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The 4 “P”s of Marketing Product, Price, Place, and Promotion презентация
Содержание
Product There are many things to consider when choosing a product to sell: What do people want? What services should be included with the sale of a product?
Слайд 2Product
There are many things to consider when choosing a product to
sell:
What do people want?
What services should be included with the sale of a product?
What do people want?
What services should be included with the sale of a product?
Слайд 3Price
The price is what the customer must give up to receive
the product. It often is necessary to try different prices periodically to see which prices provide the best financial returns.
Слайд 4Place
(also known as distribution)
It is important to make sure that there
is enough of a product on hand to sell.
Fro instance, if there is a sale, then enough of a product should be available so that customers can be satisfied.
Fro instance, if there is a sale, then enough of a product should be available so that customers can be satisfied.
Слайд 5Promotion
(Customer Awareness)
Promotion involves all that goes into making consumers aware of
your product and its desirable features, including:
Advertising.
Personal selling.
Sales promotion.
Advertising.
Personal selling.
Sales promotion.
