SEO/SEM/SMO
Northeast Ohio Media Group
August 7 , 2014
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Social Media for Social Good 2014: презентация
Содержание
- 1. Social Media for Social Good 2014:
- 2. Social Media 2014 What is the current
- 3. What is the Current Social Media Landscape?
- 4. “Social Media” Social media = people.
- 5. [Make People Feel Like They Do Watching This.] https://www.youtube.com/watch?v=RP4abiHdQpc
- 6. Highlights -201 4 Social Media Users Facebook:
- 8. Visibility & Connectivity at All Times
- 10. People
- 11. Social Media Increases “Serendipity” “If you want
- 12. Social Media Landscape Right Now Social media
- 13. Content Marketing Defined:
- 14. * Source – 2014 B2B Content Marketing
- 15. Conversational and Other-Focused Remember the “social” piece
- 16. 10 Questions to Ask: Social Media Strategy
- 17. It’s Art + Science
- 18. Facebook: It’s Personal Entertainment focus
- 19. Charity: Water: http://facebook.com/charitywater
- 20. NEOMG Facebook post types examples
- 21. NEOMG Facebook post types examples
- 22. Twitter: @Claire’s Definition of “Tweet”
- 23. http://topnonprofits.com/lists/top-nonprofits-on-twitter/
- 24. It’s Easy to Start http://goodplustech.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/
- 25. Twitter: Proactively Find Advocates [ https://twitter.com/search-advanced]
- 26. Pinterest “Pinterest is a tool for
- 28. http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list
- 29. YouTube (Owned by Google): Get Campaigns,
- 31. Blendtec – Getting Creative with a Non-Creative Topic httphttp://www.youtube.com/user/Blendtec
- 32. Union Rescue Mission, Los Angeles URM.org
- 33. LinkedIn: Brilliant for Networking Connect with local
- 34. Instagram: Younger Demo, Owned by Facebook
- 35. Google Plus Jump in now! 500 million
- 37. Metrics and Measuring Use a platform like
- 38. Recommended Resources http://www.socialmediaexaminer.com http://socialmediatoday.com/ http://mashable.com http://techcrunch.com
- 39. Summary A majority of Americans use Social
- 40. Questions? This presentation can be downloaded at http://slideshare.net/amyneumann
- 41. Amy Neumann
Social Media 2014 What is the current social media landscape? Why does social media matter for nonprofits? Who, what, when, where, why and how: What content makes sense? Facebook Twitter
Слайд 2Social Media 2014
What is the current social media landscape?
Why does social
media matter for nonprofits?
Who, what, when, where, why and how:
What content makes sense?
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
Who, what, when, where, why and how:
What content makes sense?
Google Plus
YouTube
Other Sites and Resources
http://jcsocialmarketing.com/2014/01/social-media-social-good-infographic/
Слайд 4“Social Media”
Social media = people.
Being where people are, when they
are, how they prefer, with the information they want. On a phone...a computer...a tablet...at work, at home, anywhere.
Humans tend to universally like certain things: to be entertained, to learn, to save time, to save money, to be ahead of the curve, to feel inspired, to help others, to share, to grow.
Humans tend to universally like certain things: to be entertained, to learn, to save time, to save money, to be ahead of the curve, to feel inspired, to help others, to share, to grow.
How does your strategy fit into the humanness of marketing?
Слайд 6Highlights -201 4 Social Media Users
Facebook: 1.19 BILLION (800 mm mobile)
YouTube:
1 Billion+
Twitter: 560 million +
Google Plus: 400 million +
LinkedIn: 240 million +
Instagram ( 150 mm; owned by Facebook)
Pinterest (70 mm)
6 BILLION+ mobile devices globally
Twitter: 560 million +
Google Plus: 400 million +
LinkedIn: 240 million +
Instagram ( 150 mm; owned by Facebook)
Pinterest (70 mm)
6 BILLION+ mobile devices globally
http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243
Слайд 8Visibility & Connectivity at All Times
We “Share This”
We talk about
what we like (or don’t like)
We are mobile
We are mobile
Слайд 10People
You and Your Organization
What do they see?
Is your expertise, mission, and compassion showing?
Social Media helps make sure it is.
Слайд 11Social Media Increases “Serendipity”
“If you want more luck,
take more chances.
Be more active.
Show up more often.” ~ Brian Tracy
(good summary of Social Media)
Слайд 12Social Media Landscape Right Now
Social media is the new “Word of
Mouth”
Things are discovered, reviewed, shared and recommended in real time
Credibility is developed by being visible as an expert
Familiarity and trust are created through ongoing interaction, in many places, many ways
Customer service is greatly enhanced by the ability to immediately interact and connect
Nonprofits are expected to be on social media and to present unique, exclusive content
Things are discovered, reviewed, shared and recommended in real time
Credibility is developed by being visible as an expert
Familiarity and trust are created through ongoing interaction, in many places, many ways
Customer service is greatly enhanced by the ability to immediately interact and connect
Nonprofits are expected to be on social media and to present unique, exclusive content
Слайд 14* Source – 2014 B2B Content Marketing Trends, North America
82% -
Brand Awareness
74% - Lead Generation
71% - Customer Acq.
68% - Thought Leadership
64% - Engagement
57% - Website Traffic
57% - Retention/Loyalty
47% - Lead Nurturing/Sales
Content Marketing Goals
Слайд 15Conversational and Other-Focused
Remember the “social” piece – the more interactive, the
more results
Try to keep the conversation 80-90% about THEM and only 10-20% about your organization
Sharing content that is helpful and useful to people who might buy your product will drive connections
Try to keep the conversation 80-90% about THEM and only 10-20% about your organization
Sharing content that is helpful and useful to people who might buy your product will drive connections
Слайд 1610 Questions to Ask: Social Media Strategy
What’s our main goal behind
social media?
