your content engine into a growth engine.
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Six Growth Hacks to Get More Conversions from your Content Marketing презентация
Содержание
- 1. Six Growth Hacks to Get More Conversions from your Content Marketing
- 2. Sean Ellis, CEO Qualaroo (@seanellis) Sean Ellis
- 3. #contenthacks
- 4. Why Content? For many businesses content
- 5. The Challenge How do you get real conversions from content?
- 6. Content Conversions Success with content requires a
- 7. The Basics Know what you’re doing, why
- 8. Pick a Meaty Topic
- 9. Pick a Meaty Topic
- 10. Pick a Meaty Topic
- 11. Content Hack #1 — Wait, There’s More!
- 12. Content Hack #1 — Wait, There’s More!
- 13. Content Hack #2 — An Offer Too Good to Refuse
- 14. Content Hack #2 — An Offer Too Good to Refuse
- 15. Content Hack #2 — An Offer Too Good to Refuse
- 16. Content Hack #3 — Free Tools
- 17. Content Hack #3 — Free Tools
- 18. Content Hack #4 — Make it Easy
- 19. Content Hack #4 — Make it Easy
- 20. Content Hack #4 — Make it Easy
- 21. Content Hack #5 — Serialized Content
- 22. Content Hack #5 — Serialized Content
- 23. Content Hack #5 — Serialized Content
- 24. Content Hack #6 — Remix Everything
- 25. Be the First to Try Nudge nudge.qualaroo.com
- 26. Q & A
Sean Ellis, CEO Qualaroo (@seanellis) Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO),
Слайд 2Sean Ellis, CEO Qualaroo (@seanellis)
Sean Ellis is the CEO of Qualaroo
and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout.
Neil Patel, Founder QuickSprout (@neilpatel)
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
Слайд 4Why Content?
For many businesses content marketing is still the number one
way to improve traffic, gain leads, and drive sales.
Слайд 6Content Conversions
Success with content requires a series of micro conversions that
lead
to ultimate customer conversions.
Webinar registration
Email subscriber
Social share/fan
Github follower
Customer
Bookmark
Webinar registration
Email subscriber
Social share/fan
Github follower
Customer
Bookmark
Слайд 7The Basics
Know what you’re doing, why you’re doing it, and who
you’re doing it for. Ask questions like:
Great questions by:
