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The history of marketing: main steps презентация
Содержание
- 1. The history of marketing: main steps
- 2. TABLE OF CONTENT MAIN STEPS: MARKETING IN
- 3. MARKETING IN ANTIQUITY "THE FLOWER
- 4. MARKETING IN THE MIDDLE AGES MARKET
- 5. MARKETING IN SEVENTEENTH AND EIGHTEENTH CENTURY EUROPE
- 6. MARKETING IN THE NINETEENTH AND TWENTIETH CENTURIES
- 7. HISTORY STAGES (ERAS)
- 8. CONCLUSION "THE PURPOSE OF A MARKETING
- 9. REFERENCES Bartels, Robert (1976) “The History of Marketing Thought,” http://morethanbranding.com/2012/04/30/the-evolution-of-marketing/ https://en.wikipedia.org/wiki/History_of_marketing#Marketing_history:_an_overview
TABLE OF CONTENT MAIN STEPS: MARKETING IN ANTIQUITY MARKETING IN THE MIDDLE AGES MARKETING IN SEVENTEENTH AND EIGHTEENTH CENTURY EUROPE MARKETING IN THE NINETEENTH AND TWENTIETH CENTURIES HISTORY STAGES CONCLUSION REFERENCES
Слайд 2TABLE OF CONTENT
MAIN STEPS:
MARKETING IN ANTIQUITY
MARKETING IN THE MIDDLE AGES
MARKETING IN
SEVENTEENTH AND EIGHTEENTH CENTURY EUROPE
MARKETING IN THE NINETEENTH AND TWENTIETH CENTURIES
HISTORY STAGES
CONCLUSION
REFERENCES
MARKETING IN THE NINETEENTH AND TWENTIETH CENTURIES
HISTORY STAGES
CONCLUSION
REFERENCES
Слайд 3MARKETING IN ANTIQUITY
"THE FLOWER OF GARUM, MADE OF THE MACKEREL,
A PRODUCT OF SCAURUS, FROM THE SHOP OF SCAURUS"
SHAPE OF AMPHORA AS A LABEL
Слайд 4MARKETING IN THE MIDDLE AGES
MARKET SCENE BY PIETER AERTSEN, 1550
BRONZE PLATE
FOR PRINTING AN ADVERTISEMENT FOR THE LIU FAMILY NEEDLE SHOP AT JINAN, SONG DYNASTY CHINA.
Слайд 5MARKETING IN SEVENTEENTH AND EIGHTEENTH CENTURY EUROPE
TRADE OF BRITAIN STATED, 1707
TRADE
OF SCOTLAND WITH FRANCE, 1713
THE TRADE TO INDIA CRITICALLY AND CALMLY CONSIDERED, 1720
THE TRADE TO INDIA CRITICALLY AND CALMLY CONSIDERED, 1720
Слайд 6MARKETING IN THE NINETEENTH AND TWENTIETH CENTURIES
FORD FAMOUSLY SAID THAT CUSTOMERS
COULD OWN A CAR IN ANY COLOR
HAVEN-MASON HALL AT THE UNIVERSITY OF MICHIGAN, WHERE THE FIRST ACADEMIC COURSE IN MARKETING WAS TAUGHT
HAVEN-MASON HALL AT THE UNIVERSITY OF MICHIGAN, WHERE THE FIRST ACADEMIC COURSE IN MARKETING WAS TAUGHT
Слайд 8CONCLUSION
"THE PURPOSE OF A MARKETING IS TO CREATE A CUSTOMER. IDEALLY,
MARKETING SHOULD RESULT IN A CUSTOMER WHO IS READY TO BUY."
Слайд 9REFERENCES
Bartels, Robert (1976) “The History of Marketing Thought,”
http://morethanbranding.com/2012/04/30/the-evolution-of-marketing/
https://en.wikipedia.org/wiki/History_of_marketing#Marketing_history:_an_overview
