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The Future ofMobile SEO презентация
Содержание
- 1. The Future ofMobile SEO
- 2. Google’s Mobile-Friendly Tool Unblocking CSS & JavaScript
- 3. Optimizing UX
- 4. Google Prefers Faster Websites – Especially for
- 5. Optimizing Branded Queries for Mobile SEO Check
- 6. Deep Links are a Positive Mobile
- 7. Android Apps are Now a Universal Result
- 8. Advanced Mobile Site Development Techniques
- 9. Understanding the Advanced Architecture Lingo: Becoming a
- 10. Warnings About Deferred/Async/Lazy Loading: Google Does
- 11. Warnings About Infinite Scroll Infinite Scroll
- 12. Searching is Changing – Especially on Mobile
- 13. Google Now = Your Personal Knowledge Graph
- 14. Google Now Cards Stocks Weather Reminders
- 15. The New Ideal Result Format for Google is….
- 16. Wearables
- 17. Google Search Google Maps Google Now Google Play Mobile SEO:
- 18. Google Search Google Maps Google Now Google Play Mobile SEO:
- 19. Google As a Presentation Layer for the Internet?
- 20. Mobile Results That Have Gone Full-Screen-Google (See
- 21. Google is Preventing Blue Links from Showing
- 22. ”Google is essentially competing against us with
- 23. Getting into the Presentation Layer
- 24. Optimizing Universals for Mobile Search & Google
- 25. Optimizing Gmail For Crawling, Ranking & Google Now (With Email Schema)
- 26. Optimize Apps for Google Now Push Notifications
- 27. When All Else Fails…
- 28. PPC Ad Extensions Way More Persuasive on Mobile
- 29. Thanks!! Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com @Suzzicks
- 30. Thanks!! Cindy Krum CEO & Founder,
- 31. Google Keeps Hotel Searchers in a Google – Controlled Experience
- 32. Searching for Flights Gets You 2 Potential Kinds of Full Screen Results
- 33. See this on Android Phones (Results
- 34. Full Page Location Results & Map + Image Results
- 35. Google+ For Business = Google Local
- 36. Wikipedia + Image Results + Knowledge Graph
- 37. Medical Questions About Conditions & Drugs Take The Full Page
- 38. Deeper Integration with Entertainment: TV Show Info Boxes, Reminders & Inline Video
- 39. Restaurants & ‘Menu’ Searches
- 40. Google is Trying to Answer the Most Important Questions In-Line Too
Google’s Mobile-Friendly Tool Unblocking CSS & JavaScript Getting the ‘Mobile-Friendly’ Designation in Mobile SERPS
Слайд 2Google’s Mobile-Friendly Tool
Unblocking CSS & JavaScript
Getting the ‘Mobile-Friendly’ Designation in Mobile
SERPS
Слайд 4Google Prefers Faster Websites – Especially for Mobile: (Currently Testing a New
‘Slow Tag’ in Mobile the SERP)
Слайд 5Optimizing Branded Queries for Mobile SEO
Check Branded and [Brand+Location] Results
Links
Sub-links
Sub-sub Links
Слайд 6
Deep Links are a Positive Mobile Web Ranking Signal & Drive
Traffic
(Deep Links Look Just Like Other Links)
Add App Deep Links 1:1 for Web Mobile SEO Boost in Rankings
Слайд 7Android Apps are Now a Universal Result
(Mobile App Pack)
Descriptive App Names
Help
Exact Match is Even Better
Exact Match Keywords in the App Description May Also Help
Exact Match is Even Better
Exact Match Keywords in the App Description May Also Help
Слайд 9Understanding the Advanced Architecture Lingo:
Becoming a Common Solution for Big Database
Driven Websites Going Responsive
Слайд 10Warnings About Deferred/Async/Lazy Loading:
Google Does not Crawl Links that are Lazy-Loaded
& Probably Devalues Text that is Lazy Loaded
Google Does Not Click Links to Get Content – Need JavaScript OnLoad Event
Google About to Retire their AJAX Development Guidelines
Google Does Not Click Links to Get Content – Need JavaScript OnLoad Event
Google About to Retire their AJAX Development Guidelines
Слайд 11Warnings About Infinite Scroll
Infinite Scroll Still Should break down to Pagination
with Rel=“Next” Rel=“Prev”
End Pagination with the Last Piece of Content (No un-ending Pagination with Repeating Content)
Paginated Pages Should be Included in Sitemaps
End Pagination with the Last Piece of Content (No un-ending Pagination with Repeating Content)
Paginated Pages Should be Included in Sitemaps
Слайд 13Google Now = Your Personal Knowledge Graph
Adding Your Personal Information to
their Big Data Mix = More Processing
Increasing Amount of Info to Crawl & Index
Feeds & Schema More Efficient than Crawling
Increasing Amount of Info to Crawl & Index
Feeds & Schema More Efficient than Crawling
Слайд 14
Google Now Cards
Stocks
Weather
Reminders
Sports
TV Shows
Traffic & Flights
Boarding Pass
Shipping Info
Public Transit Info
Friends Birthdays
Public
Alerts
Hotel & Restaurant
Hotel & Restaurant
Слайд 20Mobile Results That Have Gone Full-Screen-Google (See All the Examples in the
Appendix of this Deck!)
Knowledge Graph
Definitions & Concepts
Videos – Play from SERP
Location/Business Cards
Restaurants & Menus
Map Queries
Weather
Hotel Booking Search
Flight Booking Search
Flight Number Search
TV Info Cards
(With Season/Episode)
Music Info Cards
(Tour Dates & Songs/Albums)
Song Lyrics
Food Nutrition Info
Health Condition & Drugs
Car Insurance Search
How to Boil an Egg
(MarthaStewart.com)
So Ranking
Is Not The Goal
#1
Слайд 21Google is Preventing Blue Links from Showing Above the Fold on
Mobile
In the US, Only 3% of Searches Return Simple List of Blue Links (Dr. Pete)
Info Card/Answer Boxes/Knowledge Graph Results & Other Cards are More Likely to Get Included & Likely to Float to the Top
Lots of Google’s Results are Monetized Feeds & Schema
Слайд 22”Google is essentially competing against us with our own information, and
I think that’s a turning point in the relationship between Google and webmasters.”
-Dr. Peet
http://www.slideshare.net/SearchMarketingExpo/dr-petes-guide-to-the-changing-google-serps
Слайд 24Optimizing Universals for Mobile Search & Google Now:
Optimize Apps, Images &
Videos for Premium Placement at the Top of Mobile
Optimize Google+ for Business: Local Cards & Local Schema/Reviews for Map Results, Local Images
Deep Link with Apps & Leverage the Google Now API & Google Now Web & Email Schema, Especially with Event/Ticket/Product Schema in Web & Email
Optimize Google+ for Business: Local Cards & Local Schema/Reviews for Map Results, Local Images
Deep Link with Apps & Leverage the Google Now API & Google Now Web & Email Schema, Especially with Event/Ticket/Product Schema in Web & Email
Слайд 30Thanks!!
Cindy Krum
CEO & Founder, MobileMoxie
cindy@mobilemoxie.com
@Suzzicks
APPENDIX
Examples of
Full-Page-Google Mobile Results
Слайд 35Google+ For Business = Google Local for Mobile Location Cards in
Search Results Save Favorites Directly to Google Maps
