The Mental Side of Sales презентация

Who? Co-Founder Worked at

Слайд 1The Mental Side of Sales


@SaniLeino


Слайд 2Who?




Co-Founder
Worked at






Слайд 3Sales is (commercial) interaction between people.


Слайд 4 Quantity x Direction x Quality

Result

Quantity means how many sales actions are made / potential customers is being adressed.

Direction, means your the recepient of your sales actions.

3. Quality, tells how well your sales action affects to the recepient.


If this is close to zero, it doesn’t matter how well the other parts are done.

If your selling to wrong people (who are not decicion makers), the quantity and quality is indifferent.


3. If the quality of sales actions is really poor, it doesn’t matter how high the amount is.


So


Слайд 5”Sales Funnel” 101
Fill (keep many prospects)

Speed up (Sales Cycle)

Find lead’s (also)

for yourself

Keep different opportunities, of different size and faize active.

Clean up the ”no good” / old






Remember:


If you can keep on filling the ”Sales Funnel”, then you will know how well you are going to do this month, and you can start working towards the next months salary

Process of this kind creates assurity for you!


Слайд 6ctivity.
If Yoda, would teach something about sales,
He would

probably say:

”Action leads to reaction,
Reaction leads to counteraction,
Counteraction leads to interaction,
Interaction leads to conversation,
and without conversation there is
nothing and nobody to Sell”



A

”Do, or do not. There is no try.”
- Master Yoda


Слайд 7"When you judge another, you do not define them, You define

yourself.“ - Wayne Dyer

Слайд 8Trust and more meaningfull relationship are built between these steps:
© Aalto,

Rubanovitsch – Myy Enemmän, Myy Paremmin . 2007 WSOPpro s. 35









Слайд 9Otherwise…
Lähde: Painajainen perheessä – elokuva , jossa Greg Focker, jäi auttamatta

hänen lankonsa ”luottamuksen ringin” ulkopuolelle ja vaikeutti näin huomattavasti heidän välilleen luotavan luottamukseen perustuvan perhesuhteen onnistumista.



Слайд 10”Selling takes place in the talk, buiying in the pause.”
- Brian

Tracy

”What is the diffenrence between good and great sales people?”


Слайд 11Top 8 wrong mindset in Sales
Focus on Closing

”I need to achive

the goals given”

Every sale is a good one - 100% Hitrate

Sales tools, Boss, Location, Kitchen table is wrong…

After this big sale, I can lay down for a while

I’m too busy to do more results

Wait, I will put my sales cape on.

”Camoon, one day. What does it matter...”



Слайд 12Focus on these instead

Focus on starting a relationship

Define your own goals

All

customers are not as important

Stop making excuses – to yourself and to your customers

Kaizen & Lean– Continuous improvement

Time is the most valuable asset in Sales – how well are you managing it?

Be a Salesman & yourself 24/7

Exceed expectations – Build trust



Слайд 13DON’t focus on Closing!
Making a sales is a natural part of

the customer relationship
- don’t over emphesize it

Are you Closing a sale or Opening a Relationship?

Different techniques are often harmful
Customers are not stupid

”You cannot control a sale”

Be a customer for yourself – You will learn a lot!

Closing & Opening?


Слайд 14Closing a Sale vs. Opening a relationship


Слайд 15
“Many people spend more time in planning the wedding than they

do in planning the marriage”
- Zig Zeglar

Focusing on Closing


Слайд 17I

NO
”You made the money at a No,
You just collect it

at a Yes.” - Brian Tracy

“Fear is the path to the dark side. Fear leads to anger.
Anger leads to hate. Hate leads to suffering.”
- Master Yoda


Слайд 18Focus / Goals

”You had me at Hello” – attitude. - First

impression is made within 3 seconds, are you genuine or not? What is the goal? The Sale or the Relationship?


Слайд 19Don’t focus on the goals given by organization but instead Make

goals for yourself based on your situation and desires

Слайд 20
The size of the area is the amount of your customers
The

size is the time used/ effort made
to this segment

All customers are as important

Typical Model:
Time / Effort:

Are Not


Слайд 21

All Customers are

as important to us/me.

Are Not


Слайд 22All Customers are

as important

Remember the Pareto principle: 20/80 – Rule

Are Not

Note: I’m not saying, that you should treat your customers badly, you just need to categorise your customers in order to serve them even better (by you or is some other channel better?)


Слайд 23OK – is a curse word.
Exceed the expectations


Слайд 24”Olen aina tarvittaessa paikalla”
Is it a real ”Fire” or
Can someone

else help with this?

This way you will get a customer,
that is loyal to you in return.

”I’m always there for you, when necessary”


Слайд 25”Don’t focus on something you cannot control.”


Слайд 26Do the most important thing first in the morning
Aim for doing

things that absolutely need you in particular
Do and use ToDo- lists where you will prioritize your activities.


Reading tips
”4 Hour Work Week”- Tim Ferriss
”Seven Day Weekend” – Richardo Semler
”ReWork” – Jason Fried & co.






”Hourly Rate!”

= result of a failed organizing and prioritizing (not necessarily yours though.)

Being Buzy


Слайд 27

Time available
How is your ”time block ” spent?
Work
Family
Hobbies
Friends
Relatives
Other


Слайд 28Kaizen & Lean – continuous improvement
”The day you feel your at

the top,
thats the day you start falling from there”

Attitude 90 %

Acitions 9 %

Know how 1 %

”The key factors of successfull salespeople”


Слайд 29

”I will put my Sales Cape on and Tomorrow I’m going to

be a Super Salesman”

Слайд 30You are already wearing the cape!
You are a salesman 24/7, so

keep your eyes & ears open for opportunities.

NOTE:
This DOESN’T mean that you should sale something to someone all the time.
But be responsive, possibilities may occur in very notlikely time & places

Selling doesn’t happen in the office. Face to Face time with the customer matters.

I recommend to watch:
”Why Work Doesn’t happen at Work” - Jason Fried



Слайд 31

I don’t have time to Sell, because: The processes don’t work:


Слайд 33STOP bullshitting yourself & customers.
EI
NO!
Sometimes you need to make excuses to

your boss/customers
but stop cheating yourself for god’s sake!

This is one of the TOP 5 reasons Sales people don’t achieve their goals - They are not willing to do what it takes & improve their actions in order to be better on what they do.

NO your not getting too many emails – you just react to too many useless
You are NOT too busy – you just focus on not important and to too many
YES you are getting leads – If you are willing to do something also for yourself
YOU KNOW YOUR PRODUCTS – If you are using 10 min to learn them

Are you focusing on the right things??


Слайд 35”Be Yourself, that’s all that you can do” – Audioslave, -

Be Yourself.

It is important to figure out your own Strenghts & Weaknesses

Do the DISC analysis to figure out what kind of Sales personality you are
SWOT for Sales people

Although you can never ”Get to the top”, you must reward yourself occasionally.
Coffee after a cold calling session etc.

Don’t be to harsh to yourself
REMEMBER. You can’t control everything in a sale.



Слайд 36“It's a funny thing, the more I practice the

luckier I get” – Gary Player “I've failed over and over and over again in my life and that is why I succeed.” - Michael Jordan

Sani Leino

“I don't know the key to success,
but the key to failure is trying to please everybody.”

- Bill Cosby

Thanks!


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