Strategies for competing in foreign markets презентация

into foreign markets
To gain access to new customers
To achieve lower costs and enhance the firm’s competitiveness
To capitalize on its core competencies
To spread its business risk across a wider market base

strategy choices in foreign markets
Cross country differences in culture, demographic and market conditions
Ability to gain competitive advantage based on where activities are located
The risk of adverse exchange rate shifts
The impact of host government policies

entering and competing in foreign markets
Maintain a one country production base and export goods
License foreign firms to use the companies technology or to produce and distribute the company’s products
Employ a franchise strategy
Use strategic alliances and Joint Ventures
Set-up local affiliates maybe incl. production