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Blogging for Business презентация
Содержание
- 1. Blogging for Business
- 2. businessbluebird.com
- 3. businessbluebird.com
- 4. businessbluebird.com Blogs are like Puppies
- 5. businessbluebird.com Easy to get Cute Fun Something to talk about
- 6. businessbluebird.com A lot of work Need Time Need attention
- 7. businessbluebird.com
- 8. Should We Blog? businessbluebird.com My Customers don’t
- 9. Blogging Benefits businessbluebird.com
- 10. Blogging Benefits businessbluebird.com Establish Trust Provide content
- 11. What to write about? What you know
- 12. Blogging Benefits businessbluebird.com
- 13. Search Engine Optimization Readers First Honour your
- 14. Search Engine Optimization Algorithms change Beware of
- 15. Google Results – robots and people businessbluebird.com
- 16. Where does your blog live? businessbluebird.com
- 17. Blogging Benefits businessbluebird.com Website Traffic Keywords 1post = 1url = authority = ranking Quality Traffic
- 18. Blogging Benefits businessbluebird.com
- 19. Blogging Benefits businessbluebird.com Leads Convert visitors to customers Calls to action
- 20. Blogging Benefits businessbluebird.com
- 21. Blogging Benefits businessbluebird.com Long term content Answer Questions Reference library Keeps on giving
- 22. businessbluebird.com Align your content with your business
- 23. Blogging Benefits businessbluebird.com
- 24. Blogging Benefits businessbluebird.com Explain Display a multifaceted business Introduce new products Show and tell
- 25. Make it interesting! businessbluebird.com Scannable Embed Shareable
- 26. 5 Awesomely Easy Ways to Make More People Read Your Blog businessbluebird.com
- 27. Blogging Benefits businessbluebird.com
- 28. Blogging Benefits businessbluebird.com Listen and learn Ask questions Learn from your audience Market research
- 29. businessbluebird.com Build a website around your blog
- 30. businessbluebird.com
- 31. 100% Control! Own vs rent Access to
- 32. businessbluebird.com
- 33. BlueBird Business Consulting businessbluebird.com Services around Websites
- 34. Questions businessbluebird.com
businessbluebird.com
Слайд 8Should We Blog?
businessbluebird.com
My Customers don’t read blogs
I don’t have time
I don’t
know what to write about
What about SPAM?
Слайд 10Blogging Benefits
businessbluebird.com
Establish Trust
Provide content your audience wants and needs
Show your knowledge
Authority
Public
Relations
Build Relationships
Build Relationships
Слайд 11What to write about?
What you know and they don’t
What you have
access to and they don’t
Original is not required (but stealing is wrong)
Original is not required (but stealing is wrong)
Background information
Case studies
Industry trends
Answer Questions
Watch others in your niche
News
Backstage stories
…..
businessbluebird.com
Слайд 13Search Engine Optimization
Readers First
Honour your content by optimizing to be found
Content
Consistent
Fresh
Relevant
businessbluebird.com
Слайд 14Search Engine Optimization
Algorithms change
Beware of Black Hat SEO
Use PPC wisely
Quality content!
businessbluebird.com
Слайд 17Blogging Benefits
businessbluebird.com
Website Traffic
Keywords
1post = 1url = authority = ranking
Quality Traffic
Слайд 21Blogging Benefits
businessbluebird.com
Long term content
Answer Questions
Reference library
Keeps on giving
Слайд 24Blogging Benefits
businessbluebird.com
Explain
Display a multifaceted business
Introduce new products
Show and tell
Слайд 28Blogging Benefits
businessbluebird.com
Listen and learn
Ask questions
Learn from your audience
Market research
Слайд 29businessbluebird.com
Build a website around your blog
100% control
Easy to update
Responsive design
Make sure
Слайд 31100% Control!
Own vs rent
Access to 100% of the pages
Logins for
Website
Hosting
C-Panel
FTP
URL
businessbluebird.com
Слайд 33BlueBird Business Consulting
businessbluebird.com
Services around Websites
Fix my WordPress
Learn WordPress
Content creation
New Websites
