Презентация на тему SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz

Содержание

What we’ll cover today Overview Brands Tech Speakers Resources
Слайды и текст этой презентации

Слайд 1SXSW 2014: Startups, Bow to Your Marketer Overlords David

Berkowitz CMO, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com about.me/dberkowitz

SXSW 2014:
 Startups, Bow to 
 Your Marketer Overlords
 
 David Berkowitz

Слайд 2What we’ll cover today
Overview
Brands
Tech
Speakers
Resources

What we’ll cover today Overview Brands Tech Speakers Resources

Слайд 3Who am I? You can judge a

man by his #selfies

Who am I? You can judge a man by his #selfies

Слайд 4Meet The Man
“The closest I came to

meeting The Man at SXSW this year

is David Berkowitz, the chief marketing officer of digital agency MRY.”
- Casey Newton, The Verge

Meet The Man “The closest I came to meeting The Man at

Слайд 5The most ironic SXSW ever! 3 key

themes
Irony 1: Sharing privacy
Everyone’s sharing public updates

about the speakers and apps that are trying to protect our privacy
Irony 2: Branded technologists
In a striking inversion, the most successful technologies at SXSW were launched by brands
Irony 3: FOMOgraphy
The focus is often less about what you do there than how jealous you make the people who aren’t there

The most ironic SXSW ever! 3 key themes Irony 1: Sharing privacy

Слайд 6Reach of SXSW chat: 2.45 billion

Reach of SXSW chat: 2.45 billion

Слайд 7Truth
If you can't get business done at

SXSW, you're not doing it right. –

Peter Kim
Truth If you can't get business done at SXSW, you're not doing

Слайд 8Brands #pwn Austin

Brands #pwn Austin

Слайд 9It’s a show about marketing, not tech

It’s a show about marketing, not tech

Слайд 10Brands are the new startups
“Once upon a

time, long, long ago, SXSW was the

place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.” - Steve Hall, Adrants
Brands are the new startups “Once upon a time, long, long ago,

Слайд 11Want to meet brands? They’re on stage

everywhere

Want to meet brands? They’re on stage everywhere

Слайд 12Want to #win #sxsw? Combine #food &

#tech

Want to #win #sxsw? Combine #food & #tech

Слайд 13Kind Bar gave a lift to Enterprise

renters

Kind Bar gave a lift to Enterprise renters

Слайд 14CBS made it rain for Under the

Dome

CBS made it rain for Under the Dome

Слайд 15Pennzoil brings Mario Kart to life

Pennzoil brings Mario Kart to life

Слайд 16Of course, some marketers ran out of

ideas this year

Of course, some marketers ran out of ideas this year

Слайд 17Words to live by
What is effective
is invisible
to

the eyes
From Effie Worldwide Blog, The Hidden

Effectiveness of SXSW
Words to live by What is effective is invisible to the eyes

Слайд 18And then there was this little ol’

brand known as MRY (ahem)…

And then there was this little ol’ brand known as MRY (ahem)…

Слайд 21We unleashed a 3D printed Rev Run

army

We unleashed a 3D printed Rev Run army

Слайд 22People loved their little Revs

People loved their little Revs

Слайд 23A true team effort

A true team effort

Слайд 24We showed we cared #PoPbook

We showed we cared #PoPbook

Слайд 25Come on, get happy

Come on, get happy

Слайд 26Old school!

Old school!

Слайд 27We’ll agree to not disagree

We’ll agree to not disagree

Слайд 28Hundreds share #mrysxsw love

Hundreds share #mrysxsw love

Слайд 29Fine, tech was there too

Fine, tech was there too

Слайд 30Not a show for breakthrough tech

Not a show for breakthrough tech

Слайд 31Omlet wins startup buzz
Source: DigitasLBi

Omlet wins startup buzz Source: DigitasLBi

Слайд 32Most Buzzed About Start-Up

Most Buzzed About Start-Up

Слайд 33Secret captures the underground SXSW

Secret captures the underground SXSW

Слайд 34Avoid Humans lets you escape the mobs

Avoid Humans lets you escape the mobs

Слайд 35Samba introduces reactive video messaging

Samba introduces reactive video messaging

Слайд 36Locus Social surfaces social, local trends

Locus Social surfaces social, local trends

Слайд 37Skully Helmets, Avegant Glyph wear their buzz

well

Skully Helmets, Avegant Glyph wear their buzz well

Слайд 38Want to be lord of the Ring?

Want to be lord of the Ring?

Слайд 39Pixc introduces a new business model for

photo editing

Pixc introduces a new business model for photo editing

Слайд 40Least popular tech company? Uber!

Least popular tech company? Uber!

Слайд 41People REALLY hated Uber
Source: DigitasLBi

People REALLY hated Uber Source: DigitasLBi

Слайд 42Most popular food trucks
Dominque Ansel – Milk

& Cookie
3D Oreo
IBM Truck

Most popular food trucks Dominque Ansel – Milk & Cookie 3D Oreo  IBM Truck

Слайд 43Explore more startups at #WiN30S

Explore more startups at #WiN30S

Слайд 44Speakers

Speakers

Слайд 45Curiosity > Information
Inspiring curiosity is the ultimate

form of empowerment. – David Trahan, AgencySpy

Curiosity > Information Inspiring curiosity is the ultimate form of empowerment.

Слайд 46Privacy a hot topic for the most

tweeted speakers
Source: DigitasLBi

Privacy a hot topic for the most tweeted speakers Source: DigitasLBi

Слайд 47“Stand up for your work. No one

else can do it as well as

you can.”
– Lena Dunham
“Stand up for your work. No one else can do it as

Слайд 48“They are setting fire to the future

of the internet. You guys are all

the firefighters.”
– Edward Snowden on the NSA
“They are setting fire to the future of the internet. You guys

Слайд 49“One of the best ways to achieve

justice is to expose injustice” – Julian

Assange, WikiLeaks
“One of the best ways to achieve justice is to expose injustice”

Слайд 50“It’s not about reading facts on a

Wikipedia page. To feel that knowledge makes

you take ownership of that knowledge.”
– Neil deGrasse Tyson
“It’s not about reading facts on a Wikipedia page. To feel that

Слайд 51“People are far too skittish to talk

about failures.”
– Chelsea Clinton

“People are far too skittish to talk about failures.”  – Chelsea Clinton

Слайд 52Resources
Effie Awards roundup of what’s effective at

SXSW (David Berkowitz contribution)
Effie Awards: The Hidden

Effectiveness of SXSW (David Berkowitz byline)
Adrants: 6 Reasons Why SXSW is Still Awesome
Keyhole Real-time tracker tracker: SXSW
#WiN30S startup competition
SXSW Startup Accelerator awards
iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):
AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):
Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David Berkowitz byline)
Resources	 Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution)

Слайд 53THANK YOU David Berkowitz david.berkowitz@mry.com @dberkowitz / @mry mry.com about.me/dberkowitz

THANK YOU
 
 David Berkowitz
 david.berkowitz@mry.com
 @dberkowitz / @mry
 mry.com
 about.me/dberkowitz

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика