- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
SINA WEIBO INTRODUCTION презентация
Содержание
- 1. SINA WEIBO INTRODUCTION
- 2. Source: Weibo 2014 Earnings Weibo users from
- 3. Steady Growth of Weibo Active Users
- 4. 53% audiences are 90s 3 years ago,
- 5. Weibo Core Users the public Close
- 6. More Contents Variation for Users
- 7. Users Tend to Focus on Lifestyle
- 8. Users Engagement On The Rise Source：Weibo March 2015
- 9. Weibo: The Most Effective Platform for Information
- 10. Commercial Products Win Market Recognition Q4 Revenue $105.2Million
- 11. 2013 2013 2014 2013 2013 2014
- 12. 2014 2014 2015 2015 2015
- 13. Weibo & Socialbakers cooperation
- 14. Thanks!
Слайд 2Source: Weibo 2014 Earnings
Weibo users from 190+ countries worldwide.
Officially launched in
Open platform launched in
Q3 2010
Started monetization in
Q2 2012
Weibo IPO
Apr 2014
Alibaba strategic alliance in Q2 2013
Promoted feeds launched in
Q2 2013
176Million+
Monthly Active Users
Слайд 453% audiences are 90s
3 years ago, 50% Tier 1 cities users,
now，70%users are from lower tier cities
Source:Weibo2014 Q1 Earnings
Expansion into Tier2-3 Cities and Younger Generation
To deepen cooperation with local marketing accounts to enhance the regional impact
To strengthen partnership with 20+ star-TV nationwide and 100+ TV show in 2014, Weibo created new pattern of interaction between TV and internet.
Based on the advantages of social media, mobile manufacturers actively built Weibo pre-installment channels.
Слайд 5Weibo Core Users
the public
Close
Open
User Social Circle
all new fields and hotspot
interest discover
Life trifle, buzz
emotion sharing
Слайд 7
Users Tend to Focus on Lifestyle Contents
Changes of users’ following accounts
Source：Weibo March 2015
Users are more interested in verified users of movie, humor, and fashion fields
Professional Verified
Celebrities
Content Accounts
Organization Verified
Ordinary Account
Слайд 9Weibo: The Most Effective Platform for Information Discovery
Users discover info. via
Weibo has accumulated people and organizations from various industries to promote business value.
Слайд 13
Weibo & Socialbakers cooperation prospect
2015 Q2: Socialbakers integrates Weibo API into
2015 Q3: Launch joint product in China market
