- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
throwingshit against the wall & analysing what sticks… презентация
Содержание
- 1. throwingshit against the wall & analysing what sticks…
- 2. that has negative connotations @hannah_bo_banna
- 3. @hannah_bo_banna
- 4. I beg to differ @hannah_bo_banna
- 5. present an idea & test the reaction @hannah_bo_banna
- 6. is the only way to succeed @hannah_bo_banna
- 7. but I’m jumping ahead… @hannah_bo_banna
- 8. hannah.smith@distilled.net @hannah_bo_banna Caffeine Addict Moz Associate Writes
- 9. what I’m covering @hannah_bo_banna
- 11. here are some things I’ve made @hannah_bo_banna
- 13. http://www.simplybusiness.co.uk/microsites/googleplus-for-small-businesses/ @hannah_bo_banna
- 14. @hannah_bo_banna http://www.twolittlefleas.co.uk/happiness-generator/
- 15. http://www.twolittlefleas.co.uk/happiness-generator/ @hannah_bo_banna
- 16. http://www.thetrainline.com/tools/festival-finder/ @hannah_bo_banna
- 17. I endeavour to create content that… @hannah_bo_banna
- 18. will blow people’s minds
- 19. for a precious heartbeat or two…
- 20. create things that are useful
- 21. things that will blow their minds
- 22. things that will blow their minds
- 23. create things people will love
- 25. that sounds hard @hannah_bo_banna
- 26. do you really need to do that? @hannah_bo_banna
- 27. yes I think you do @hannah_bo_banna
- 29. content marketing is not new @hannah_bo_banna
- 30. but how we consume content online @hannah_bo_banna
- 31. has & will continue to change @hannah_bo_banna
- 32. we surface content through filters… @hannah_bo_banna
- 35. do you actually see updates from the companies you follow? @hannah_bo_banna
- 36. “A squirrel dying in front of your
- 37. facebook protects us from unwanted content @hannah_bo_banna
- 38. & so does our technology @hannah_bo_banna
- 40. With four months of steady decline, it’s
- 42. permission may no longer be enough… @hannah_bo_banna
- 44. to bypass the filters
- 45. people need to love your marketing
- 47. today I bring you @hannah_bo_banna
- 48. the stumbling blocks,
- 49. & gut-wrenching anguish @hannah_bo_banna
- 50. that I’ve encountered when creating content @hannah_bo_banna
- 51. & tips for how to
- 52. stumbling blocks @hannah_bo_banna
- 53. can’t we just create something
- 54. me: the sort of content that drives conversion? @hannah_bo_banna
- 55. yeah, do that &
- 56. me: you want me to get you free advertising? @hannah_bo_banna
- 57. yeah! ~ The Client @hannah_bo_banna
- 58. content should be goal-driven @hannah_bo_banna
- 59. what you create depends on what you want to achieve @hannah_bo_banna
- 60. advertising isn’t
- 61. content to ‘persuade’
- 62. @hannah_bo_banna
- 63. @hannah_bo_banna
- 64. sometimes it works @hannah_bo_banna
- 65. sometimes it just ‘appears’ to @hannah_bo_banna
- 66. @hannah_bo_banna
- 67. yay! @hannah_bo_banna
- 68. but people see through this… @hannah_bo_banna
- 69. Time to start buying food
- 70. you’re getting coverage… @hannah_bo_banna
- 71. it’s even hitting your target audience @hannah_bo_banna
- 72. but @hannah_bo_banna
- 73. self-serving messaging can
- 74. people need to love your marketing
- 75. pitfalls @hannah_bo_banna
- 76. limited creative scope @hannah_bo_banna
- 77. that’s off-brand ~ The Client @hannah_bo_banna
- 78. sometimes this is true… @hannah_bo_banna
- 79. but @hannah_bo_banna
- 80. your brand is not
- 81. your brand is how
- 82. it’s about your values @hannah_bo_banna
- 83. your content must not
- 84. but @hannah_bo_banna
- 85. don’t limit your content @hannah_bo_banna
- 86. don’t limit yourself @hannah_bo_banna
- 87. your content doesn’t
- 89. sell soft drinks @hannah_bo_banna
- 90. but their content is about extreme sports @hannah_bo_banna
- 91. @hannah_bo_banna
- 92. because that’s what
- 93. it’s our job to
- 94. & think about their audience instead @hannah_bo_banna
- 95. http://www.concerthotels.com/ipod-visualized-as-vinyl @hannah_bo_banna
- 96. http://www.simplybusiness.co.uk/microsites/googleplus-for-small-businesses/ @hannah_bo_banna
- 97. @hannah_bo_banna http://www.twolittlefleas.co.uk/happiness-generator/
- 98. http://www.twolittlefleas.co.uk/happiness-generator/ @hannah_bo_banna
- 99. http://www.thetrainline.com/tools/festival-finder/ @hannah_bo_banna
- 100. so @hannah_bo_banna
- 101. how do you figure
- 102. what will blow people’s minds?