Who should set up, maintain our social media?
Should we be on all the big social media platforms?
Which social media is best for my organization?
How often should we do updates?
What type of content should we post on each network?
Should we use social media for customer service?
How can we convert social media followers into advocates?
How can we measure effectiveness/success?
What are the biggest mistakes to avoid?
Adapted from http://www.entrepreneur.com/article/228324
Who should set up, maintain our social media?
Should we be on all the big social media platforms?
Which social media is best for my organization?
How often should we do updates?
What type of content should we post on each network?
Should we use social media for customer service?
How can we convert social media followers into advocates?
How can we measure effectiveness/success?
What are the biggest mistakes to avoid?
Adapted from http://www.entrepreneur.com/article/228324
Слайд 18Facebook:
It’s Personal
Entertainment focus
Photos increase engagement by 84%+
Appeal broadly to
human interests
Contests and promotions do well*
Updates do not need to be about your organization
Show your personality
Contests and promotions do well*
Updates do not need to be about your organization
Show your personality
*Third-party services like Offerpop, Woobox, Shoutlet, Wildfire, etc. are good options for running contests – FB has specific promotion and contest rules: https://www.facebook.com/page_guidelines.php
Слайд 26Pinterest
“Pinterest is a tool for collecting and organizing” and for
learning, tutorials, infographics, DIY, product uses, inspiration, humor, and more. http://business.pinterest.com/
Слайд 29YouTube (Owned by Google): Get Campaigns, Events, Testimonials, and Educational Messages
in Front of Advocates/ Donors/ Volunteers
http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/
YouTube offers additional perks tailored to nonprofit needs, such as:
Donate button – users/viewers can donate right from the video. Great for fundraising!
Call- to-action Overlays – quick and easy links back to your website
Live streaming
Video annotations
http://thirdsectortoday.com/2014/04/10/how-to-use-youtube-to-tell-your-nonprofits-story/
Слайд 31Blendtec – Getting Creative with a Non-Creative Topic
httphttp://www.youtube.com/user/Blendtec
Слайд 33LinkedIn: Brilliant for Networking
Connect with local influences, advocates
Be discoverable
Keep your profile
updated:
Professional photo
Current title and organization
Succinct Summary including keywords
Complete history allows for faster networking
Add causes and volunteer work
Join relevant Groups and interact
Professional photo
Current title and organization
Succinct Summary including keywords
Complete history allows for faster networking
Add causes and volunteer work
Join relevant Groups and interact
Слайд 35Google Plus
Jump in now!
500 million people have joined
Marketing is now focusing
on G+ for 2014 and beyond
Increasingly important from a local, social signal, and (SEO) search perspective .
G+ already affects SEO – especially locally – in a major way
Claim your Google Plus (formerly Google Places) Page
http://www.google.com/+/business/get-started.html
Increasingly important from a local, social signal, and (SEO) search perspective .
G+ already affects SEO – especially locally – in a major way
Claim your Google Plus (formerly Google Places) Page
http://www.google.com/+/business/get-started.html
Слайд 37Metrics and Measuring
Use a platform like Hootsuite (or Buffer App, Sprout
Social, Engagor, etc.) to monitor mentions, schedule some posts/tweets/updates, and track results from shortened links
Shorten URLs (web addresses) with a link shortener (Hootsuite’s is built in: ow.ly, or try bit.ly or similar) – these track clicks on links so you can determine which articles perform best
Monitor keywords like business name, products, and #hashtags in your industry
Shorten URLs (web addresses) with a link shortener (Hootsuite’s is built in: ow.ly, or try bit.ly or similar) – these track clicks on links so you can determine which articles perform best
Monitor keywords like business name, products, and #hashtags in your industry
Слайд 38Recommended Resources
http://www.socialmediaexaminer.com
http://socialmediatoday.com/
http://mashable.com
http://techcrunch.com
http://www.reelseo.com/
http://www.socialbrite.org/sharing-center/tutorials/
http://mashable.com/guidebook/twitter/
http://help.linkedin.com/app/answers/detail/a_id/530
http://computer.howstuffworks.com/internet/tips/how-to-use-facebook.htm
http://support.google.com/plus/?hl=en https://business.twitter.com/success-stories
https://www.facebook.com/business/success
http://business.pinterest.com/success-stories/
http://tactfulsocialmedia.wordpress.com/2013/05/01/social-media-avatar-sizes-dimensions-cheat-sheet-2013/
https://business.twitter.com/success-stories
Слайд 39Summary
A majority of Americans use Social Media
SM can proactively leverage great
content to
create a new stream of advocates, donors, volunteers
Top SM sites to grow and maintain
a passionate base are:
Twitter
Facebook
LinkedIn
YouTube
Google Plus
Pinterest
Instagram
create a new stream of advocates, donors, volunteers
Top SM sites to grow and maintain
a passionate base are:
YouTube
Google Plus
Слайд 41Amy Neumann Director Search
& Social
Passionate fan of all things tech and media for 20+ years with companies like Yahoo! and AT&T. Currently delighted to be at Northeast Ohio Media Group (NEOMG) doing everything Search & Social
Often seen writing about topics involving social media, search, social good, mobile, developing technology, and similar including for Forbes, the Huffington Post, two personal blogs (Good Plus Tech and Charity Ideas Blog) and numerous other websites and printed publications
Originally hails from Northeast Ohio with a brief stop (16 years) in Los Angeles before returning to the Cleveland area mid-2011
Let’s connect! Just Google me ;)
