reddit Brands of the Year 2014 презентация

7.3 MILLION
IMPRESSIONS

132K PEOPLE

READ THE REDDIT INSPIRED POSTS

AND SPENT OVER
6 MIN
OF ENGAGEMENT TIME
ON EACH

COMMUNITY COMMENTS

Recognizing that the #1 answer to the question “What do you wish they taught you in high school” was always about personal finance, Transamerica asked reddit what they wanted to know more about. And then delivered.

reputation banners get, Android understood the strategic reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks, the team for Android was able to build creative banners that complimented the space and helped tell a story.

CAMPAIGN STATS

IMPRESSIONS

80,000+

550 MILLION +

BEST HOMEPAGE ROADBLOCK

CLICKS DRIVEN

if we made a Mega Huge Game Day Ad targeted just at reddit, what should be in it? Tell us and we’ll make it.”

CAMPAIGN
COMMENTS

850+

90,000+
VIEWS IN ONE DAY

( ͡° ͜ʖ ͡°)

“We also worked with reddit to create a transparent branded post aimed at our marketing averse audiences. The honesty worked and it surpassed projections by 1000%.”
– Sr. Project Creative, Droga 5

REDDIT WAS A COMPONENT OF THE
#1 AD CAMPAIGN
OF 2014
AS VOTED BY ADWEEK

#1 PERFORMING REDDIT BANNER OF ALL
TIME

THE CONTEST

CAMPAIGN SUPERSTAR: COMPUTER SLAP GAME CONTEST

BEST USER GENERATED CONTENT

25

FULLY FUNCTIONAL
GAMES SUBMITTED

107,000+

CLICKS DRIVEN

EVERY
SUBMISSION
RECEIVED A PRIZE

LAPTOPS, GIFT CARDS, AND
REDDIT SHIRTS FOR EVERY
ENTRY

Lenovo needed an 8-bit game to mirror the new season of their web series, Tough Season. They ran a competition, targeted to our development community, challenging users to create their own 8-bit games for a chance to win an assortment of prizes. In the end, Lenovo could only award their prizes to the top 5 games. But so many amazing games were submitted, Lenovo stepped up and bought EVERY users that submitted a reddit t-shirt as a huge thank you for their work.

Awesome Fantasy Football Season

USER SUBMISSIONS

Brad’s Slapdown

Brad’s Rough Draft

Brad the Wrecker

Computer Slap 2

Computer Slaparino

Lenvolio

For Those Who Do

Broken Lenovos

Lenovo Smash

Slaptop

Computer Clasher

Lenovo Game Challenge

Sweet Dreams

Brad’s Draft Day

“Get Teleported” campaign this year, Marriott chose reddit as their platform of choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a friend. Users were challenged to submit “Why their community is the best” as an entry to the contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner received everything promised. Play on Marriott, play on.

CLICKS DRIVEN

OF BRAND/USER INTERACTIONS

NOMINEE

COMMENTS

10,000+

SUBMISSIONS

Everyone has songs that make them feel feelings. Spotify asked reddit over 30 different questions about songs that made them feel all kinds of different emotions. A few weeks and over 10,000 responses later and Spotify had enough content to create multiple reddit-inspired lists.

consider it your outsourced marketing department. Fat Tire did.

73,000+

CLICKS

49 MILLION +
impressions served

( ͡° ͜ʖ ͡°)

COMMENTS

CROSS PLATFORM SHARES

1,500+

OVER 95%

OVER 1,500

STEP 1: Crowdsource fake horse names

STEP 2: Pick the top 10 (bonus points for Maker’s related names)

STEP 3: takeover reddit for a day long horse race

STEP 4: Profit.

OVER
84K
CLICKS

AN AVERAGE OF
4+ MIN
TIME SPENT ON AD

210 MILLION+
IMPRESSIONS SERVED

( ͡° ͜ʖ ͡°)

POSITIVE SENTIMENT

Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.

the internet.

On your brands sponsored conversation than any other place on the web.

YOUR BRAND CAN CONNECT WITH

WHO WILL ENGAGE LONGER
(up to 4+
minutes)

REDDIT’S SUPER-TARGETED MILLENIAL AUDIENCE

AND MORE FREQUENTLY
(up to 3+ times per day)