innovator, and creative marketer.
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Things every marketer should know how to do. презентация
Содержание
- 2. Doing marketing is different now. It’s
- 3. Microsoft Office 1 Yep. Good
- 4. SEO & Paid Search 2
- 5. Social Media 3 Marketers must
- 6. Budgeting & finance 4 Marketers
- 7. Communication Skills 5 Stop shouting
- 8. Strategic Negotiation 6 From compensation
- 9. Attribution Models 7 A marketing
- 10. 8 Every marketer should know
- 11. Marketing Automation 9 The automated
- 12. Marketing Analytics 10 Metrics, KPIs,
- 13. Photo & Media 11 A “good
- 14. Conversion Coupling 12 The bond
- 15. Send me your comments via twitter
Doing marketing is different now. It’s much more complex and technical. So I decided to put together a quick list of “skills” I think a marketer would need in order
Слайд 2
Doing marketing is different now. It’s much more complex and technical.
So I decided to put together a quick list of “skills” I think a marketer would need in order to keep up.
Enjoy!
Enjoy!
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 3
Microsoft Office
1
Yep. Good ol’ office. If you are not close to
an “advanced user” in the essentials (Word, Excel, PowerPoint), you will face some serious challenges getting stuff done.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 4
SEO & Paid Search
2
Understanding Search Engine Optimization (SEO) and Paid Search
adverting are perhaps some of the most (if not the most) critical skills a marketer in todays digital marketplace need to be well versed on. Learn how it works, learn the lingo, and start practicing.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 5
Social Media
3
Marketers must learn that social networks are not glorified RSS
feeds, but 2-way communication channels for “building relationships” with people…that could turn into customers.
People buy from people.
People buy from people.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 6
Budgeting & finance
4
Marketers should be good finance managers. All strategies and
tactics have a $$ tag attached to it and if you want to be 100% optimal, you better make sure you know how to squeeze a great ROI from your campaigns.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 7
Communication Skills
5
Stop shouting messages to the world in a one-way street.
Learn the ancient skill of “listening”. It is proven that people will be more interested in you and your company when you show a genuine interest in them.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 8
Strategic Negotiation
6
From compensation to media buying, the ability to get a
better deal carries a plethora of benefits. Know your leverage and ask for a better deal. The more you practice, the better negotiator you’ll become.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 9
Attribution Models
7
A marketing attribution model gives value to each media/impression/channel that
contributed to a sale or conversion. The purpose of having an marketing attribution model is to help quantify the influence each advertising impression had on a consumer before he/she decided to convert and inquire. Sadly, most marketers don’t use an attribution model, hence they can’t identify the true value/performance of their campaigns.
Are you using an attribution model?
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 10
8
Every marketer should know the basics of design both from a
creative and a management approach. Learn how to set the creative direction and understand the psychology behind color, layout, and message as well as how to communicate those ideas with designers using their lingo.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 11
Marketing Automation
9
The automated right (and left arms of marketers is a
Marketing Automation Solution. It can help push content to your audience based on their shown interest, content interaction, and inquiries. Some of the most popular ones are: Pardot/Salesforce, Marketo, HubSpot, and Mail Chimp.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 12
Marketing Analytics
10
Metrics, KPIs, ratios…“The proof is in the pudding” Analytic reporting
can help you turn the knobs on what’s working and what’s not. This is perhaps one of the most critical skill for a marketer to have.
(plus the dashboards are pretty cool!)
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 13Photo & Media
11
A “good eye” for taking photos and videos pays
big if your job is on the creative side of things.
12 Things every marketer should know how to do.
By Fernando Larez
Слайд 14
Conversion Coupling
12
The bond that exists between the pre-click experience and the
corresponding post-click landing experience. Conversion coupling means maintaining consistent messaging throughout your campaign. Conversion Coupling is the basis for a good UX.
12 Things every marketer should know how to do.
By Fernando Larez
Source: unbounce.com
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Diamond Co.
Buy Now
Diamond Co. 2015
Diamond Co.
Buy Now
Diamond Co.
Buy Now
Diamond Co. 2015
Diamond Co. 2015
Слайд 15
Send me your comments via twitter @mando_vzl
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Things every marketer should know how to do.
By Fernando Larez
