SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz презентация

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1. SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz
2. What we’ll cover today Overview Brands Tech Speakers Resources
3. Who am I? You can judge a man by his #selfies
4. Meet The Man “The closest I came
5. The most ironic SXSW ever! 3 key
6. Reach of SXSW chat: 2.45 billion
7. Truth If you can't get business done
8. Brands #pwn Austin
9. It’s a show about marketing, not tech
10. Brands are the new startups “Once upon
11. Want to meet brands? They’re on stage everywhere
12. Want to #win #sxsw? Combine #food & #tech
13. Kind Bar gave a lift to Enterprise renters
14. CBS made it rain for Under the Dome
15. Pennzoil brings Mario Kart to life
16. Of course, some marketers ran out of ideas this year
17. Words to live by What is effective
18. And then there was this little ol’ brand known as MRY (ahem)…
21. We unleashed a 3D printed Rev Run army
22. People loved their little Revs
23. A true team effort
24. We showed we cared #PoPbook
25. Come on, get happy
26. Old school!
27. We’ll agree to not disagree
28. Hundreds share #mrysxsw love
29. Fine, tech was there too
30. Not a show for breakthrough tech
31. Omlet wins startup buzz Source: DigitasLBi
32. Most Buzzed About Start-Up
33. Secret captures the underground SXSW
34. Avoid Humans lets you escape the mobs
35. Samba introduces reactive video messaging
36. Locus Social surfaces social, local trends
37. Skully Helmets, Avegant Glyph wear their buzz well
38. Want to be lord of the Ring?
39. Pixc introduces a new business model for photo editing
40. Least popular tech company? Uber!
41. People REALLY hated Uber Source: DigitasLBi
42. Most popular food trucks Dominque Ansel – Milk & Cookie 3D Oreo IBM Truck
43. Explore more startups at #WiN30S
44. Speakers
45. Curiosity > Information Inspiring curiosity is the
46. Privacy a hot topic for the most tweeted speakers Source: DigitasLBi
47. “Stand up for your work. No one
48. “They are setting fire to the future
49. “One of the best ways to achieve
50. “It’s not about reading facts on a
51. “People are far too skittish to talk about failures.” – Chelsea Clinton
52. Resources Effie Awards roundup of what’s effective
53. THANK YOU David Berkowitz david.berkowitz@mry.com @dberkowitz / @mry mry.com about.me/dberkowitz

What we’ll cover today Overview Brands Tech Speakers Resources

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SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz

Слайд 1SXSW 2014: Startups, Bow to Your Marketer Overlords David Berkowitz CMO, MRY david.berkowitz@mry.com @dberkowitz / @mry www.mry.com about.me/dberkowitz

Слайд 2What we’ll cover today
Overview
Brands
Tech
Speakers
Resources

Слайд 3Who am I? You can judge a man by his #selfies

Слайд 4Meet The Man
“The closest I came to meeting The Man at

SXSW this year is David Berkowitz, the chief marketing officer of digital agency MRY.”
- Casey Newton, The Verge

Слайд 5The most ironic SXSW ever! 3 key themes
Irony 1: Sharing privacy
Everyone’s

sharing public updates about the speakers and apps that are trying to protect our privacy
Irony 2: Branded technologists
In a striking inversion, the most successful technologies at SXSW were launched by brands
Irony 3: FOMOgraphy
The focus is often less about what you do there than how jealous you make the people who aren’t there

Слайд 6Reach of SXSW chat: 2.45 billion

Слайд 7Truth
If you can't get business done at SXSW, you're not doing

it right. – Peter Kim

Слайд 8Brands #pwn Austin

Слайд 9It’s a show about marketing, not tech

Слайд 10Brands are the new startups
“Once upon a time, long, long ago,

SXSW was the place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.” - Steve Hall, Adrants

Слайд 11Want to meet brands? They’re on stage everywhere

Слайд 12Want to #win #sxsw? Combine #food & #tech

Слайд 13Kind Bar gave a lift to Enterprise renters

Слайд 14CBS made it rain for Under the Dome

Слайд 15Pennzoil brings Mario Kart to life

Слайд 16Of course, some marketers ran out of ideas this year

Слайд 17Words to live by
What is effective
is invisible
to the eyes
From Effie Worldwide

Blog, The Hidden Effectiveness of SXSW

Слайд 18And then there was this little ol’ brand known as MRY

(ahem)…

Слайд 19

Слайд 20

Слайд 21We unleashed a 3D printed Rev Run army

Слайд 22People loved their little Revs

Слайд 23A true team effort

Слайд 24We showed we cared #PoPbook

Слайд 25Come on, get happy

Слайд 26Old school!

Слайд 27We’ll agree to not disagree

Слайд 28Hundreds share #mrysxsw love

Слайд 29Fine, tech was there too

Слайд 30Not a show for breakthrough tech

Слайд 31Omlet wins startup buzz
Source: DigitasLBi

Слайд 32Most Buzzed About Start-Up

Слайд 33Secret captures the underground SXSW

Слайд 34Avoid Humans lets you escape the mobs

Слайд 35Samba introduces reactive video messaging

Слайд 36Locus Social surfaces social, local trends

Слайд 37Skully Helmets, Avegant Glyph wear their buzz well

Слайд 38Want to be lord of the Ring?

Слайд 39Pixc introduces a new business model for photo editing

Слайд 40Least popular tech company? Uber!

Слайд 41People REALLY hated Uber
Source: DigitasLBi

Слайд 42Most popular food trucks
Dominque Ansel – Milk & Cookie
3D Oreo
IBM

Truck

Слайд 43Explore more startups at #WiN30S

Слайд 44Speakers

Слайд 45Curiosity > Information
Inspiring curiosity is the ultimate form of empowerment. –

David Trahan, AgencySpy

Слайд 46Privacy a hot topic for the most tweeted speakers
Source: DigitasLBi

Слайд 47“Stand up for your work. No one else can do it

as well as you can.”
– Lena Dunham

Слайд 48“They are setting fire to the future of the internet. You

guys are all the firefighters.”
– Edward Snowden on the NSA

Слайд 49“One of the best ways to achieve justice is to expose

injustice” – Julian Assange, WikiLeaks

Слайд 50“It’s not about reading facts on a Wikipedia page. To feel

that knowledge makes you take ownership of that knowledge.”
– Neil deGrasse Tyson

Слайд 51“People are far too skittish to talk about failures.”
– Chelsea

Clinton

Слайд 52Resources
Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution)
Effie

Awards: The Hidden Effectiveness of SXSW (David Berkowitz byline)
Adrants: 6 Reasons Why SXSW is Still Awesome
Keyhole Real-time tracker tracker: SXSW
#WiN30S startup competition
SXSW Startup Accelerator awards
iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):
AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):
Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David Berkowitz byline)

Слайд 53THANK YOU David Berkowitz david.berkowitz@mry.com @dberkowitz / @mry mry.com about.me/dberkowitz

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