Shopping Trends Driven by Mobility And What it Means for Your Business презентация

Business

#FutureOfIT

be visiting stores, mobile apps, and websites.

Are you prepared to use the power of mobility to amaze customers?

Here are some insights that show
how a mobile strategy and happy customers go hand-in-hand.

#FutureOfIT

the customer experience across all channels – apps, emails, websites.

52%
of 18-34 year olds have clicked a mobile email to get to a website
Source: Econsultancy, 2014

Use mobile to enhance your business’ product, not distract from it

#FutureOfIT

#FutureOfIT

15+

hours per week

6

visits to mobile websites (on average)

Consumers spend time researching businesses on their smartphone:

74%

use a search engine on mobile

Search engines are important for mobile shoppers:

93%
of mobile consumers make a purchase…

Mobile leads to purchases:

38%

of mobile consumers start research on search engine

82%
…of which were in-store

Source: Google, 2013

of smartphone shoppers use a mobile device while in a store

More people turn to smartphones in the store – so provide them with contexualized, relevant info

#FutureOfIT

1/3
will use it instead of asking an employee

Source: Google, 2014

promos

36%
look up location/ directions

35%
look up hours

Source: Google, 2014

55% of women)

40%
of men want engagement from a business on a website (compared to 28% of women)

46%
of men have used live chat on their mobile devices

#FutureOfIT

Source: FierceMobileIT, 2014

for deals (compared to 40% of Gen X and 25% of Baby Boomers)

67%
of millenials shop on mobile devices (versus 52% of Gen X and 29% of Baby Boomers)

37%
of men are expected to shop this holiday season on their mobile devices

58%
of men are ready to purchase after reading reviews

83%
say they’d use mobile chat

66%
expect mobile live chat to be available

trends.

For more information, visit:
Connected Futures

Shaping the Mobile Shopping Experience SlideShare

How CIOs Can Build a Mobility Strategy SlideShare

#FutureOfIT

August 2014
Google, Mobile Path to Purchase: Five Key Findings, November 2013
Econsultancy, 10 trends that will impact your mobile commerce strategy, July 2014
Business News Daily, 5 Trends That Are Shaping Mobile Commerce, July 2014
FierceMobileIT, Infographic: Men are driving move to mobile shopping, October 2014

#FutureOfIT