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REI Satisfied customers is not the end! презентация
Содержание
- 1. REI Satisfied customers is not the end!
- 2. REI Overview Survey Membership Mobile Connection
- 3. Recreational Equipment, Inc., is an American retail
- 4. REI Founded in 1938; selling gear, sporting goods
- 5. REI Financial Performance 2015 sales of $1.80
- 6. Best companies to work for: #8* * Source : Forbes 2012
- 7. REI Overview Survey Membership Mobile Connection
- 8. Focus on the customer Retail price
- 9. Customer Sampling Bay Area, California Age group
- 11. Top 5 attributes of Happy Customer
- 12. REI Overview Survey Membership Mobile Connection
- 14. REI Overview Survey Membership Mobile Connection
- 15. REI Mobile App (iOS)
- 16. REI Overview Survey Membership Mobile Connection
- 17. Connecting the dots…
- 18. The company is known in America, Europe
- 19. Thank You for your attention
REI Overview Survey Membership Mobile Connection
Слайд 3Recreational Equipment, Inc., is an American retail and outdoor recreation services
company. REI sells sporting goods, camping gear, travel equipment, and clothing.
Слайд 4REI
Founded in 1938;
selling gear, sporting goods and clothes;
125 retail stores in 31
states;
Online shop;
11,000+ employees
Online shop;
11,000+ employees
Слайд 5REI Financial Performance
2015 sales of $1.80 billion
Operating income was $116 million
Net
income was $30 million
842,000 new members in 2015
REI Visa card holders will receive $37 million in rebates
$21 / customer / year
842,000 new members in 2015
REI Visa card holders will receive $37 million in rebates
$21 / customer / year
Слайд 8Focus on the customer
Retail price is optimal for buyers
Focus
on quality and service
High product knowledge
High level of trust with customers
Convenient process of shopping
High product knowledge
High level of trust with customers
Convenient process of shopping
Слайд 9Customer Sampling
Bay Area, California
Age group : 20-45 years
Exposed to high-technology
Total of
76 respondents
Слайд 18The company is known in America, Europe and Asia. Kazakhstan is the
development prospect for REI.
