examples

http://www.trendhunter.com/id/277034

Matchmaking Employment Apps The Jobr App Lets You Search for Employment Like Matches on Tinder

Job-Hunting Apps Poach's Job Search App Works in the Background to Detect Opportunity

Employment-Matching Apps TheLadder Recruiter Takes its Cues from Tinder

Job Discovery Apps The Switch App Lets You Connect with Employers in the Style of Tinder

Слайд 133
Streamlined Enterprise
Businesses turn to cloud-based services to manage transactions
Implications - Cloud-based

platforms are revolutionizing the way transactions are performed. Instead of going through several different channels, small business owners are able to reliably store information onto a single platform, streamlining the process of purchase and delivery for a significantly lower cost.

6.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 36 Related Examples

http://www.trendhunter.com/id/278343

E-Commerce Equity Crowdfunding Sites Alibaba Competitor JD.com Launched a Crowdfunding Platform

Fashion E-Commerce Platforms NuORDER is a Seamless B2B Platform for Fashion Retailers

Synergized Management Platforms Cloud-Based Vorex Supports Businesses with Organized Numbers

Massive Cloud Marketplaces Ingram Micro Platform Helps Tech Resellers Take Advantage of the Cloud

Intuitive Business Platforms Apttus' Automated Quote-to-Cash Service Simplifies B2B Transactions

Слайд 134
Branded Challenge
Brands use the mobile interface as a platform to challenge

consumers

Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/278899

Branded Workout Challenges Nike's Better For It Challenge Gets People Fit in 90 Days

Branded Trivia Apps gameit's Multiple Choice Quizzes Offer Discounts for Winners

Workout-Converting Game Rewards This Gamified Fitness App Offers In-Game Bonuses for Exercise

Chip Showdown Apps This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience

Travel Upgrade Games

Active Murder Mystery Apps

Слайд 135
Multi-Sensory Therapy
Consumers turn to virtual technology as a therapeutic method
Implications -

Modern therapy services are applying virtual reality tactics to treatment in an attempt to add interactivity and technological allure. By combining therapeutic solutions with online gaming and multi-sensory visuals, brands are not only making the therapeutic process more engaging, they're also redefining how mental health is approached.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/279675

Theme Park Simulators Samsung's eMotion Project Prescribes Virtual Reality as Medical Treatment

Avant-Garde Sensory Gardens New Sensorium Enhances Outdoor Experiences with Biological Innovation

Virtual Reality Exposure Therapy An Immersive Form of PTSD Therapy Gets Veterans to Relive Trauma

Galactic Virtual Therapy NASA is Developing Multisensory Experiences to Keep Astronauts Sane

Слайд 136
Hyper-Specific Stream
Streaming services offer niche content to cater to individual interests
Implications

- Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.

4.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 37 Related Examples

http://www.trendhunter.com/id/279740

Pro Wrestling Streaming Subscriptions The WWE Network is an OTT Service for Fanatics

Spiritual Multimedia Subscriptions Bethel.TV is an On-Demand Network for the Bethel Redding Church

City-Specific Social Soundtracks Spotify Canada Has Made a Series of Neighborhood-Themed Playlists

Tiered Streaming Subscriptions DramaFever is an OTT Streaming Service Showcasing Asian Programming

Bollywood Streaming Services Dramatize is a Platform Like Netflix, but for Indian Content

Слайд 137
Connected Prep
Traditional kitchen appliances are adapted for high-tech allure
Implications - Taking

a more efficient approach to meal preparation, tech-savvy consumers are turning to smart cooking appliances for automated appeal. Adding the ability to track, monitor and digitally connect appliances, brands are seeking to not only streamline the cooking process, but modernize traditional kitchen tools for both the digital age and digital consumer.

6.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/281044

Hi-Tech Tea Brewers The Smart Qi teamaker Perfects Tea Brewing

Digital Cooking Tables The New Concept Table from IKEA Will Suggest Recipes Based on Leftovers

Hyperconnected Ovens The Electrolux Smart Oven's Camera Lets You See Dishes Cooking Via Smartphone

Healthy Hi-Tech Fryers The Philips Digital AirFryer Doesn't Require Oil to Fry Foods

Слайд 138
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
Implications

- The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.

