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Презентация на тему SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz
Содержание
- 1. SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz
- 2. What we’ll cover today Overview Brands Tech Speakers Resources
- 3. Who am I? You can judge a man by his #selfies
- 4. Meet The Man “The closest I came to
- 5. The most ironic SXSW ever! 3 key themes
- 6. Reach of SXSW chat: 2.45 billion
- 7. Truth If you can't get business done at
- 8. Brands #pwn Austin
- 9. It’s a show about marketing, not tech
- 10. Brands are the new startups “Once upon a
- 11. Want to meet brands? They’re on stage everywhere
- 12. Want to #win #sxsw? Combine #food & #tech
- 13. Kind Bar gave a lift to Enterprise renters
- 14. CBS made it rain for Under the Dome
- 15. Pennzoil brings Mario Kart to life
- 16. Of course, some marketers ran out of ideas this year
- 17. Words to live by What is effective is
- 18. And then there was this little ol’ brand known as MRY (ahem)…
- 21. We unleashed a 3D printed Rev Run army
- 22. People loved their little Revs
- 23. A true team effort
- 24. We showed we cared #PoPbook
- 25. Come on, get happy
- 26. Old school!
- 27. We’ll agree to not disagree
- 28. Hundreds share #mrysxsw love
- 29. Fine, tech was there too
- 30. Not a show for breakthrough tech
- 31. Omlet wins startup buzz Source: DigitasLBi
- 32. Most Buzzed About Start-Up
- 33. Secret captures the underground SXSW
- 34. Avoid Humans lets you escape the mobs
- 35. Samba introduces reactive video messaging
- 36. Locus Social surfaces social, local trends
- 37. Skully Helmets, Avegant Glyph wear their buzz well
- 38. Want to be lord of the Ring?
- 39. Pixc introduces a new business model for photo editing
- 40. Least popular tech company? Uber!
- 41. People REALLY hated Uber Source: DigitasLBi
- 42. Most popular food trucks Dominque Ansel – Milk & Cookie 3D Oreo IBM Truck
- 43. Explore more startups at #WiN30S
- 44. Speakers
- 45. Curiosity > Information Inspiring curiosity is the ultimate
- 46. Privacy a hot topic for the most tweeted speakers Source: DigitasLBi
- 47. “Stand up for your work. No one else
- 48. “They are setting fire to the future of
- 49. “One of the best ways to achieve justice
- 50. “It’s not about reading facts on a Wikipedia
- 51. “People are far too skittish to talk about failures.” – Chelsea Clinton
- 52. Resources Effie Awards roundup of what’s effective at
- 53. THANK YOU David Berkowitz david.berkowitz@mry.com @dberkowitz / @mry mry.com about.me/dberkowitz
- 54. Скачать презентацию
What we’ll cover today Overview Brands Tech Speakers Resources
Слайды и текст этой презентации
Слайд 1SXSW 2014: Startups, Bow to Your Marketer Overlords David
Berkowitz
CMO, MRY
david.berkowitz@mry.com
@dberkowitz / @mry
www.mry.com
about.me/dberkowitz
Слайд 4Meet The Man
“The closest I came to
meeting The Man at SXSW this year
is David Berkowitz, the chief marketing officer of digital agency MRY.”- Casey Newton, The Verge
Слайд 5The most ironic SXSW ever! 3 key
themes
Irony 1: Sharing privacy
Everyone’s sharing public updates
about the speakers and apps that are trying to protect our privacyIrony 2: Branded technologists
In a striking inversion, the most successful technologies at SXSW were launched by brands
Irony 3: FOMOgraphy
The focus is often less about what you do there than how jealous you make the people who aren’t there
Слайд 10Brands are the new startups
“Once upon a
time, long, long ago, SXSW was the
place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.” - Steve Hall, Adrants
Слайд 17Words to live by
What is effective
is invisible
to
the eyes
From Effie Worldwide Blog,
The Hidden
Effectiveness of SXSW
Слайд 45Curiosity > Information
Inspiring curiosity is the ultimate
form of empowerment.
– David Trahan, AgencySpy
Слайд 48“They are setting fire to the future
of the internet. You guys are all
the firefighters.”– Edward Snowden on the NSA
Слайд 49“One of the best ways to achieve
justice is to expose injustice” – Julian
Assange, WikiLeaks
Слайд 50“It’s not about reading facts on a
Wikipedia page. To feel that knowledge makes
you take ownership of that knowledge.”– Neil deGrasse Tyson
Слайд 52Resources
Effie Awards roundup of what’s effective at
SXSW (David Berkowitz contribution)
Effie Awards: The Hidden
Effectiveness of SXSW (David Berkowitz byline)Adrants: 6 Reasons Why SXSW is Still Awesome
Keyhole Real-time tracker tracker: SXSW
#WiN30S startup competition
SXSW Startup Accelerator awards
iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):
AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):
Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David Berkowitz byline)
Слайд 53THANK YOU
David Berkowitz
david.berkowitz@mry.com
@dberkowitz / @mry
mry.com
about.me/dberkowitz