- 103. to succeed you’ll need to… @hannah_bo_banna
- 104. research your audience @hannah_bo_banna
- 105. surveys & focus groups @hannah_bo_banna
- 106. What problems do they have? What
- 107. research what sticks @hannah_bo_banna
- 108. study what works & try to deconstruct why @hannah_bo_banna
- 109. but don’t spend too much time on this! @hannah_bo_banna
- 110. what works for one company may not work for you @hannah_bo_banna
- 111. frame your content appropriately @hannah_bo_banna
- 112. @hannah_bo_banna http://www.cordless-phones.uk.com/blog/ligo/news/social-media-bad-phone.htm
- 113. there’s some stuff about being bad for your phone… @hannah_bo_banna
- 114. @hannah_bo_banna
- 115. but there’s also some stuff about your well-being… @hannah_bo_banna
- 116. @hannah_bo_banna
- 117. @hannah_bo_banna
- 118. but remember there are no guarantees @hannah_bo_banna
- 119. it’s incredibly hard to predict what will resonate @hannah_bo_banna
- 120. at some point, you have to @hannah_bo_banna
- 121. @hannah_bo_banna
- 122. if you don’t
- 123. throw shit against the wall, & analyse what sticks @hannah_bo_banna
- 124. sometimes… @hannah_bo_banna
- 125. you’ll fail @hannah_bo_banna
- 126. gut-wrenching anguish @hannah_bo_banna
- 127. it is the worst @hannah_bo_banna
- 128. but failure is a
- 129. how to live to fight another day @hannah_bo_banna
- 130. @hannah_bo_banna
- 131. pick your battles @hannah_bo_banna
- 132. if there’s no appetite
- 133. focus on content to persuade or convert first @hannah_bo_banna
- 134. @hannah_bo_banna
- 135. recognise the pitfalls & stumbling blocks @hannah_bo_banna
- 136. don’t just power on through @hannah_bo_banna
- 137. you risk wasting time
- 138. acknowledge & address issues @hannah_bo_banna
- 139. be prepared to start over if you have to @hannah_bo_banna
- 140. @hannah_bo_banna
- 141. make your content go further @hannah_bo_banna
- 142. make sure your content
- 143. make sure your social share buttons work @hannah_bo_banna
- 144. make your headline &
- 145. create images for social sharing @hannah_bo_banna http://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
- 146. place retargeting pixels on all of your content @hannah_bo_banna
- 147. test paid promotion @hannah_bo_banna
- 148. @hannah_bo_banna
- 149. plan to fail @hannah_bo_banna
- 150. be honest @hannah_bo_banna
- 151. talk openly about the
- 152. manage expectations @hannah_bo_banna
- 153. agree what ‘success’ looks like before you launch @hannah_bo_banna
- 154. @hannah_bo_banna
- 155. learn from failure @hannah_bo_banna
- 156. deconstruct what did and did not work @hannah_bo_banna
- 157. share your learning with everyone @hannah_bo_banna
- 158. and keep going @hannah_bo_banna
- 160. how we consume content online @hannah_bo_banna
- 161. has & will continue to change @hannah_bo_banna
- 162. permission may no longer be enough… @hannah_bo_banna
- 163. people need to love your marketing
- 164. throw more shit against the wall and analyse what sticks @hannah_bo_banna
- 165. hannah.smith@distilled.net @hannah_bo_banna Caffeine Addict Moz Associate Writes
- 166. Image Credits I don’t know what
that has negative connotations @hannah_bo_banna
Слайд 1throwing
shit against the wall
& analysing what sticks…
HANNAH SMITH
CONTENT STRATEGIST @DISTILLED
Слайд 8hannah.smith@distilled.net
@hannah_bo_banna
Caffeine Addict
Moz Associate
Writes on State of Digital, Medium & SEO Chicks
HANNAH
SMITH
Content Strategist at Distilled
Слайд 36“A squirrel dying in front of your house may be more
relevant to your interests right now than people dying in Africa.”
~ Mark Zuckerberg, Facebook
~ Mark Zuckerberg, Facebook
@hannah_bo_banna
Слайд 40With four months of steady decline, it’s apparent that tabs are
affecting opens in Gmail.
After the introduction of the tabbed inbox in May,
Gmail opens have dropped 20%
After the introduction of the tabbed inbox in May,
Gmail opens have dropped 20%
Justine Jordan, Litmus
@hannah_bo_banna
https://litmus.com/blog/48-of-emails-are-opened-on-mobile-gmail-opens-down-20-since-tabs
Слайд 44
to bypass the filters
your content must be shared
by lots
of people
- not just you
- not just you
@hannah_bo_banna
Слайд 53
can’t we just create something that shows why people should
buy our stuff?
