Sourabh Sharma
s.sharma@skimgroup.com
@sssourabh
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sex appeal презентация
Содержание
- 1. sex appeal
- 2. Men are from Mars Women are from Venus
- 5. Hetero VS Metro
- 6. Most men are in between
- 7. Self gratification Indulgent
- 8. men buying for themselves women buying for their man VS
- 9. Tip #1 Don’t make feminine
- 10. aspirational benefits Clean Scrub Cleanse Soft
- 11. combined benefits when women buy for their men
- 12. Tip #2 Prevent the emotional negative Razor burn Balding Dandruff
- 13. Be specific: use the emotional insight
- 14. Be specific: use directive language
- 15. Tip #3 Give men the power of proof
- 16. Use meaningful parts or numbers
- 17. Female buyers wish for speed
- 18. Tip #4 Make the benefit
- 19. Focus on health not beauty “Nourish
- 20. Conclusion Men are investors,
- 21. Conclusion Men and woman
- 23. Sex appeal Tips for Marketing products
Men are from Mars
Women are from Venus
Слайд 1sex
appeal
tips for marketing products to men
or women who buy
for them
Слайд 9Tip #1
Don’t make
feminine
benefits
masculine
“Gender Contamination”
Jill Avery, Harvard
Business School
Слайд 10
aspirational benefits
Clean
Scrub
Cleanse
Soft
Moisture
Hydrate
functional benefits
“Leaves skin feeling clean”
“Leaves skin feeling soft and radiant”
Слайд 13Be specific:
use the emotional insight behind the fear
“For clean
and flake
free hair”
“Soothes skin to prevent razor burn”
Слайд 16
Use meaningful
parts or numbers
Clean + fresh
Showcase (clinical) proof
3 powerful nutrients
Avoid
extreme numbers
Слайд 18Tip #4
Make the
benefit
healthy and
lasting
“24 hour hold”
“Styling gel with all
day staying power”
Слайд 19Focus on health
not beauty
“Nourish your skin with rich lather”
“Fight dryness and
maintain skin’ s balance”
Слайд 21Conclusion
Men and
woman
emote
differently
Read our article in
Global Cosmetics
Industry
Magazine
March 2015: “Sex Appeal”
March 2015: “Sex Appeal”
Слайд 23Sex
appeal
Tips for Marketing products to men
(or women who buy
for them)
skimgroup.com
Sourabh Sharma
s.sharma@skimgroup.com
@sssourabh
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