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Red Light thinking: the evaluation of ideas презентация
Содержание
Red Light thinking Judgement Reason Evalution Where things may or not may work Martynova Elena
Слайд 3FORMAL EVALUATION METHODS
Screening processes #1
● Is the idea compatible with the
brand values?
● Is the idea compatible with the public relations objectives and strategy?
● Is it legal?
● Can it be developed within a realistic budget and timescales?
● Is it likely to provide added value?
● Are the commitments and risks acceptable?
● Is the idea compatible with the public relations objectives and strategy?
● Is it legal?
● Can it be developed within a realistic budget and timescales?
● Is it likely to provide added value?
● Are the commitments and risks acceptable?
Martynova Elena
Слайд 4
Screening processes #2
1. Realistic ideas or themes that can be put
into action immediately.
2. Intriguing ideas that are still embryonic but that have potential as a starting point for thinking about at a later stage.
3. No-hopers
2. Intriguing ideas that are still embryonic but that have potential as a starting point for thinking about at a later stage.
3. No-hopers
Martynova Elena
