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Transforming Your Newsletter Content for Social Media презентация
Содержание
- 1. Transforming Your Newsletter Content for Social Media
- 2. 20 years communications experience 6 years social
- 3. Telling your story across channels
- 4. Creating content isn’t enough for people to
- 5. 1 newsletter article = 5 social media posts
- 6. Rotary Facebook post
- 7. Photo gallery from www.rotary.org
- 8. From @rotary
- 9. Set to automatic
- 10. In WordPress
- 11. Help your readers reuse your content
- 12. 80 percent of your content should be
- 13. Making the most of images
- 14. Ellissa Nolan, marketing and digital
- 15. Balancing act Local & global communities Humanitarian fundraisers Who we are Who we help
- 16. Creative + digital + storytelling process
- 17. What is the event for? Who will
- 18. Anything out of focus Any photograph of
- 19. Up close – happy to have photo
- 20. ADD + SEARCH FOR: Rotary Members Community
- 21. Membership development Fast sharing & communicating +
- 22. Images are a window pane to our
- 23. Getting results with Infographics – Create some
- 24. Making your social channels beautiful
- 25. What does a beneficiary look like –
- 26. Be funky – with Facebook Cover images – mix members + beneficiaries + community
- 27. You don’t need Photoshop to be a
- 28. TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS Questions?
20 years communications experience 6 years social media experience Manages facebook.com/rotary, @rotary, LinkedIN Antoinette Tuscano
Communications senior supervisor at Rotary
Слайд 220 years communications experience
6 years social media experience
Manages facebook.com/rotary, @rotary, LinkedIN
Antoinette
Tuscano
Communications senior supervisor at Rotary
Слайд 4Creating content isn’t enough for people to find it.
Saves time.
It lowers costs of content creation and increases efficiency.
Benefits of using newsletter content
Слайд 1280 percent of your content should be relevant content for your
readers.
Your readers are an audience of potential members or those who are interested in your club’s activities.
Your readers are an audience of potential members or those who are interested in your club’s activities.
Who matters? Your readers.
Слайд 14
Ellissa Nolan, marketing and digital manager for Rotary Down Under
20 years
experience working in media, arts, entertainment, advertising and education industries across national and global contexts.
Слайд 17What is the event for?
Who will be attending (Official dignitaries, community
and sponsors)
Who is taking photographs?
Why are you taking photographs?
Internal distribution
E-Newsletter (internal/external) ✔
Website ✔
Social Media ✔
Can you source better photos of the beneficiaries?
Who is taking photographs?
Why are you taking photographs?
Internal distribution
E-Newsletter (internal/external) ✔
Website ✔
Social Media ✔
Can you source better photos of the beneficiaries?
Know the reason you are taking photographs
Слайд 18Anything out of focus
Any photograph of anyone eating
The backs of people
People
not looking like they are enjoying having their photograph taken
Pictures that don’t make sense to someone not at the event
Bad backgrounds
Pictures that don’t make sense to someone not at the event
Bad backgrounds
Throw away
Слайд 20ADD + SEARCH FOR:
Rotary Members
Community members
Local politicians
Local businesses
Other community organisation pages
Other
Rotary clubs and members
Growing your online networks – how to reach beyond your own members
Слайд 21Membership development
Fast sharing & communicating +
Fundraising in times of crisis
Growing online
communities is important
Слайд 23Getting results with Infographics – Create some / Share some
Highly shareable
content
Information + graphic
Information + graphic
Слайд 25What does a beneficiary look like – Wrapped with Love
Hashtags –
why use them?
To be visible for people searching by topics
#wrappedwithlove
#knitting
#socialgood
#rotary
To be visible for people searching by topics
#wrappedwithlove
#knitting
#socialgood
#rotary
Слайд 27You don’t need Photoshop to be a professional! www.befunky.com
Free
Drag and drop
images
Crop and Edit
Design layout templates
Easy export
Upload to e-newsletters, website and social media
Crop and Edit
Design layout templates
Easy export
Upload to e-newsletters, website and social media