4.3

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/282524

On-Demand Alterations zTailors Delivers Affordable Tailor Services Directly to Your Home

Digital Laundry Services Lavanda is a London-Based Uber for Laundry

Personal Chef Apps Hao Chushi Connects Users with Chefs Who Prepare Meals Within One's Home

On-Demand Masseuse Services Zeel Offers In-Home Massage Services with Speedy Same-Day Bookings

Dog Walker Apps 'Wag!' is a New App for Dog Owners That Will Find You a Dog Walker on Demand

Слайд 139
Social Good Gaming
Mobile gaming apps covertly inform consumers on social causes
Implications

- Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter.

6.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/282550

Endangered Virtual Pet Games Pets Endangered Species Lets You Take Care of Disappearing Animals

Dieting Donation Apps FoodTweeks' App Helps You Cut Out Calories and Feed the Hungry

Hunger-Fighting Apps Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger

Gamified Pollution Apps Helene Ly's Air Quality Game Helps You Reduce Your Carbon Footprint

Слайд 140
Virtual Training
Professions of all kind turn to VR for accurate and

efficient education

Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.

6.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/282593

Augmented-Reality War Simulators The U.S. Army is Developing These Futuristic Warfare Simulators

Virtual Reality Hospitals The Miami Children's Hospital is Experimenting with Virtual Reality

Administrative Office Robots 'Howdy' is an Robot That Automatically Checks In & Organizes Meetings

Interactive Taxi Learning Tools UberDRIVE is Training Tool to Enhance Navigational Skills

Virtual Reality Medical Simulators zSpace Offers Training Solutions for Physicians and Surgeons

Слайд 141
Gamer Prestige
As video games become the primary form of paid entertainment

their status rises

Implications - As more passive forms of paid entertainment decrease in popularity, video games flourish, placing their connoisseurs in a more positive light. Gamers were previously considered social misfits, however as the Internet continues to connect like-minded individuals, the gamer community becomes more prestigious. This speaks to the future of entertainment shifting toward interactivity.

4.8

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/282624

Gamer Streaming Services The Twitch TV Turbo Subscription is Ad-Free and Customizable

Member-Only Gamer Communities The Rockstar Games Social Club Enhances and Extends the Experience

Gamer Finder Apps The GamerLink App (in BETA) Helps You Find Gamers Online You Want To Play With

4K Game-Streaming Services Hitbox Will Stream Live eSports Events In Glorious 4K

Gamer Streaming Services Sony's PlayStation Vue Curates Live and On-Demand Programming

Слайд 142
Incentivized Gaming
Brands engage consumers with mobile games that offer tangible rewards
Implications

- Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.

5.2

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

6 Ideas + 54 Related Examples

http://www.trendhunter.com/id/283068

Gamified Medication Apps Prescription Rewards App Encourages Patients to Keep On Top of Their Meds

Rewards-Based Social Networks The 'Thumb War' App Treats the Most Popular Users to Discounts

Winsome Gaming Apps Big Time Game is a Mobile Gaming App with a Large Cash Prize

Rewarding Burger Games McDonald's Mobile Food Game Temps Players with Free Food Rewards

Travel Upgrade Games

Online Food-Rewarding Quizzes

Слайд 143
Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
Implications

- As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.

5.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/284545

No-Wait Coffee Shops The Starbucks Line is Eliminated with an Efficient Location in New York City

Footwear Availability Apps Adidas's Confirmation is a Reservation App for Limited Edition Sneakers

Line-Skipping Dining Apps The Chili's Waitlisting App Will Launch in Summer 2015

Interactive Virtual Lineups The Virgin Mega App is a Hype Machine for Limited Releases

Virtual Restaurant Queue Apps The NoWait App Makes Waiting for a Table Painless

Слайд 144
Appified Entrepreneur
Tech-savvy consumers turn to mobile apps for business building
Implications -

Taking a streamlined approach to business, modern entrepreneurs are utilizing mobile apps as a means to efficiently build their brand. By allowing tech-savvy users to build their network, gain insight and even socialize with others in the industry, these apps speak to a shift toward more autonomous, yet equally social, methods of entrepreneurship.

