Transforming Your Newsletter Content for Social Media
Презентация на тему Transforming Your Newsletter Content for Social Media, предмет презентации: Маркетинг. Этот материал содержит 28 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!
20 years communications experience
6 years social media experience
Manages facebook.com/rotary, @rotary, LinkedIN
Communications senior supervisor at Rotary
Creating content isn’t enough for people to find it.
Saves time. It lowers costs of content creation and increases efficiency.
Benefits of using newsletter content
80 percent of your content should be relevant content for your readers.
Your readers are an audience of potential members or those who are interested in your club’s activities.
Who matters? Your readers.
Ellissa Nolan, marketing and digital manager for Rotary Down Under
20 years experience working in media, arts, entertainment, advertising and education industries across national and global contexts.
Local & global communities
Who we are
Who we help
What is the event for?
Who will be attending (Official dignitaries, community and sponsors)
Who is taking photographs?
Why are you taking photographs?
E-Newsletter (internal/external) ✔
Social Media ✔
Can you source better photos of the beneficiaries?
Know the reason you are taking photographs
Anything out of focus
Any photograph of anyone eating
The backs of people
People not looking like they are enjoying having their photograph taken
Pictures that don’t make sense to someone not at the event
Up close – happy to have photo – know they are being photographed – nice background
ADD + SEARCH FOR:
Other community organisation pages
Other Rotary clubs and members
Growing your online networks – how to reach beyond your own members
Fast sharing & communicating +
Fundraising in times of crisis
Growing online communities is important
Images are a window pane to our world – our communities – our travels – our partners
Getting results with Infographics – Create some / Share some
Highly shareable content
Information + graphic
What does a beneficiary look like – Wrapped with Love
Hashtags – why use them?
To be visible for people searching by topics
Be funky – with Facebook Cover images – mix members + beneficiaries + community
You don’t need Photoshop to be a professional! www.befunky.com
Drag and drop images
Crop and Edit
Design layout templates
Upload to e-newsletters, website and social media