Starbucks. At the brand’s core is the Starbucks siren презентация

mermaid, or siren, is intended to be as seductive as the coffee itself. It is based on an old sixteenth-century Norse woodcut.

as much about its future as it did about its past. Past the logo, they wanted a program that afforded them the freedom and flexibility to explore new product, regional and experience opportunities, while keeping them in step with their current and future customers.”

illustration, imagery, color, form, material, layout and language.

Their original logo still serves as inspiration in Starbucks’ logo today.

and featured in front of a black background, allowing it to jump to the forefront.

but instead, fell further into the past.

back to their original green success.

handcrafted beverages, ice creams, fresh food, packaged goods, consumer products, and merchandise have amassed a multi-billion dollar empire.