5.1

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 45 Related Examples

http://www.trendhunter.com/id/284805

Professional Networking Apps LinkedIn's Connected App Strengthens Business Relationships

Business Card Creation Apps The Haystack App Lets You Easily Make and Digitize Contact Cards

Business Insight Apps Teradata's Aster AppCenter Makes Big Data for Business Comprehensible

App-Creating Apps The Dwnld App Cuts Out the Middle Man

Professional Messaging Apps Caliber is a Business App to Connect Colleagues and New Contacts

Слайд 145
Communal Delivery
Apps allow large groups to order meals together to make

delivery easier

Implications - As the demand for convenience grows, food services are adapting to ensure the delivery process is even more user-friendly. Allowing large groups of people to order all at once, these services not only make dining with others more streamlined, but also accommodate and emphasize the social aspect of eating.

4.9

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 25 Related Examples

http://www.trendhunter.com/id/284818

Group Lunch Ordering Services LunchLoop Makes Group Food Orders Easier

Group Food Deliveries OrderUp Lets Large Groups of People Order Food Together

Local Group Dining Apps The OverAhead Kinetic Farm, Inc. Platform Accommodates Parties

Streamlined Group Food Deliveries Splick.it's Group Order Service Lets You Order For Large Groups

Слайд 146
Appified Lifestyle
Millennials turn to apps that cater to their distinct lifestyle

needs

Implications - Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 44 Related Examples

http://www.trendhunter.com/id/285849

Harassment-Free Dating Apps This App Ensures That All Interactions are Respectful

Active Lifestyle Apps The UP App by Jawbone Helps Users Eat Better and Get Moving

Start-Up Networking Apps This Tinder for Entrepreneurs Lets Users Pay It Forward with Right Swipes

Stylish Lifestyle Apps The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand

Millennial Lifestyle Platforms The Bustle Mobile App Appeals to Female Pop Culture Fans

Слайд 147
Spectator Gaming
Apps that enable broadcasting of user screens illuminate community gaming
Implications

- Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it.

6.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 36 Related Examples

http://www.trendhunter.com/id/289485

Social Livestream Apps Mirrativ is a New Streaming App That Combines Twitch and Periscope

Livestream Game Campaigns Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human

Gamer Streaming Services The Twitch TV Turbo Subscription is Ad-Free and Customizable

Video Game Streaming Platforms Google Launched the 'YouTube Gaming' Site for Streaming Video Games

Слайд 149
Active Voyage
A desire for experiential tourism sparks physically intensive excursions
Implications -

Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism.

5.0

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

5 Ideas + 43 Related Examples

http://www.trendhunter.com/id/270673

Luxurious Outdoor Tours This Tour Company Combines Outdoor Adventure with Luxury Accommodations

Scenic Mountain Biking Tours Western Spirit Cycling Adventures Organizes Grand Canyon Excursions

Adventurous Icelandic Hotels The Ion Hotel Encourages Guests to Get Out and Take in Nature

Cyclist Wine Tours The InGamba Tours Include Riding, Drinking and Eating

Wellness-Focused Hotels Even Hotels Are Designed Specifically for Health-Minded Travelers

Слайд 150
Targeted Accommodation
Consumers refuse to settle when it comes to travel accommodations
Implications

- The sharing economy has had a profound effect on the way people travel. Straying from traditional hotels and direct booking services, consumers are now searching on a variety of different channels for very specific amenities, and specific time frames. Travelling no longer needs to follow a certain mandate, and alternative accommodations and booking solutions only prove that greater flexibility, along with customization, is the biggest asset for brands.

6.4

Score:

Popularity

Activity

Freshness

DEMOGRAPHICS

4 Ideas + 35 Related Examples

http://www.trendhunter.com/id/288053

Sleep-Only Hotels Ninehours in Japan Lets People Pay Just for the Time They Need to Rest

Business Travel Rental Services Airbnb's Business Travel Rentals Cater to Those Who Travel & Work

Alternative Hotel Searches This Room Finder Compares All Types of Accommodation Options

Half-Day Hotel Rentals This Online Reservation Tool Allows You to Book Limited Hotel Stays

Слайд 151
Table of Contents
Art & Design
39) Ultramodern Elementary
40) Communal Participation
Autos
42)

