Audience & Co-Founder, Relevance
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The Line Between Media & Brands is Blurring Fast презентация
Содержание
- 1. The Line Between Media & Brands is Blurring Fast
- 2. VP of Audience, Co-founder @chadpollitt CHAD POLLITT
- 3. The Content Explosion The Media Gap Blurred
- 4. 1 The Content Explosion
- 5. Every Minute of Every Day
- 6. - Mashable Every Minute of Every Day
- 7. - Mashable 571 websites are launched Every Minute of Every Day
- 8. - Mashable 571 websites are launched
- 9. - Mashable 571 websites are launched
- 11. 2.73 million blog posts are written and published daily The Content Promotion Manifesto Over
- 12. Many Verticals are Oversaturated with Content Already
- 13. Great Content Goes Unread Every Day
- 14. Only 13 Unique Views
- 15. 500% Mark Schaefer, The Content Code by
- 16. How Does That Make You Feel?
- 17. …Or Maybe Like This?
- 18. 2 The Media Gap
- 19. Despite smart phone proliferation, increased media accessibility, demand and consumption…
- 20. Many traditional media outlets are cutting back
- 21. This seems…
- 22. Counterintuitive This seems…
- 23. What’s filling the void?
- 24. Blogs
- 26. Blogs Social Media
- 28. Blogs Social Media New Media
- 30. Blogs Social Media New Media Brands
- 32. Blogs Social Media New Media Brands Search Engines
- 34. Blogs Social Media New Media Brands Search Engines Agencies
- 36. 3 Blurred Lines
- 37. The media are building marketing agencies
- 39. Brands are becoming the media
- 41. Agencies are becoming publishers
- 43. Search engines are buying media, too
- 45. 4 Broken Promises
- 46. Social media and search engines are breaking their promise to us…
- 47. From their inception they’ve been the main content distribution channels of the Internet
- 48. They were the gatekeepers of the content delivered and consumed online
- 49. Facebook’s organic reach is at 2% and dropping - International Business Times
- 50. With other networks following suit
- 51. Year over year search query growth is on the decline - ComScore
- 52. There are only 10 organic positions in most search engine results pages
- 53. SEO is not something you do
- 54. Search engines aren’t built to serve up tomorrow’s volume of content
- 55. What’s filling the content distribution void?
- 56. 5 The Native Revolution
- 59. It has been found that the less
- 61. You’re more likely to survive a plane
- 62. 6.7% of their content marketing budgets on
- 65. …Starting To Feel Like This, Yet?
- 66. Sponsored Content Everything a media buyer or publisher would need to know! bit.ly/guide-to-sponsored-content
- 67. Five years ago, no venture capital investors
- 68. Suddenly, the market for content just opened up. It’s dramatically changed. Sarah Lacy, PandoDaily “
- 70. Raised Over $1/2 Billion
- 71. Now You Should Feel Like This
- 72. The native landscape is beginning to take shape
- 73. …but who will win the native race?
- 74. Taboola, Outbrain & Adblade are growing
- 75. Facebook, LinkedIn, Twitter, SnapChat, Tumblr, etc. went native
- 76. AOL owns Gravity
- 77. AOL owns Gravity Yahoo owns Gemini
- 78. AOL owns Gravity Yahoo owns
- 79. Google’s native network is in private beta
- 80. Google’s native network is in private beta Its network will have content recommendations…
- 81. Google’s native network is in private
- 82. The race for native supremacy has begun…
- 83. …and publishers are in the driver’s seat
- 84. 6 The Relevance Story
- 87. Over 200 Unique Contributors
- 88. Over 200 Unique Contributors Dozens of Top Experts & Thought Leaders
- 89. Over 200 Unique Contributors Dozens
- 90. 55k Subscribers in Less than 10 Months
- 92. Did nearly $50k in sponsorship sales 1st quarter
- 93. With just two people
- 94. How’d we do it?
- 95. Influencer Marketing
- 96. Influencer Marketing Bylines
- 97. Influencer Marketing Bylines Native Advertising
- 98. Influencer Marketing Bylines Native Advertising Social Media
- 99. Influencer Marketing Bylines Native Advertising Social Media Email Marketing
- 100. Influencer
- 102. Er…Niche Focus ☺
- 103. SPECIAL OFFER Get your copy for FREE now before it hits Amazon! bit.ly/content-promotion-manifesto
- 104. ?’s
VP of Audience, Co-founder @chadpollitt CHAD
POLLITT
Слайд 3The Content Explosion
The Media Gap
Blurred Lines – Media, Brands, Agencies, Social
Search
& Social aren’t Fulfilling their Promise
The Native Revolution
The Relevance Story
The Native Revolution
The Relevance Story
AGENDA
Слайд 9
- Mashable
571 websites are launched
350,000 tweets are tweeted
48 hours of YouTube
videos are uploaded
Every Minute of Every Day
Слайд 15500%
Mark Schaefer, The Content Code
by 2020, the amount of information
on
the Internet will grow by
Слайд 59It has been found that the less an advertisement looks like
an advertisement and the more it looks like an editorial, the more readers stop, look and read
David Ogilvy, the “Father of Advertising”
“
Слайд 626.7%
of their content marketing budgets on sponsored content
The Content Promotion Manifesto
in
2013 brands spent, on average,
Слайд 66Sponsored Content
Everything a media buyer or publisher would
need to know!
bit.ly/guide-to-sponsored-content
Слайд 67Five years ago, no venture capital investors thought media was a
great business
Jonah Peretti, BuzzFeed
“
Слайд 68Suddenly, the market for content just opened up. It’s dramatically changed.
Sarah
Lacy, PandoDaily
“
Слайд 81
Google’s native network is in private beta
Its network will have content
recommendations…
…and sponsored articles on blogs
and premium publications
Слайд 100
Influencer Marketing
Bylines
Native Advertising
Social Media
Email Marketing
Networking/Speaking
Слайд 101
Influencer Marketing
Bylines
Native Advertising
Social Media
Email Marketing
Networking/Speaking
Luck!?
Слайд 103SPECIAL OFFER
Get your copy for FREE now before it hits Amazon!
bit.ly/content-promotion-manifesto
