Starbucks. At the brand’s core is the Starbucks siren презентация

At the brand’s core is the Starbucks siren. The bare-breasted, two-tailed mermaid, or siren, is intended to be as seductive as the coffee itself. It is based on an old sixteenth-century

Слайд 1STARBUCKS
Alice Morgun


Слайд 2At the brand’s core is the Starbucks siren. The bare-breasted, two-tailed

mermaid, or siren, is intended to be as seductive as the coffee itself. It is based on an old sixteenth-century Norse woodcut.


Слайд 3THE CHALLENGES FACED


Слайд 4“Starbucks wanted the new logo and visual identity system to say

as much about its future as it did about its past. Past the logo, they wanted a program that afforded them the freedom and flexibility to explore new product, regional and experience opportunities, while keeping them in step with their current and future customers.”

Слайд 5THE PROCESS


Слайд 6Each visual approach included direction for logo usage, pattern, graphic, typography,

illustration, imagery, color, form, material, layout and language.

Слайд 7HOW THE LOGO AND PACKAGING HAVE EVOLVED


Слайд 8In 1986, Howard Schultz started his own company, called Il Giornale.

Their original logo still serves as inspiration in Starbucks’ logo today.

Слайд 9The Starbucks siren remained, but was cleaned up, made more contemporary,

and featured in front of a black background, allowing it to jump to the forefront.

Слайд 10In 2008, Starbucks attempted to take a leap into the future,

but instead, fell further into the past.

Слайд 11WHERE THEY’RE AT TODAY


Слайд 12In 2011, Starbucks introduced a new identity, branding, and logo, going

back to their original green success.

Слайд 13Today, the coffeehouse offers much more than just coffee. Their teas,

handcrafted beverages, ice creams, fresh food, packaged goods, consumer products, and merchandise have amassed a multi-billion dollar empire.


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