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Share the beauty презентация
Содержание
- 1. Share the beauty
- 2. Opportunity identified CONTRIBUTORS Photographers
- 3. 3 Market structure
- 4. 4 External pressures Substitute products Suppliers Competitors
- 5. 5 SWOT Analysis Strengths Technically, the service
- 6. Marketing Strategy Resume Target Low and
- 7. Financial forecast 7
- 8. Data base (2 servers) Image processing server
Слайд 2
Opportunity identified
CONTRIBUTORS
Photographers
Illustrators
Artists
?
L
$
$
Contributors create and upload content
Customers search and find images
The
can benefit from selling their products.
2
Contributors earn cash when their content is downloaded
Customers buy content from stickerport
CUSTOMERS
Designers
Media
Marketing agency
Corporations
Слайд 44
External pressures
Substitute
products
Suppliers
Competitors
Manufacturers
of complementary
products/services
Customers
New market
participants
Traditional image banks
Digital image banks
New agencies
Social networks
Direct relationship
Designers
Illustrators
Photographers
Illustrators
Actors
Agency
Studios
Marketing
Media
Business
2D-3D graphics
Video content
Audio content
Startups
Слайд 55
SWOT Analysis
Strengths
Technically, the service is created taking into account all the
The contributors have experience of using existing stock websites.
Low costs.
Extensive use of freelancers.
Modern structure and design.
Young developers that follow the latest network application.
Weaknesses
Currently, the company is not ready to hire professionals from the field of image banks; all the decisions are taken intuitively and based on the previous experience, which is certainly not comparable to that of people who worked in the industry for 15–20 years.
Inability to maintain a permanent development team.
Unknown brand.
Opportunities
A large, fast-growing market.
Global development opportunities.
Unique Russian content presented on the global market.
Relative simplicity of attracting the contributors, our service is just another platform for the sale of their images.
The government's decision to transfer user data to Russian servers will reduce the number of competitors in the Russian market, which will give us enough time for development.
Threats
Presence of well-known competitors.
Non-exclusive content that can be always found elsewhere.
Availability of alternatives: direct contributor-customer relationship or customer=contributor.
Lack of awareness of such services among potential customers and lack of understanding of their working principles.
Piracy.
Слайд 6
Marketing Strategy Resume
Target
Low and middle price segment, global reach.
Value Proposition
Modern content
Product/Service/Solution The place where the customers in need of high-quality content can be satisfied and the contributors can benefit from selling their products.
Distribution Channel Direct content sales channel from a contributor to a customer. We act as a contributor's agent.
Pricing The lowest market price for individual images.
6
Слайд 8Data base
(2 servers)
Image processing server
(2 servers)
Storage server
(2 servers)
Search engine
(2 servers)
8
IT System
(cloud technology)
vKontakte application
International website (RUS/EN/CN)
Mobile website
(Tablet/Smartphone)
iOS application
Admin client
Android application
