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For Peg fitzpatrick презентация
Содержание
- 1. For Peg fitzpatrick
- 3. http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/ Social Media drives 31% of all
- 4. LinkedIn Pinterest Social media across social platforms
- 5. Demographics Tools Who to follow to learn
- 6. 31% of adults 30–49 30% of
- 8. Short form updates Publish full articles on
- 9. Sprout Social Hootsuite Buffer Tools for linkedin How to rock your LinkedIn profile!
- 10. EXPERTS Viveka von Rosen Melonie Dodaro
- 12. 87% of adults 18–29 73% of
- 14. Upload native videos Short text updates with
- 15. Likealyzer.com Sprout Social Buffer Short Stack for contests and giveaways Post Planner Tools for facebook
- 16. EXPERTS Mari Smith Andrea Vahl Jon Loomer
- 18. 34% of adults 18–29 28% of adults
- 20. Build your Pinterest presence with 10 boards
- 21. Tailwind App Buffer Canva to create images Tools for pinterest
- 22. EXPERTS Kelly Liebermann, #PinChat Jeff Sieh,
- 24. 53% of 18–29 year olds 25%
- 26. Share great photos Create a visual brand
- 27. Iconosquare Sprout Social Tags for Likes app Evernote Trello Tools for instagram
- 28. EXPERTS Sue Zimmerman Jenn Herman Hilary Rushford
- 30. 37% of adults 18–29 25% of
- 32. Share your blog posts multiple times Create
- 33. Buffer Sprout Social Social Bro Tweetdeck Tools for twitter
- 34. EXPERTS Kim Garst Rebekah Radice BOOK Twitter
- 35. PegFitzpatrick.com The Art of Social Media @PegFitzpatrick
Слайд 3http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/
Social Media drives 31% of all referral traffic to websites.
Why social
Is it worth it for my blog?
Слайд 4LinkedIn
Pinterest
Social media across social platforms
Instagram
Twitter
Facebook
Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
The big picture
Слайд 5Demographics
Tools
Who to follow to learn the platform
How to share your blog
Q & A for each section
Which social media platform is best?
One size doesn’t fit all.
Слайд 631% of adults 30–49
30% of adults 50–64
23% of adults
21% of adults over 65
linkedin demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on LinkedIn?
Слайд 8Short form updates
Publish full articles on LinkedIn Publisher
Create and share SlideShare
Join Linked In groups to network with others
Connect with other people to grow your network
What to share on linked in
Professional networking
Слайд 1287% of adults 18–29
73% of adults 30–49
63% of adults
56% of adults 65+
facebook demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Facebook?
Слайд 14Upload native videos
Short text updates with links
Create longer posts with more
Start conversations with questions
Share photos
Advertise to grow your Facebook Page
What to share on Facebook
Share entertaining content
Слайд 15Likealyzer.com
Sprout Social
Buffer
Short Stack for contests and giveaways
Post Planner
Tools for facebook
Слайд 16EXPERTS
Mari Smith
Andrea Vahl
Jon Loomer
Post Planner blog
Resources for Facebook
Stay up-to-date on Facebook
Слайд 1834% of adults 18–29
28% of adults 30–49
27% of adults 50–64
17%
pinterest demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Pinterest?
Слайд 20Build your Pinterest presence with 10 boards with 10 pins each
Add
Repin other people’s content to your boards
Join collaborative boards with other bloggers
Remain active on Pinterest, 10 – 20 pins per day
What to share on Pinterest
Create a wish list for yourself and others
Слайд 22EXPERTS
Kelly Liebermann, #PinChat
Jeff Sieh, Manly Pinterest Tips Show
Vincent Ng
Cynthia Sanchez,
Resources for Pinterest
Stay up-to-date on Pinterest
Слайд 2453% of 18–29 year olds
25% of 30–49 year olds
11%
6% of people 65+year olds
instagram demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Instagram?
Слайд 26Share great photos
Create a visual brand with coordinated content
Post 2 to
Regram other people’s photos
Use hashtags to connect with other people, 5 – 10 relevant hashtags per post
What to share on instagram
Create a visual portfolio
Слайд 28EXPERTS
Sue Zimmerman
Jenn Herman
Hilary Rushford
BOOK
Instagram Power
Resources for Instagram
Stay up-to-date on Instagram
Слайд 3037% of adults 18–29
25% of adults 30–49
12% of adults
10% of adults 65+ and over
twitter demographics
PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
Who is on Twitter?
Слайд 32Share your blog posts multiple times
Create a visual brand with coordinated
Post 8 to 10 times per day
Retweet other people’s blog posts
Use hashtags to connect with other people –one hashtag is plenty.
What to share on twitter
Short, witty conversation
Слайд 34EXPERTS
Kim Garst
Rebekah Radice
BOOK
Twitter 2.0
Resources for twitter
Stay up-to-date on Twitter
Слайд 35PegFitzpatrick.com
The Art of Social Media
@PegFitzpatrick
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