Levitation Travel

43) Autonomous Communication

Business

45) Extreme Retail

46) Crowdsourced Reward

47) Instant Gratification Retail

48) Hyper-Targeted Vending

49) Branded Customization

50) Service Co-Branding

51) Shoppable Video

52) Recognition Purchasing

53) Retail Community

54) Matchmaking Adulthood

Eco

56) Upcycled Play

57) Resource Sharing

58) Assisted Conservation

59) Upcycled Eating

Fashion

61) Modern Machismo

62) Kidcore Obsession

Life-Stages

64) Generation Celebration

65) Simulated Learning

66) STEMinine Play

67) Wearable Play

68) Therapeutic Play

69) Humorizing Parenthood

Lifestyle

71) Superfood Efficiency

72) Accessible Culinary

73) Automated Emotion

74) Culinary Adventure

75) Affordable Superfluous

76) Feminized Wearable

77) Quick Serve Gourmet

78) Viral Oddity

79) Wellness Vending

80) Experiential Flavoring

81) Inedible Energy

82) Aesthetic Alternative

83) Connected Meal Time

84) Adhesive Tech

85) Customized Wellness

86) Curated Dining

87) Specialized Sustenance

Слайд 152
Table of Contents
88) Corporate Consumption
89) Youthful Sustenance
90) TransParentcy
Marketing
92)

Functional Appvertisement

93) Comical Culturalism

94) Equality Marketing

95) Co-Branded Festival

96) In-Store Projected

97) Bodily Esteem

98) Branded Milestone

99) Animated Interface

100) Emoji Branding

101) Dadvertising

102) Branded Cognition

103) Atmospheric Marketing

104) Momentary Marketing

105) Connected Vanity

106) Streamlined Feedback

107) Marketing Benevolence

108) Socialized Reward

109) Hyper-Informed Targeting

110) Upscaling Motherhood

111) Experiential Sampling

112) Climate-Customized Advertising

Pop Culture

114) Anarchist Entertainment

115) Self-Created Subscription

116) Socialized Politician

117) Newsworthy Viral

118) Pop Culture Gaming

119) Crowdsourced Celebrity

120) Socialized Casting

121) Customized Cord-Cutting

Social Good

123) Gender Transparency

Social Media

125) Influencer Identity

Tech

127) Reactive Fashion

128) Connected Packaging

129) Connected Ambiance

130) Reminder Tech

131) Automated Creation

132) Employment Matchmaking

133) Streamlined Enterprise

134) Branded Challenge

135) Multi-Sensory Therapy

136) Hyper-Specific Stream

137) Connected Prep

Слайд 153
Table of Contents
138) Peer-to-Peer Luxury
139) Social Good Gaming
140)

Virtual Training

141) Gamer Prestige

142) Incentivized Gaming

143) Digitized Queue

144) Appified Entrepreneur

145) Communal Delivery

146) Appified Lifestyle

147) Spectator Gaming

World

149) Active Voyage

150) Targeted Accommodation

Trend report. Instant gratification retail презентация

Содержание

Слайд 12016 Trend ReportDec 22, 2015 - Copyright © Trend Hunter Inc. This

Слайд 12The Top 25Copyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 13Bodily EsteemConsumers challenge the mainstream by openly celebrating body diversityImplications -

Слайд 14Upscaling MotherhoodBrands targeting mothers turn to all things high end for

Слайд 15Automated CreationConsumers move from curating to creating with art-encouraging resourcesImplications -

Слайд 16Connected VanityIndustrial spaces incorporate digitally optimized mirrors for user appealImplications -

Слайд 17Retail CommunityStores offer value beyond mere products by serving as community

Слайд 18In-Store ProjectedProjected displays create whimsy, interactivity and prestigeImplications - As consumers

Слайд 19Digitized QueueConsumers skip wait times by ordering ahead with innovative appsImplications

Слайд 20Experiential FlavoringMoving beyond mere taste, consumers turn to interactive flavor enhancementsImplications

Слайд 21Streamlined FeedbackBrands encourage customer feedback through user-friendly technologyImplications - Sites like

Слайд 22Recognition PurchasingBrands convert product interaction into direct sales channelsImplications - Innovative

Слайд 23Branded CognitionMultisensory experiences create emotional connections within consumersImplications - Branded multisensory

Слайд 24Reactive FashionAs fashion and technology merge, sensor-integrated apparel takes center stageImplications

Слайд 25Viral OddityNovel versions of well-known brands spark worldwide attentionImplications - Novelty

