THE HABITS THAT LAND YOU LINKS презентация

Содержание

I have a confession…

Слайд 1THE HABITS THAT LAND YOU LINKS
Stacey Cavanagh
Tecmark
#brightonseo


Слайд 2I have a confession…


Слайд 3I still love links.


Слайд 4Despite potential heartbreak…


Слайд 6We still need links.
https://www.youtube.com/watch?v=NCY30WhI2og


Слайд 7No more cheating.


Слайд 8It’s about doing stuff that lands links


Слайд 9Producing awesome stuff


Слайд 10Doing awesome stuff


Слайд 11Being generally awesome


Слайд 12And being real.


Слайд 13None of this is new information


Слайд 14But it’s all easier said than done.


Слайд 15And harder to scale than…


Слайд 19There’s no magic formula


Слайд 20But, you can start by building good habits.


Слайд 21In 3 key areas…


Слайд 221. IDEATION


Слайд 23Content marketing demands a seemingly endless stream of good ideas.


Слайд 25We needed an efficient means of ideas generation


Слайд 26Where do you look for inspiration on efficiency?


Слайд 28Efficiency at its best.


Слайд 29Introducing Bernd Rohrbach


Слайд 30108 ideas in 30 minutes


Слайд 316-3-5 method of brainwriting
http://blogsession.co.uk/2014/03/635-method-brainwriting/


Слайд 32You need 6 people


Слайд 33A simple worksheet
goo.gl/1ZuiGN


Слайд 3430 minutes


Слайд 35Start with a Problem statement


Слайд 365 minutes. 3 ideas each


Слайд 37Pass worksheets to the left


Слайд 38Write 3 ideas inspired by the 3 you’ve been handed


Слайд 39Lather. Rinse. Repeat


Слайд 40That’s 108 ideas in 30 minutes


Слайд 41This isn’t INSTEAD of other methods


Слайд 42It’s AS WELL as…


Слайд 43Verbal brainstorming


Слайд 44Crowdsourcing ideas.


Слайд 45Solo ideation sessions


Слайд 46Differentiate between ideas generation and concept development


Слайд 47Lots of ideas may only result in a couple of concepts


Слайд 48And that’s ok!


Слайд 49NUF testing is a great way to narrow a long list

of ideas down!

http://creatingminds.org/tools/nuf_test.htm


Слайд 50Seek impartial feedback


Слайд 51Ideation Tools


Слайд 52http://realtimeboard.com


Слайд 53http://mindnode.com


Слайд 54http://coggle.it


Слайд 55http://simitator.com/generator/twitter


Слайд 56Generate “Tweets” based on your ideas and split test them here

(free)…

Слайд 57http://fivesecondtest.com


Слайд 582. ASSET GENERATION (or collation)


Слайд 59Thorough audits of existing assets


Слайд 61Do this in person


Слайд 62We got into the habit of asking our clients for images


Слайд 63Loads of Images


Слайд 64Hint: They don’t have to be phenomenal ones!


Слайд 65Image link attribution building isn’t new


Слайд 66But it is effective


Слайд 70Share images on Flickr under Creative Commons


Слайд 71And tell people how to attribute


Слайд 72SEO for Images on Flickr


Слайд 75Get into the habit of regular reclamation sessions


Слайд 76http://www.imageraider.com


Слайд 77http://www.freshwebexplorer.moz.com


Слайд 78Get really good at tactics that can be applied cross niche


Слайд 79Like creating stories from surveys


Слайд 81Content curation is a cross niche tactic


Слайд 82http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html


Слайд 83http://moz.com/google-algorithm-change


Слайд 84http://moz.com/google-algorithm-change


Слайд 85http://moz.com/google-algorithm-change


Слайд 86http://www.slideshare.net/aleydasolis/getting-content-curation-right-at-smx-smxmuenchen


Слайд 87Get into the mindset of considering offline content


Слайд 88Sometimes, linkworthy content is a chair made out of scrap car

parts.

Слайд 91User Student generated offline content…
http://www.dronsfields.com/auction/


Слайд 92Work closely with clients’ other departments to think bigger and bolder

with more benefits than “SEO”

Слайд 93Work closely with other organisations to cut costs and share benefits


Слайд 94Do something real.


Слайд 95It results in coverage


Слайд 96And coverage results in links.


