- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
THE FUTURE OF A BRAND презентация
Содержание
- 1. THE FUTURE OF A BRAND
- 2. WHAT MAKES A BRAND?
- 3. Things have changed.
- 4. Things have changed.
- 5. What makes a brand today?
- 7. “Driven by ever more demanding customers, pushed
- 8. Top brands of today.
- 9. Top brands of today: Nike.
- 10. Top brands of today: Google.
- 11. So how do they do it?
- 12. It’s time to rethink the responsibility of a brand.
- 13. Present a value exchange beyond the product.
- 18. Create intelligent connections.
- 24. “Marketers will start contextualizing their data,
- 25. Are agile.
- 29. “Simplify, grow, everyday.”
- 30. Empowers consumers & build a brand with them.
- 31. It’s all about “permission marketing.” Which
- 37. Understands loyalty & reciprocity.
- 38. Choice is changing. “The two
- 43. “Starbucks was founded around the experience
- 44. “the coffee was incidental.”
- 45. The biggest brands of tomorrow get this.
- 46. And they are set up to succeed.
- 47. Is your brand set up to stand out?
- 48. It’s not what you promise, it’s what you deliver.
- 49. #SIC2014 #makelove THANK YOU! QUESTIONS? Joanna Lord VP of Marketing @joannalord
WHAT MAKES A BRAND?
Слайд 7“Driven by ever more demanding customers, pushed by emerging market competitors,
and inspired by companies like Apple, many businesses are re-discovering the power of creativity and design, increasing investment in innovation, and trying to better understand how brands drive their business.”
Millward & Brown
Millward & Brown
Слайд 24
“Marketers will start contextualizing their data, drawing even richer insights, and
using those insights to create not just more relevant, personalized campaigns, but experiences. In short, 2014 will be the year that marketers begin to turn big data into smart data.”
- Melissa Parrish, Forrester
- Melissa Parrish, Forrester
Слайд 31
It’s all about “permission marketing.” Which is shorthand for understanding the
boundaries for brands in a world where customers are in control. We believe the next step along this curve will be the notion of digital permission: the granting of rights by customers within the digital world.”
- Seth Godin
- Seth Godin
Слайд 38
Choice is changing.
“The two key drivers of brand value are choice
(role of brand) and loyalty (brand strength). Both are significantly affected by the post-digital world. Purchase decisions are becoming more fluid, better informed, and dynamic. There is always someone a “step ahead” of you, and easy access to other user experiences and long-term opinions affects the assumptions of loyalty. Both of these trends provide significant opportunities for marketers, and brand experience hold the key to maximizing the opportunities.
Harvard Business Review
Harvard Business Review
Слайд 43
“Starbucks was founded around the experience and the environment of their
stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted with any pressure to buy. The coffee was incidental.”
- Simon Sinek
- Simon Sinek
