- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz презентация
Содержание
- 1. SXSW 2014:Startups, Bow to Your Marketer OverlordsDavid BerkowitzCMO, MRYdavid.berkowitz@mry.com@dberkowitz / @mrywww.mry.comabout.me/dberkowitz
- 2. What we’ll cover today Overview Brands Tech Speakers Resources
- 3. Who am I? You can judge a man by his #selfies
- 4. Meet The Man “The closest I came
- 5. The most ironic SXSW ever! 3 key
- 6. Reach of SXSW chat: 2.45 billion
- 7. Truth If you can't get business done
- 8. Brands #pwn Austin
- 9. It’s a show about marketing, not tech
- 10. Brands are the new startups “Once upon
- 11. Want to meet brands? They’re on stage everywhere
- 12. Want to #win #sxsw? Combine #food & #tech
- 13. Kind Bar gave a lift to Enterprise renters
- 14. CBS made it rain for Under the Dome
- 15. Pennzoil brings Mario Kart to life
- 16. Of course, some marketers ran out of ideas this year
- 17. Words to live by What is effective
- 18. And then there was this little ol’ brand known as MRY (ahem)…
- 21. We unleashed a 3D printed Rev Run army
- 22. People loved their little Revs
- 23. A true team effort
- 24. We showed we cared #PoPbook
- 25. Come on, get happy
- 26. Old school!
- 27. We’ll agree to not disagree
- 28. Hundreds share #mrysxsw love
- 29. Fine, tech was there too
- 30. Not a show for breakthrough tech
- 31. Omlet wins startup buzz Source: DigitasLBi
- 32. Most Buzzed About Start-Up
- 33. Secret captures the underground SXSW
- 34. Avoid Humans lets you escape the mobs
- 35. Samba introduces reactive video messaging
- 36. Locus Social surfaces social, local trends
- 37. Skully Helmets, Avegant Glyph wear their buzz well
- 38. Want to be lord of the Ring?
- 39. Pixc introduces a new business model for photo editing
- 40. Least popular tech company? Uber!
- 41. People REALLY hated Uber Source: DigitasLBi
- 42. Most popular food trucks Dominque Ansel – Milk & Cookie 3D Oreo IBM Truck
- 43. Explore more startups at #WiN30S
- 44. Speakers
- 45. Curiosity > Information Inspiring curiosity is the
- 46. Privacy a hot topic for the most tweeted speakers Source: DigitasLBi
- 47. “Stand up for your work. No one
- 48. “They are setting fire to the future
- 49. “One of the best ways to achieve
- 50. “It’s not about reading facts on a
- 51. “People are far too skittish to talk about failures.” – Chelsea Clinton
- 52. Resources Effie Awards roundup of what’s effective
- 53. THANK YOU David Berkowitz david.berkowitz@mry.com @dberkowitz / @mry mry.com about.me/dberkowitz
Слайд 1SXSW 2014:
Startups, Bow to
Your Marketer Overlords
David Berkowitz
CMO, MRY
david.berkowitz@mry.com
@dberkowitz / @mry
www.mry.com
about.me/dberkowitz
Слайд 4Meet The Man
“The closest I came to meeting The Man at
SXSW this year is David Berkowitz, the chief marketing officer of digital agency MRY.”
- Casey Newton, The Verge
- Casey Newton, The Verge
Слайд 5The most ironic SXSW ever! 3 key themes
Irony 1: Sharing privacy
Everyone’s
sharing public updates about the speakers and apps that are trying to protect our privacy
Irony 2: Branded technologists
In a striking inversion, the most successful technologies at SXSW were launched by brands
Irony 3: FOMOgraphy
The focus is often less about what you do there than how jealous you make the people who aren’t there
Irony 2: Branded technologists
In a striking inversion, the most successful technologies at SXSW were launched by brands
Irony 3: FOMOgraphy
The focus is often less about what you do there than how jealous you make the people who aren’t there
Слайд 10Brands are the new startups
“Once upon a time, long, long ago,
SXSW was the place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.”
- Steve Hall, Adrants
Слайд 17Words to live by
What is effective
is invisible
to the eyes
From Effie Worldwide
Blog,
The Hidden Effectiveness of SXSW
Слайд 45Curiosity > Information
Inspiring curiosity is the ultimate form of empowerment.
–
David Trahan, AgencySpy
Слайд 48“They are setting fire to the future of the internet. You
guys are all the firefighters.”
– Edward Snowden on the NSA
– Edward Snowden on the NSA
Слайд 49“One of the best ways to achieve justice is to expose
injustice” – Julian Assange, WikiLeaks
Слайд 50“It’s not about reading facts on a Wikipedia page. To feel
that knowledge makes you take ownership of that knowledge.”
– Neil deGrasse Tyson
– Neil deGrasse Tyson
Слайд 52Resources
Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution)
Effie
Awards: The Hidden Effectiveness of SXSW (David Berkowitz byline)
Adrants: 6 Reasons Why SXSW is Still Awesome
Keyhole Real-time tracker tracker: SXSW
#WiN30S startup competition
SXSW Startup Accelerator awards
iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):
AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):
Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David Berkowitz byline)
Adrants: 6 Reasons Why SXSW is Still Awesome
Keyhole Real-time tracker tracker: SXSW
#WiN30S startup competition
SXSW Startup Accelerator awards
iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):
AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):
Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David Berkowitz byline)
Слайд 53THANK YOU
David Berkowitz
david.berkowitz@mry.com
@dberkowitz / @mry
mry.com
about.me/dberkowitz