Слайд 100Collaborate. Think bigger. Think offlin-er.


Слайд 1013. OUTREACH


Слайд 102Build your little black book


Слайд 103Start on day 1


Слайд 104With a contacts audit.


Слайд 105You’ll need an evolving list of journalists/bloggers/other relevant contacts


Слайд 106You’ll need excellent monitoring tools.


Слайд 107http://moz.com/tools/fresh-web-explorer


Слайд 108http://www.google.co.uk/alerts


Слайд 109http://www.pickanews.com/index.php


Слайд 110I use Buzzstream to manage this list.
http://www.buzzstream.com


Слайд 111Find more journalists and opportunities


Слайд 112http://www.journalisted.com


Слайд 113http://www.helpareporterout.com


Слайд 114http://www.muckrack.com


Слайд 115Read these (repeatedly)


Слайд 117Apply the principles in your outreach


Слайд 118Particularly pay attention to the reciprocity rule


Слайд 119http://blogsession.co.uk/2014/02/freedman-and-fraser-compliance-without-pressure/


Слайд 120I say it a lot, I know.


Слайд 121And I sound like my Nan.


Слайд 122But this guy…


Слайд 123Is doing it better than this guy


Слайд 124Pick up the phone.


Слайд 125Send handwritten letters.


Слайд 126Yes, really…


Слайд 127Response rates depend on project, audience and approach, of course


Слайд 128But allow me to share some (very unscientific) analysis…


Слайд 129NOTE: Small sample sizes – 100 emails, 40 phone calls, 20

letters sent out and this relates to just
one event centric project.

Слайд 130Step back in time. Good old fashioned communications are disruptive.


Слайд 131Thank you
stacey.cavanagh@tecmark.co.uk

GET IN TOUCH
@staceycav
https://plus.google.com/+StaceyCavanagh


Слайд 132Images
http://www.motaen.com/wallpapers/view/id/988
http://faceforwardcolumbus.com/2012/11/24/ways-to-live-the-year-of-faith-2/
http://www.hdwallpapers.in/
https://commons.wikimedia.org/wiki/File:Sand_Heart_break.JPG
http://www.recitethis.com
http://www.huffingtonpost.co.uk/2014/03/20/world-cup-defining-images_n_4998763.html
http://www.redbullstratos.com/
http://www.wallconvert.com/search/funny/
http://ecx.images-amazon.com/images/I/516eYh1jhbL.jpg
https://www.youtube.com/watch?v=3WcyFf6JPSI
Disney/Reuters
http://www.mithought.com/blog/post/2013-08-30/12-things-that-successfully-convert-a-great-idea-in-to-reality-part-2
http://www.makeameme.org
http://www.123rf.com/photo_2138302_yellow-post-it-notes-on-the-corkboard.html
http://friends.wikia.com/wiki/Category:Episode_Stills
http://itsmonk.com/mountaint-everest-nature-wallpaper/sunrise-over-mount-everest-picture-wallpaper/
http://athousandthreads.files.wordpress.com/2011/08/searching.jpg
http://www.operationworld.org/country/germ/owtext.html
http://justinsbrewreview.blogspot.co.uk/2012/09/what-is-oktoberfest.html
http://www.desktopaper.com/inspiring-clock-wallpaper/inspiring-clock-wallpaper-high-definition/
http://culturacolectiva.com/10-libros-para-10-momentos-distintos/
http://nicholasdraney.com/blog/blog/2012/01/30/boxing/
http://ondalys.fr/en/references/
http://www.telemobile.ro/download/light-bulb-c-15983.html
http://www.cnjtc.com/sophie-slim-showering-with-babywise-a-giveaway.html
https://www.flickr.com/photos/hannahdonovan/5901011862/
https://commons.wikimedia.org/wiki/File:2009-05-03_Man_talking_on_cell_phone_in_parking_lot.jpg
https://commons.wikimedia.org/wiki/File:Neworleans_phone_call.JPG
http://www.history.uncc.edu/digitalhistory/Pattersonslavesale01041834.jpg
https://commons.wikimedia.org/wiki/File:%22_12_-_ITALY_-_MOLESKINE_-_notebook_-_pocket_book_-_agenda_2012_3_black.JPG
https://commons.wikimedia.org/wiki/File:Expanding_Universe.jpg




























Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика