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The Secrets to Building a Dominant Event with Content Marketing презентация
Содержание
- 1. The Secrets to Building a Dominant Event with Content Marketing
- 2. disclaimer
- 3. Agenda What is Content Marketing? Why is
- 4. content marketing
- 5. Content Marketing Instead of communicating through
- 6. Content Marketing Institute CMI teaches marketers how
- 7. The Difference? MARKETERS PUBLISHERS
- 8. The Difference? MARKETERS PUBLISHERS
- 10. Our Marketing is Fueled by Our Attendees,
- 11. Inside the Numbers: 2011 2012 2013 2014 Attendees: 600 1000 1700 2600 Revenue: $700k $1.3m $2.3m $4.0m
- 12. Inside the Numbers: 2011 2012 2013 2014 Attendees: 600 1000 1700 2600 Revenue: $700k $1.3m $2.3m $4.0m Marketing Costs: ---- ---- $40k $89k
- 13. collaborative publishing
- 16. Advancing the Practice of Content Marketing
- 17. Advancing the Practice of
- 18. http://contentmarketinginstitute.com/blog/blog-guidelines/
- 21. 5% Acceptance
- 23. Resources Needed Blog Manager Proofreader SEO Title Manager
- 25. content sources
- 26. briancromer.com
- 27. Email Newsletter Webinars Research Feeder Events
- 28. social media
- 30. #CMWorld 2013 26,441 tweets 4,784 contributors
- 31. #CMWorld (9/1/13-8/31/14 112,316 tweets (37,356 -
- 32. #CMWorld Twitter Chats
- 34. influencer marketing
- 36. 4 : 1 : 1 Sales Content Marketing Influencer Sharing
- 40. the sharing economy
- 41. Guest Appearances are Critical Last six years
- 42. media partners
- 44. content performance
- 47. the key metric – email subscribers
- 49. Who Converts the Best?
- 50. What’s the difference between those who subscribe to my content and those that don’t?
- 51. graceland
- 53. 80% Engage in at Least Three
- 54. final thought: selling
- 59. Takeaways The marketing that drives people to
- 60. Joe Pulizzi - joe@contentinstitute.com Get
disclaimer
Слайд 3Agenda
What is Content Marketing?
Why is Content Marketing important for event marketing?
Leveraging
speakers, sponsors and partners as marketers for your event
Influencer marketing strategy
The critical importance of the subscriber
Subscribers become attendees
Influencer marketing strategy
The critical importance of the subscriber
Subscribers become attendees
Слайд 5
Content Marketing
Instead of communicating through someone else’s channel, we create and
distribute our own amazing information and build audiences.
Слайд 6Content Marketing Institute
CMI teaches marketers how to effectively own their media
channels
to attract and retain customers.
to attract and retain customers.
Слайд 10Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
WHY IS
THIS IMPORTANT FOR EVENTS?
Слайд 11Inside the Numbers:
2011 2012 2013 2014
Attendees: 600 1000 1700 2600
Revenue: $700k $1.3m $2.3m $4.0m
Слайд 12Inside the Numbers:
2011 2012 2013 2014
Attendees: 600 1000 1700 2600
Revenue: $700k $1.3m $2.3m $4.0m
Marketing Costs: ---- ---- $40k $89k
Слайд 17
Advancing the Practice of Content Marketing
People that actually do the marketing
in large enterprises
Слайд 30#CMWorld 2013
26,441 tweets
4,784 contributors (2.5x the number of attendees!)
16.4 million reach
Слайд 31#CMWorld
(9/1/13-8/31/14
112,316 tweets
(37,356 - 33.3% - of these have been from our twitter chats)
17,540
contributors
55 million reach
1.02 BILLION timeline deliveries
55 million reach
1.02 BILLION timeline deliveries
Слайд 41Guest Appearances are Critical
Last six years – over 400 different guest
posts, interviews or webinars
Слайд 59Takeaways
The marketing that drives people to your event actually has NOTHING
to do with the event itself.
To leverage speakers and sponsors in your marketing, you have to give them amazing information to share.
Event marketing is 365 days a year!
To leverage speakers and sponsors in your marketing, you have to give them amazing information to share.
Event marketing is 365 days a year!
Слайд 60Joe Pulizzi - joe@contentinstitute.com
Get a Free Chapter of
Epic Content Marketing
at http://bitly.com/epic-chapter
Thanks/Q&A
