Caroline Goodwin
Digital Marketing Manager, EMEA
Cisco | @montuschi
Alex Montuschi
- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Social Monitoring & Gamification: Creating Employee Advocates at Cisco презентация
Содержание
- 1. Social Monitoring & Gamification: Creating Employee Advocates at Cisco
- 2. Coming Up Employee advocacy & Gamification at
- 3. Don’t be shy/ We’d love your participation
- 4. Brandwatch’s Enterprise Social Intelligence helps over 1000
- 5. Employee Advocacy & Gamification at Cisco
- 6. What’s Employee Advocacy?
- 7. Organic reach of Brand channels is decreasing Source: Social@Ogilvy 2014
- 8. Has x10 more followers than corporate networks
- 9. Social League Tables Objective Measure social impact
- 10. DEMO
- 11. Cisco Employee Advocacy Potential in EMEAR All
- 12. Advocates Recognition Michael Medhat GVSO Egypt
- 13. Results Cisco Employees social activities increased by
- 14. Key Takeaways Ranking users by Social Impact
- 15. A step by step guide
- 16. Raise awareness of the value of social Broadcast Share Integrate
- 17. Enable employees Train Provide helpful guidelines
- 18. Create healthy competition! Image of Top Tweeters Analytics
- 19. Harness the power of your advocates Plan
- 20. Q & A
Coming Up Employee advocacy & Gamification at Cisco A step by step guide on making employee advocacy and gamification work for you
Слайд 1Social Monitoring & Gamification: Creating Employee Advocates at Cisco
Product Manager
caroline@brandwatch.com |
@brandwatch
Слайд 2Coming Up
Employee advocacy & Gamification at Cisco
A step by step guide
on making employee advocacy and gamification work for you
Слайд 3Don’t be shy/
We’d love your participation
Ask questions in the session chat
Tweet
about out discussion
@brandwatch
#brandwatchtips
A download and recording of the webinar will be made available after the event
Слайд 4Brandwatch’s Enterprise Social Intelligence helps over 1000 clients understand and improve
the ROI of their marketing decisions
Brandwatch Overview
Brandwatch Vizia dramatically visualizes that data in a beautiful way and embeds it across large enterprises.
Brandwatch Analytics analyzes and manipulates online conversation data to gain meaningful insights; all managed via our powerful web Dashboard.
Слайд 8Has x10 more followers than corporate networks
90% of their social audience
is
new to the brand
An employee advocate is x2 more trusted than a CEO
Content shared by employees receives 8X more engagement than content shared by brand channels
An employee advocate is x2 more trusted than a CEO
Content shared by employees receives 8X more engagement than content shared by brand channels
Meet
The Social Employee
Слайд 9Social League Tables
Objective
Measure social impact and stimulate social engagement of Cisco
employees
How does it work?
Users are scored and ranked by based on their impact score which considers activity, reach and number of reactions generated on Twitter.
How does it work?
Users are scored and ranked by based on their impact score which considers activity, reach and number of reactions generated on Twitter.
Слайд 11Cisco Employee Advocacy Potential in EMEAR
All Cisco Employees in EMEAR
Marketing Team
EMEAR
Social Media Managers
300 tweets per month
50,000 users reached per month
1,500 tweets per month
150,000 users reached per month
150,000 tweets per month
15,000,000 users reached per month
*Estimates based on only Cisco related tweets
Слайд 12Advocates Recognition
Michael Medhat
GVSO Egypt
Shared over 2,000 Posts
Generated
263,000 impressions
149 Re-shares
2,000 clicks
Shared over
711 Posts
Generated
378,000 impressions
372 Re-shares
1,000 clicks
Generated
378,000 impressions
372 Re-shares
1,000 clicks
Fabien Medat
SE Collaboration France
Shared over 690 Posts
Generated
591,000 impressions
479 Re-shares
3,000 clicks
Nicole Wajer
SE Security Netherlands
Top Publisher
Top Amplifier
Top Engager
Слайд 13Results
Cisco Employees social activities increased by over 140% in 6 months
Average
number of tweets posted by employee increased by 55%, from 0.9 a day to 1.4.
232 users from 25 teams are currently using SLT to measure their social impact
Delivered over 120 hours of Social Media trainings to 200 people in FY15
Слайд 14Key Takeaways
Ranking users by Social Impact stimulates healthy competition within the
teams increasing social engagement.
Rewarding participation by acknowledging who generate the most engagement, helps users to stay motivated and active.
Social Media Trainings help users to become more social-savvy and learn how to improve their social influence.
Social Listening tools help users to measure their social impact and benchmark themselves against others in the company.
Measurement
Education
Gamification
Recognition
Слайд 17Enable employees
Train
Provide helpful guidelines and tips
Make them aware of how
you measure social
Promote
Encourage your employees to share your news and content
Collate
Add employee social handles to a dedicated Author list in Brandwatch
Слайд 19Harness the power of your advocates
Plan ahead
Brief employees about campaigns ahead
of time
Share relevant hashtags and links to content
Share relevant hashtags and links to content
Monitor
Track campaign specific data using relevant operators like links: and hashtags:
Provide live updates throughout the campaign to keep up momentum
Recognize
Thank your employees for their advocacy
Share your campaign successes
Recognize your most effective advocates