Слайд 26Crowdsourced RewardEnterprises crowdsource rewards to give back to consumersEvolving to become

Слайд 27Matchmaking AdulthoodBig and small decision making takes a page from TinderImplications

Слайд 28Branded MilestoneBrands step in to create memorable milestone experiences for consumersImplications

Слайд 29Spectator GamingApps that enable broadcasting of user screens illuminate community gamingImplications

Слайд 30Curated DiningConsumers seek out a cost-effective way to curate custom mealsImplications

Слайд 31Momentary MarketingBrands capitalize on the ephemeral nature of emerging social mediaImplications

Слайд 32Socialized RewardPoints programs are integrated into common social networks for youth

Слайд 33STEMinine PlayYoung girls get involved in science, tech, engineering & mathImplications

Слайд 34TransParentcyBrands connect with millennial parents through marketing transparencyImplications - As millennials

Слайд 35Resource SharingShare culture moves past renting and into givingImplications - The

Слайд 36Appified EntrepreneurTech-savvy consumers turn to mobile apps for business buildingImplications -

Слайд 37Peer-to-Peer LuxuryUnique apps leverage the peer-to-peer economy for typically high-end servicesImplications

Слайд 38Art & DesignCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 39Ultramodern ElementaryEducators rethink the educational space with contemporary designsImplications - Facing

Слайд 40Communal ParticipationPublic furniture is designed with interaction in mindImplications - It's

Слайд 41AutosCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 42Levitation TravelMaglev transportation becomes more pervasive as infrastructure expandsImplications - Globalization

Слайд 43Autonomous CommunicationInstead of relying on drivers, V2V technology leads the way

Слайд 44BusinessCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 45Extreme RetailSeeking to make an impact, brands turn to bizarre retail

Слайд 46Crowdsourced RewardEnterprises crowdsource rewards to give back to consumersEvolving to become

Слайд 47Instant Gratification RetailConvenient kiosks combine the best of online and in-store

Слайд 48Hyper-Targeted VendingVending machines cater to niche consumer interests for custom allureImplications

Слайд 49Branded CustomizationBrands allow consumers to personalize both packaging and productImplications -

Слайд 50Service Co-BrandingService companies team up with familiar brands to accelerate customer

Слайд 51Shoppable VideoBrands convert video content into direct sales channelsImplications - In

Слайд 52Recognition PurchasingBrands convert product interaction into direct sales channelsImplications - Innovative

Слайд 53Retail CommunityStores offer value beyond mere products by serving as community

Слайд 54Matchmaking AdulthoodBig and small decision making takes a page from TinderImplications

Слайд 55EcoCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 56Upcycled PlayA demand for economical toys sees products crafted from recycled

Слайд 57Resource SharingShare culture moves past renting and into givingImplications - The

Слайд 58Assisted ConservationConsumers consider ways to conserve water in their daily livesImplications

Слайд 59Upcycled EatingConsumers rethink what's inedible amid discussions around food scarcityImplications -

Слайд 60FashionCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 61Modern MachismoMen's aesthetics receive revamped modern updates delivering bold statementsImplications -

Слайд 62Kidcore ObsessionA childlike aesthetic is adopted in an extreme extension of

Слайд 63Life-StagesCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 64Generation CelebrationBoomers look for generation-specific forms of amusementImplications - Many aging

Слайд 65Simulated LearningTech-savvy youth gravitate towards holographic presentation modesImplications - With attention

Слайд 66STEMinine PlayYoung girls get involved in science, tech, engineering & mathImplications

Слайд 67Wearable PlayKid-targeted wearables transform playtime into an immersive experienceImplications - As

Слайд 68Therapeutic PlayToys target children's anxieties with helpful stress relief featuresImplications -

Слайд 69Humorizing ParenthoodModern media's portrayal of parenting places emphasis on satirical elementsImplications

Слайд 70LifestyleCopyright © TrendHunter.com. All Rights ReservedTrend Report

Слайд 71Superfood EfficiencyConsumers turn to conveniently formed health foods for easy consumptionImplications

Слайд 72Accessible CulinaryAs foodie culture rages on the need for gourmet increasesImplications

Слайд 73Automated EmotionIntuitive technology reveals a consumer need to improve emotional well-beingImplications