~ The Client
@hannah_bo_banna
Слайд 106
What problems do they have?
What do they love?
What do they
hate?
What do they share?
What sites do they read?
How do they spend time online?
What about offline?
What do they share?
What sites do they read?
How do they spend time online?
What about offline?
@hannah_bo_banna
Слайд 112
@hannah_bo_banna
http://www.cordless-phones.uk.com/blog/ligo/news/social-media-bad-phone.htm
Слайд 144
make your headline &
social share copy
‘clicky’
@hannah_bo_banna
http://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
Слайд 145
create images for
social sharing
@hannah_bo_banna
http://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
Слайд 165hannah.smith@distilled.net
@hannah_bo_banna
Caffeine Addict
Moz Associate
Writes on State of Digital, Medium & SEO Chicks
HANNAH
SMITH
Content Strategist
Слайд 166Image Credits
I don’t know what I’m doing - http://www.flickr.com/photos/melinesafaryan/7278677702/
Content Marketing Matrix
- http://www.smartinsights.com/wp-content/uploads/2012/05/content-matrix.jpg
Blow their minds - http://imgur.com/r/wallpapers/rOMaqRf
Heartbeat - http://feelingfertile.wordpress.com/2012/01/27/maternal-low-heartbeat-link-to-miscarriage/
Useful - http://www.thatshouldbemine.com/cool-stuff/stone-age-swiss-army-knife/
And - http://www.kingston.ac.uk/news/article/681/12-oct-2012-and-now-for-a-graphic-design-students-creative-play-on-words/
Make everything better - http://coding.smashingmagazine.com/2009/08/23/50-useful-new-jquery-techniques/
Love - http://realtruelove.wordpress.com/2013/02/14/love/
Brave new world - http://blogs.telegraph.co.uk/news/petermullen/100158080/aldous-huxleys-brave-new-world-is-upon-us/
Filter bubbles - http://whathaveweturnedinto.wordpress.com/2012/04/01/eli-pariser-beware-online-filter-bubbles/
Gmail tabs - http://blog.sendblaster.com/2013/07/29/email-marketing-the-potential-dangers-and-benefits-of-the-new-gmail-tabs/
Email - http://www.traceymeagheronline.com/is-the-gmail-promotions-tab-killing-internet-marketing/
Launch - http://www.palantir.net/blog/its-launch-time
1 - http://www.flickr.com/photos/lwr/204714598/sizes/l/in/set-72157594159394280/
2 - http://www.flickr.com/photos/lwr/5489483429/sizes/l/in/set-72157594159392957/
3 - http://www.flickr.com/photos/lwr/94877877/sizes/l/in/set-72157594159391763/
4 - http://www.flickr.com/photos/lwr/5122443605/sizes/l/in/set-72157594159390514/
5 - http://www.flickr.com/photos/lwr/4322212584/sizes/l/in/set-72157594159389491/
Blow their minds - http://imgur.com/r/wallpapers/rOMaqRf
Heartbeat - http://feelingfertile.wordpress.com/2012/01/27/maternal-low-heartbeat-link-to-miscarriage/
Useful - http://www.thatshouldbemine.com/cool-stuff/stone-age-swiss-army-knife/
And - http://www.kingston.ac.uk/news/article/681/12-oct-2012-and-now-for-a-graphic-design-students-creative-play-on-words/
Make everything better - http://coding.smashingmagazine.com/2009/08/23/50-useful-new-jquery-techniques/
Love - http://realtruelove.wordpress.com/2013/02/14/love/
Brave new world - http://blogs.telegraph.co.uk/news/petermullen/100158080/aldous-huxleys-brave-new-world-is-upon-us/
Filter bubbles - http://whathaveweturnedinto.wordpress.com/2012/04/01/eli-pariser-beware-online-filter-bubbles/
Gmail tabs - http://blog.sendblaster.com/2013/07/29/email-marketing-the-potential-dangers-and-benefits-of-the-new-gmail-tabs/
Email - http://www.traceymeagheronline.com/is-the-gmail-promotions-tab-killing-internet-marketing/
Launch - http://www.palantir.net/blog/its-launch-time
1 - http://www.flickr.com/photos/lwr/204714598/sizes/l/in/set-72157594159394280/
2 - http://www.flickr.com/photos/lwr/5489483429/sizes/l/in/set-72157594159392957/
3 - http://www.flickr.com/photos/lwr/94877877/sizes/l/in/set-72157594159391763/
4 - http://www.flickr.com/photos/lwr/5122443605/sizes/l/in/set-72157594159390514/
5 - http://www.flickr.com/photos/lwr/4322212584/sizes/l/in/set-72157594159389491/
@hannah_bo_banna
