in return"
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The Psychology of Social Media (Mozcon 2015) презентация
Содержание
- 3. "...almost like they were frustrated ... longing for something to like in return"
- 4. Social media is changing our brains
- 5. SOCIAL MEDIA BIOLOGY What makes it so addictive?
- 6. DOPAMINE
- 7. Tweeting is harder to resist than cigarettes and alcohol
- 8. OXYTOCIN
- 9. Facebook users are 43% more likely to feel people can be trusted
- 10. SOCIAL MEDIA ACTIONS The secret forces that drive us online
- 11. WHY WE POST
- 12. OF SOCIAL MEDIA COMMUNICATION OF FACE-TO-FACE COMMUNICATION 80% 40% ‘Me’-forming:
- 13. Self-presentation
- 15. We almost always use “things” as a
- 17. We can love brands as much as we love friends
- 18. Imitation vs. Aspiration
- 21. WHY WE SHARE
- 22. 68% Self-image
- 23. 78% Strengthen relationships
- 24. @courtneyseiter
- 25. 62% Social currency
- 26. @courtneyseiter @courtneyseiter
- 27. Attack the taken-for-granted
- 28. WHY WE ‘LIKE’
- 29. ‘LIKE’ SEVERAL TIMES A DAY ‘LIKE’ ONCE A DAY 29% 44% Facebook like activity:
- 30. Relationship maintenance
- 31. Reciprocity
- 32. WHY WE COMMENT
- 33. SAY FREQUENT INTERACTIONS ARE REASON WHY
- 34. Values > Conversation
- 35. Shared reality
- 36. 85% To process information
- 37. Negative reviews make us spend more?
- 38. Comments about you are a reflection of you
- 39. SOCIAL MEDIA PHENOMENON The science of selfies, emoji and nostalgia
- 40. SELFIES
- 41. Looking glass self
- 42. MORE LIKELY TO GET COMMENTS MORE
- 43. Faces guide our gaze
- 44. Faces create empathy
- 45. Selfie stations
- 46. Selfie campaigns
- 47. Humanize your brand
- 48. EMOJI
- 49. EMOJI SHARED PER DAY USE EMOJI REGULARLY 6 B 74% Emoji use:
- 50. A new brain pattern
- 51. As ? rises, slang falls
- 52. Emoji= social media power
- 56. "They don't see it as advertising. They see it as self-expression." -Evan Wray
- 57. NOSTALGIA
- 58. A universal feeling
- 59. Changes how we see money
- 60. "As soon as your content becomes an
- 61. Unearthing the past
- 62. Instagram: Idealizing a moment
- 63. @courtneyseiter
- 64. @courtneyseiter
- 66. EMOTIONAL WEIGHT The dark and bright sides of social media
- 67. SOCIAL COMPARISON
- 68. 42% of mothers have 'Pinterest stress'
- 69. 74% of girls say peers use social media to "make themselves look cooler"
- 70. "This is what we want our life to be like"
- 71. A BRIGHTER SIDE
- 72. Virtual empathy
- 73. "It's us at our best"
"...almost like they were frustrated ... longing for something to like in return"