Слайд 74Culinary AdventureFoodie culture and adventurism collide in travel for the risk-taking

Слайд 75Affordable SuperfluousNonessential tech products get a budget-friendly makeoverImplications - Allowing those

Слайд 76Feminized WearableWearables are designed to target women to increase demographic reachImplications

Слайд 77Quick Serve GourmetConsumers seek more attainable forms of luxury in their

Слайд 78Viral OddityNovel versions of well-known brands spark worldwide attentionImplications - Novelty

Слайд 79Wellness VendingVending retail expands to include healthy, convenient optionsImplications - Vending

Слайд 80Experiential FlavoringMoving beyond mere taste, consumers turn to interactive flavor enhancementsImplications

Слайд 81Inedible EnergyNon-food energy items battle the caffeine backlashImplications - The rise

Слайд 82Aesthetic AlternativeSugar-free products use visual appeal to overcome pessimismImplications - Though

Слайд 83Connected Meal TimeProducts and services aim to foster a sense of

Слайд 84Adhesive TechWearable technology is reformatted for bodily useImplications - The world

Слайд 85Customized WellnessBoomers turn to personalized health tactics to aid overall well-beingImplications

Слайд 86Curated DiningConsumers seek out a cost-effective way to curate custom mealsImplications

Слайд 87Specialized SustenanceQSR brands develop ordering systems that deliver personalized menu itemsImplications

Слайд 88Corporate ConsumptionFood oriented brands launch services for professionals at the workplaceImplications

Слайд 1
2016 Trend Report
Dec 22, 2015 - Copyright © Trend Hunter Inc. This

Слайд 12
The Top 25
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 13
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
Implications -

Слайд 14
Upscaling Motherhood
Brands targeting mothers turn to all things high end for

Слайд 15
Automated Creation
Consumers move from curating to creating with art-encouraging resources
Implications -

Слайд 16
Connected Vanity
Industrial spaces incorporate digitally optimized mirrors for user appeal
Implications -

Слайд 17
Retail Community
Stores offer value beyond mere products by serving as community

Слайд 18
In-Store Projected
Projected displays create whimsy, interactivity and prestige
Implications - As consumers

Слайд 19
Digitized Queue
Consumers skip wait times by ordering ahead with innovative apps
Implications

Слайд 20
Experiential Flavoring
Moving beyond mere taste, consumers turn to interactive flavor enhancements
Implications

Слайд 21
Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
Implications - Sites like

Слайд 22
Recognition Purchasing
Brands convert product interaction into direct sales channels
Implications - Innovative

Слайд 23
Branded Cognition
Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory

Слайд 24
Reactive Fashion
As fashion and technology merge, sensor-integrated apparel takes center stage
Implications

Слайд 25
Viral Oddity
Novel versions of well-known brands spark worldwide attention
Implications - Novelty

Слайд 26
Crowdsourced Reward
Enterprises crowdsource rewards to give back to consumers
Evolving to become

Слайд 27
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
Implications

Слайд 28
Branded Milestone
Brands step in to create memorable milestone experiences for consumers
Implications

Слайд 29
Spectator Gaming
Apps that enable broadcasting of user screens illuminate community gaming
Implications

Слайд 30
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
Implications

Слайд 31
Momentary Marketing
Brands capitalize on the ephemeral nature of emerging social media
Implications

Слайд 32
Socialized Reward
Points programs are integrated into common social networks for youth

Слайд 33
STEMinine Play
Young girls get involved in science, tech, engineering & math
Implications

Слайд 34
TransParentcy
Brands connect with millennial parents through marketing transparency
Implications - As millennials

Слайд 35
Resource Sharing
Share culture moves past renting and into giving
Implications - The

Слайд 36
Appified Entrepreneur
Tech-savvy consumers turn to mobile apps for business building
Implications -

Слайд 37
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
Implications

Слайд 38
Art & Design
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 39
Ultramodern Elementary
Educators rethink the educational space with contemporary designs
Implications - Facing

Слайд 40
Communal Participation
Public furniture is designed with interaction in mind
Implications - It's

Слайд 41
Autos
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 42
Levitation Travel
Maglev transportation becomes more pervasive as infrastructure expands
Implications - Globalization

Слайд 43
Autonomous Communication
Instead of relying on drivers, V2V technology leads the way

