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Social Selling Across The Buyer's Journey презентация
Содержание
- 2. Meet Your Experts: Kieran Flanagan International Marketing
- 3. Agenda #SocialSelling How to Use Social Selling to …
- 4. Leveraging your social brand to fill
- 5. #SocialSelling
- 6. #SocialSelling Attracting the right people with an online presence 1
- 7. #SocialSelling Optimise Your LinkedIn Profile Attracting
- 8. LinkedIn Confidential ©2013 All Rights Reserved
- 9. Keep Your Profile Public There’s
- 10. #SocialSelling Move leads through the funnel with content 2
- 11. ” “ @TheSalesLion Great content is
- 12. “People who consistently share content get
- 13. MARKETING MARY Professional marketer (VP, Director, Manager)
- 14. Create content that adds value, solves a
- 15. HubSpot Example 1
- 16. HubSpot Example 1
- 17. Ask Sales: “What are our customers questions, challenges and pain points”
- 18. Arm sales with all the content they need.
- 20. CREATE A CONTENT ENGINE #SocialSelling
- 21. CREATE A CONTENT ENGINE #SocialSelling
- 22. CREATE A CONTENT ENGINE Social Posts / Month #SocialSelling
- 23. Turn your sales employees into influencers on LinkedIn.
- 24. #SocialSelling Use social media to hit your quota 3
- 25. “Cold calls only have a 3% success rate”
- 26. #SocialSelling Find New Prospects Become an expert
- 27. Monitor Your Prospect’s Social Activity Be Yourself
- 28. #SocialSelling JOIN THE CONVERSATION
- 29. This will help you close more deals SEND TO YOUR SALES TEAM
- 30. Research before you Call Role Specific: What
- 31. InMails + Emails = 33% Higher Response #SocialSelling
- 33. #SocialSelling
- 34. Q&A #SocialSelling Amy Stephens Marketing Manager
Meet Your Experts: Kieran Flanagan International Marketing Director HubSpot @searchbrat Amy Stephens Marketing Manager LinkedIn @MillerAmyl
Слайд 2Meet Your Experts:
Kieran Flanagan
International Marketing Director
HubSpot
@searchbrat
Amy Stephens
Marketing Manager
LinkedIn
@MillerAmyl
Слайд 4
Leveraging your social brand to fill your pipeline with the right
people, insights and relationships.
#SocialSelling
Слайд 7#SocialSelling
Optimise Your LinkedIn Profile
Attracting the right people starts with setting
up your profile
Слайд 8LinkedIn Confidential ©2013 All Rights Reserved
Don’t Use Your Title as
Your Headline
Answer two questions: Whom do you help, and how do you help them?
Answer two questions: Whom do you help, and how do you help them?
Who
How
Слайд 9
Keep Your Profile Public
There’s no trust in anonymous
“30% of the
people whose profile you view non-anonymously will view yours back.” - LinkedIn
#SocialSelling
Слайд 12
“People who consistently share content get 2-3x the number of unsolicited
profile views.” - LinkedIn
#SocialSelling
Слайд 13MARKETING MARY
Professional marketer (VP, Director, Manager)
Mid-sized company (25-200 employees)
Small marketing team
(1-5 people)
BComm (BU), MBA (Babson)
42, Married, 2 Kids (10 and 6)
Goals:
Support sales with collateral and leads
Manage company communications
Build awareness
Challenges:
Too much to do
Not sure how to get there
Marketing tool and channel mess
BComm (BU), MBA (Babson)
42, Married, 2 Kids (10 and 6)
Goals:
Support sales with collateral and leads
Manage company communications
Build awareness
Challenges:
Too much to do
Not sure how to get there
Marketing tool and channel mess
Loves HubSpot because:
Easy to use tools that make her life easier
Learn inbound marketing best practices
Easier reporting to sales and CEO
#SocialSelling
Слайд 14Create content that adds value, solves a pain point, or just
entertains.
You need to create valuable content assets for your buyer personas.
Слайд 26#SocialSelling
Find New Prospects
Become an expert in your niche
Request a warm introduction
to your third degree network
Use your company’s network
Слайд 27Monitor Your Prospect’s Social Activity
Be Yourself
Be Helpful
Provide Value
Tailor your communications
Remember, if
you wouldn’t do it offline, don’t do it online
Слайд 30Research before you Call
Role Specific: What are they responsible for?
Goal-Specific: What
are the targets they need to hit in their role?
Common Ground: Find some sort of tie back to you, a colleague, experience, etc.
Look for three types of information:
#SocialSelling
1
Слайд 34
Q&A
#SocialSelling
Amy Stephens
Marketing Manager
LinkedIn
@MillerAmyl
Kieran Flanagan
Marketing Director
HubSpot
@searchbrat
#SocialSelling
