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Rock Content Marketing in 2016 презентация
Содержание
- 1. Rock Content Marketing in 2016
- 2. Who We Are Eric MacColl Marketing Director Eric Windell Customer Success Manager
- 3. @GetScripted #RockContent2016 Tweet With Us!
- 4. We provide original written content for thousands
- 5. Content Marketing in 2016
- 6. Source: http://searchengineland.com/content-marketing-works-230337
- 7. More B2B Marketers Use Content Marketing
- 8. Why Content Works Brands that create 15
- 9. What About You? B2B or B2C?
- 10. Marketers Are Creating More Content
- 11. Top Challenge Is Creating Engaging Content
- 12. There Is A Lot Of Content to Be Created
- 13. How Is Your Team Set Up To Create Content?
- 14. Content Marketing Takes More Than A Writer
- 15. Content Marketing Takes More Than A Writer
- 16. The Content Creation Process
- 17. The Content Creation Process
- 18. The Content Creation Process Team Content Manager
- 19. 5 Benefits of Using Scripted Focus More
- 20. Using The Scripted Platform
- 21. With Scripted Over 7,000 vetted writers
- 22. Three Ways to Order Content
- 23. 1. Ordering A Specific Piece of Content
- 24. 2. Post a Request For Topic Pitches
- 25. 3. Start A Post From The Topic
- 26. The Ordering Content Workflow
- 27. Your Content Brief Noting your relevant industry areas When should I select Specialist?
- 28. Before Receiving Your First Draft A Scripted
- 29. After You Receive Your First Draft A
- 30. Requesting Revisions Revisions are made and delivered
- 31. Live Demo
- 32. Summary Effective Content Marketing Takes Planning Creating
- 33. Questions? Get Your First Job 50% Off: Rockcontent50
Who We Are Eric MacColl Marketing Director Eric Windell Customer Success Manager
Слайд 4We provide original written content for thousands of companies through our
curated community of high quality freelance writers & editors
Content creation
made easy
Слайд 8Why Content Works
Brands that create 15 blog posts per month average
1,200 new leads per month.
54% more leads are generated using inbound marketing tactics than traditional paid marketing.
Content marketing generates 3X more leads per dollar than traditional outbound
54% more leads are generated using inbound marketing tactics than traditional paid marketing.
Content marketing generates 3X more leads per dollar than traditional outbound
http://www.hubspot.com/marketing-statistics Demand Metric
Слайд 9What About You?
B2B or B2C?
Biggest content marketing challenge?
Plan on creating
more content in 2016 than you did in 2015?
Слайд 15Content Marketing Takes More Than A Writer
What topic to write on
When
to publish it
Researching the piece
Writing the piece
Editing the content
Formatting and finding images
Optimizing the content for SEO
Publishing content to your website
Promoting the content on your social channels
Measuring the impact of the content
Researching the piece
Writing the piece
Editing the content
Formatting and finding images
Optimizing the content for SEO
Publishing content to your website
Promoting the content on your social channels
Measuring the impact of the content
Слайд 18The Content Creation Process
Team
Content Manager
Volume
30+ pieces of content published per month
Content
Blog
Posts
Guest Posts
White Papers
Slideshares
Webinars
Guest Posts
White Papers
Slideshares
Webinars
Scripted Writers
In-House
20%
80%
Слайд 195 Benefits of Using Scripted
Focus More On Strategy
Scale Your Efforts and
Create More Content
Keep You Team Small – Avoid Costly FTEs
Keep Content Diverse and Fresh
Save Time
Keep You Team Small – Avoid Costly FTEs
Keep Content Diverse and Fresh
Save Time
Слайд 21With Scripted
Over 7,000 vetted writers
We’ll match your project with the
right writers
Quality Guarantee
Scripted Writers are only approved after a rigorous vetting process
Multiple Content Quality Controls in Place
All content goes through a third-party plagiarism checker
Every Scripted order is reviewed by a Scripted Editor before delivery
Your content workflow is housed in one convenient place
Your Scripted account allows you to order content, message writers, review and revise pieces, all in one place!
Quality Guarantee
Scripted Writers are only approved after a rigorous vetting process
Multiple Content Quality Controls in Place
All content goes through a third-party plagiarism checker
Every Scripted order is reviewed by a Scripted Editor before delivery
Your content workflow is housed in one convenient place
Your Scripted account allows you to order content, message writers, review and revise pieces, all in one place!
Слайд 231. Ordering A Specific Piece of Content
You have a topic in
mind and you know the key points the writer needs to address.
YOUR TITLE
Слайд 242. Post a Request For Topic Pitches
You have a general theme,
but would like writers to pitch blog topics specific to your company and theme.
THEME
Слайд 253. Start A Post From The Topic Marketplace
You’re not sure exactly
what topics you want, but know you’d like to start ordering content.
Слайд 28Before Receiving Your First Draft
A Scripted writer selects my order
Direct
message your writer for quick communication
Every order is reviewed by a Scripted editor
- Content is checked for spelling and grammar
- Editors ensure content meets your guidelines
Every order is reviewed by a Scripted editor
- Content is checked for spelling and grammar
- Editors ensure content meets your guidelines
Слайд 29After You Receive Your First Draft
A first draft is delivered for
your review
Feedback can be provided and any needed revisions requested
Feedback can be provided and any needed revisions requested
Слайд 32Summary
Effective Content Marketing Takes Planning
Creating Content Is More Than Just Writing
A
Variety of Content To Create
Scripted Can Help You With Your Content Workflow
Get Connected To Writers In Your Industry
All Content Is Edited and Checked For Plagiarism
Scripted Can Help You With Your Content Workflow
Get Connected To Writers In Your Industry
All Content Is Edited and Checked For Plagiarism