Слайд 44
Business
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 45
Extreme Retail
Seeking to make an impact, brands turn to bizarre retail

Слайд 46
Crowdsourced Reward
Enterprises crowdsource rewards to give back to consumers
Evolving to become

Слайд 47
Instant Gratification Retail
Convenient kiosks combine the best of online and in-store

Слайд 48
Hyper-Targeted Vending
Vending machines cater to niche consumer interests for custom allure
Implications

Слайд 49
Branded Customization
Brands allow consumers to personalize both packaging and product
Implications -

Слайд 50
Service Co-Branding
Service companies team up with familiar brands to accelerate customer

Слайд 51
Shoppable Video
Brands convert video content into direct sales channels
Implications - In

Слайд 52
Recognition Purchasing
Brands convert product interaction into direct sales channels
Implications - Innovative

Слайд 53
Retail Community
Stores offer value beyond mere products by serving as community

Слайд 54
Matchmaking Adulthood
Big and small decision making takes a page from Tinder
Implications

Слайд 55
Eco
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 56
Upcycled Play
A demand for economical toys sees products crafted from recycled

Слайд 57
Resource Sharing
Share culture moves past renting and into giving
Implications - The

Слайд 58
Assisted Conservation
Consumers consider ways to conserve water in their daily lives
Implications

Слайд 59
Upcycled Eating
Consumers rethink what's inedible amid discussions around food scarcity
Implications -

Слайд 60
Fashion
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 61
Modern Machismo
Men's aesthetics receive revamped modern updates delivering bold statements
Implications -

Слайд 62
Kidcore Obsession
A childlike aesthetic is adopted in an extreme extension of

Слайд 63
Life-Stages
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 64
Generation Celebration
Boomers look for generation-specific forms of amusement
Implications - Many aging

Слайд 65
Simulated Learning
Tech-savvy youth gravitate towards holographic presentation modes
Implications - With attention

Слайд 66
STEMinine Play
Young girls get involved in science, tech, engineering & math
Implications

Слайд 67
Wearable Play
Kid-targeted wearables transform playtime into an immersive experience
Implications - As

Слайд 68
Therapeutic Play
Toys target children's anxieties with helpful stress relief features
Implications -

Слайд 69
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
Implications

Слайд 70
Lifestyle
Copyright © TrendHunter.com. All Rights Reserved
Trend Report

Слайд 71
Superfood Efficiency
Consumers turn to conveniently formed health foods for easy consumption
Implications

Слайд 72
Accessible Culinary
As foodie culture rages on the need for gourmet increases
Implications

Слайд 73
Automated Emotion
Intuitive technology reveals a consumer need to improve emotional well-being
Implications

Слайд 74
Culinary Adventure
Foodie culture and adventurism collide in travel for the risk-taking

Слайд 75
Affordable Superfluous
Nonessential tech products get a budget-friendly makeover
Implications - Allowing those

Слайд 76
Feminized Wearable
Wearables are designed to target women to increase demographic reach
Implications

Слайд 77
Quick Serve Gourmet
Consumers seek more attainable forms of luxury in their

Слайд 78
Viral Oddity
Novel versions of well-known brands spark worldwide attention
Implications - Novelty

Слайд 79
Wellness Vending
Vending retail expands to include healthy, convenient options
Implications - Vending

Слайд 80
Experiential Flavoring
Moving beyond mere taste, consumers turn to interactive flavor enhancements
Implications

Слайд 81
Inedible Energy
Non-food energy items battle the caffeine backlash
Implications - The rise

Слайд 82
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
Implications - Though

Слайд 83
Connected Meal Time
Products and services aim to foster a sense of

Слайд 84
Adhesive Tech
Wearable technology is reformatted for bodily use
Implications - The world

Слайд 85
Customized Wellness
Boomers turn to personalized health tactics to aid overall well-being
Implications

Слайд 86
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
Implications

Слайд 87
Specialized Sustenance
QSR brands develop ordering systems that deliver personalized menu items
Implications

Слайд 88
Corporate Consumption
Food oriented brands launch services for professionals at the workplace
Implications

Слайд 89
Youthful Sustenance
Food concepts include age-defying features for the health and beauty

Слайд 90
TransParentcy
Brands connect with millennial parents through marketing transparency
Implications - As millennials