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The Moneyball Moment:data-driven real-time marketingChris KernsDirector of Analytics & Research, Spredfast презентация
Содержание
- 1. The Moneyball Moment:data-driven real-time marketingChris KernsDirector of Analytics & Research, Spredfast
- 2. #Trendology
- 3. #Trendology
- 4. #Trendology
- 5. #Trendology
- 6. #Trendology
- 7. Interest / Conversation
- 8. RTs: +2,402% Favs: + 1,558%
- 9. #Trendology
- 10. #Trendology
- 11. real-time marketing allows brands to draft behind trends #Trendology
- 12. Ignore the RTM hype, look at
- 13. 1) Ignore the RTM hype, look at the data #Trendology
- 14. #Trendology
- 15. #Trendology
- 16. people say: “there will never be
- 17. the data tells us: “that doesn’t matter.” OPPORTUNISTIC #Trendology
- 18. Opportunistic RTM: Performance by Brand #Trendology
- 19. #Trendology
- 20. Royal Baby #2 Announcement WATCHLIST #Trendology
- 21. Royal Performance Performance vs. Average 2014 Performance WATCHLIST #Trendology
- 22. Best Performing Content +683% +664% +221% WATCHLIST +2887% #Trendology
- 23. #Trendology
- 24. Apple’s iPhone & Apple Watch Event PLANNED #Trendology
- 25. iPhone Event RTM Performance Performance vs. Average 2014 Performance PLANNED #Trendology
- 26. +5,381% Best Performing Content PLANNED +2,563% +1,639% +685% #Trendology
- 27. Audiences Love Brands #Bending the Rules Performance vs. Average 2014 Performance #Trendology
- 28. reward risk #Trendology
- 29. 2) You still need to do the work. #Trendology
- 30. #ThoseThreeWords #Trendology
- 31. “What the Hell?” Performance vs. Average 2014 Performance #Trendology
- 32. +281% Different Levels of Performance :
- 33. Different Levels of Performance Performance vs. Average 2014 Performance #Trendology
- 34. 3) Your audience is ready for real-time. #Trendology
- 35. #Trendology
- 36. #Trendology
- 37. #Trendology
- 38. #Trendology
- 39. Soon, audiences will not only welcome brands
- 40. Ignore the RTM hype, look at
- 41. Trends Happening During this Talk: #goodthings:
- 42. thanks @chriskerns #Trendology
#Trendology
Слайд 1The Moneyball Moment:
data-driven
real-time marketing
Chris Kerns
Director of Analytics & Research, Spredfast
#Trendology
Book
Слайд 7
Interest / Conversation
Data-Driven Thinking
Real-Time Marketing
Listening
SEO
Retargeting
OPPORTUNITY
#Trendology
Слайд 12 Ignore the RTM hype, look at the data
You still
need to do the work
Your audience is ready for real-time
Your audience is ready for real-time
#Trendology
Слайд 16people say: “there will never be another blackout at the Super
Bowl.”
OPPORTUNISTIC
#Trendology
Слайд 39Soon, audiences will not only welcome brands in their social conversations, they’ll expect
brands there.
#Trendology
Слайд 40 Ignore the RTM hype, look at the data
You still
need to do the work
Your audience is ready for real-time
Your audience is ready for real-time
#Trendology
Слайд 41Trends Happening During this Talk:
#goodthings:
Starbucks, Applebees
#happyMonday:
Nissan, Dove, Alaska Airlines,
Absolut
“black friday”:
Victoria’s Secret, Nike, Walmart, Chevrolet, United, Office Depot, Bath & Body Works
“black friday”:
Victoria’s Secret, Nike, Walmart, Chevrolet, United, Office Depot, Bath & Body Works
#Trendology
