demanding customers with personalized needs, copious amounts of data to sort through, and the pressure to be “omnichannel”, frantically competing with big-box stores and eCommerce giants by selling products on as many channels as possible.
It can get a little overwhelming.
Luckily, there are ways to handle and thrive in the ever-changing retail environment. We’re here to point out the major trends of 2015 and show you how to navigate them.
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Retail Trends Report 2015 презентация
Содержание
- 2. THE FUTURE OF RETAIL Independent retailers have
- 3. “BUY LOCAL” IS BIG. SO IS TECHNOLOGY. 1
- 4. The “buy local” movement gained momentum in
- 5. USE IT. With the rise of accessible
- 6. “The ability to see turns by item,
- 7. OMNICHANNEL IS THE NEW NORM. GET ON BOARD. 2
- 8. The typical 2015 consumer’s thought process goes
- 9. HERE’S A TIP: SO HOW DO YOU
- 10. “In the scarcity economy, success meant selling
- 11. 3 IN 2015, A POSITIVE IN-STORE EXPERIENCE
- 12. With all the modern purchasing options available
- 13. By creating a welcoming, positive environment in
- 14. “You can do promotions and marketing gimmicks
- 15. PERSONALIZATION AND CUSTOMIZATION AREN’T ADDED BENEFITS ANYMORE. THEY’RE ESSENTIAL. 4
- 16. Collect all the customer data you can
- 17. “It’s hard to remember everything. Tracking customer
- 18. LOYALTY CARDS ARE GOOD. PERSONALIZED OFFERS ARE BETTER. 5
- 19. Loyalty programs for frequent buyers have dominated
- 20. Use retail data to personalize coupons and
- 21. “Ask yourself: What’s happening in my community,
- 22. DON’T BE EGOCENTRIC. IT’S NOT ABOUT YOU; IT’S ABOUT YOUR CUSTOMERS. 6
- 23. RETAIL IS CONSUMER-DRIVEN. Think of your
- 24. “Consumers don’t care about tags like ‘omni’
- 25. ricssoftware.com
THE FUTURE OF RETAIL Independent retailers have more to manage than ever: demanding customers with personalized needs, copious amounts of data to sort through, and the pressure to be “omnichannel”, frantically
Слайд 4The “buy local” movement gained momentum in 2014 and will continue
to grow in 2015. That’s good news for independent retailers.
Not only are these stores popular, but owners have a secret weapon: technology.
Слайд 5USE IT.
With the rise of accessible retail technology, small and mid-size
retailers are empowered to use data to make decisions that drive their business forward.
Слайд 6“The ability to see turns by item, class, etc. is very
powerful.”
Andy Tesane, Owner, Two Bostons pet supply boutique
Слайд 8The typical 2015 consumer’s thought process goes something like: “I want
what I want, when I want it, where I want it, in the way I want to buy it.”
Okay, maybe that’s a bit of an exaggeration, but we’re probably not that far off the mark…
Okay, maybe that’s a bit of an exaggeration, but we’re probably not that far off the mark…
Слайд 9HERE’S A TIP:
SO HOW DO YOU HANDLE IT?
Figure out the right
form of omnichannel for you. If that means building and maintaining an eCommerce site, great. Just make sure you’re not opening a web store “just to have one.” 2015 is about smart retail.
Слайд 10“In the scarcity economy, success meant selling your brand’s products at
a value. In the new abundance economy, your brand’s values are the product.”
Doug Stephens, @RetailProphet
Слайд 113
IN 2015, A POSITIVE IN-STORE EXPERIENCE IS CRUCIAL.
CUSTOMERS NEED A REASON
TO BUY FROM YOU.
Слайд 12With all the modern purchasing options available to consumers, it’s easy
for small retailers to get passed over in favor of big-box stores.
Don’t let this happen to you.
Don’t let this happen to you.
Слайд 13By creating a welcoming, positive environment in which customers are easily
able to get the products they want and the help they need, you create a competitive advantage to being an independent retailer.
Build and emphasize these relationships with your customer base using the tools at your disposal.
Build and emphasize these relationships with your customer base using the tools at your disposal.
Слайд 14“You can do promotions and marketing gimmicks until the cows come
home but if you haven’t done all you can to convert those customers who are in your four walls – the only place you can truly affect your sales – from lookers to buyers, then you are like a poor marksman constantly missing the target.”
Bob Phibbs, @TheRetailDoctor
Слайд 16Collect all the customer data you can get.
Use this data to
personalize marketing campaigns that drive traffic into your store.
Use your retail technology to keep track of customer purchase history.
Arm your salespeople with this data so they can keep track of past purchases and build personal relationships with customers.
Use your retail technology to keep track of customer purchase history.
Arm your salespeople with this data so they can keep track of past purchases and build personal relationships with customers.
Слайд 17“It’s hard to remember everything. Tracking customer information allows us to
build relationships without having to remember all the details ourselves. It’s amazing what that can do to drive sales.”
Linda Shikany, Owner, Marigold Clothing
Слайд 19Loyalty programs for frequent buyers have dominated the customer relationship management
landscape in retail.
You can’t settle for one general plan anymore.
Customers expect personalization, so make it work for them.
You can’t settle for one general plan anymore.
Customers expect personalization, so make it work for them.
Слайд 20Use retail data to personalize coupons and promotions.
For example, run a
report to find your Top 250 spenders in a certain area of your store. Then, send them a coupon for items within that area.
Слайд 21“Ask yourself: What’s happening in my community, in my category and
in my channel? What pain or friction are my shoppers dealing with right now? What can I do to ease it or just make them happier? And how will this lead to them choosing our store?”
Laura Davis-Taylor, SVP of Omnichannel Experience, The Integer Group
Слайд 23RETAIL IS CONSUMER-DRIVEN.
Think of your customers first, and they’ll reward you
for it with their hard-earned business.
Слайд 24“Consumers don’t care about tags like ‘omni’ – what they care
about is being able to purchase the products they are looking for on their own time, from anywhere, on any device.”
Jason Becker, COO, RICS Software
