Презентация на тему Presented by Plan Promote Prosper & B Squared Media, LLC

Презентация на тему Презентация на тему Presented by Plan Promote Prosper & B Squared Media, LLC, предмет презентации: Маркетинг. Этот материал содержит 37 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Presented by Plan Promote Prosper & B Squared Media, LLC


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B Squared Media, LLC #ThinkConversation

Your Presenters

Jamie Teasdale

Owner, Plan Promote Prosper
Twitter: @PlanPromotePros
www.fb.com/PlanPromoteProsper



Brooke Ballard

Founder & Chief Social Strategist
Twitter (biz): @B2MediaLLC Twitter (personal): @MadSMScientist www.fb.com/b2socialmedia

Plan Promote Prosper #LeadByContent


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Plan Promote Prosper #LeadByContent

Plan Promote Prosper

B Squared Media, LLC #ThinkConversation

Planning is an essential step in business growth.

Communication planning can be an arduous process, but every business should research & plan ahead for optimal effectiveness.

We make it SIMPLE!


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B Squared Media, LLC #ThinkConversation

The B Squared Brand

“Online marketing isn’t a series of campaigns. With B Squared Media it’s a conversation.”


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B Squared Media, LLC #ThinkConversation

Our Story

Plan Promote Prosper #LeadByContent


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B Squared Media, LLC #ThinkConversation

The 6 ‘Perfect’ Content Marketing Steps

Plan Promote Prosper #LeadByContent


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B Squared Media, LLC #ThinkConversation

Content Audit

Start by identifying your content assets…

Plan Promote Prosper #LeadByContent


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Content Audit

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


Blogs
Resource documents
White papers
E-Books
Newsletters


Illustration files
Infographics
FAQ’s
Educational presentations
Testimonials


Do you have any of these?…


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Content Audit

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


What do you ask your customers frequently?
What do they ask you?
Review analytics for popular pages
Social page insights for popular conversations

Then consider…


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POLL QUESTION: Do you create content specifically for your sales pipeline? A: Yes B: No

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Content For The Entire Customer Lifecycle

Image Source: Infusionsoft

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Your Content Weapons

FAQ on website
Completely filled out social sites
Infographics
SlideShare Decks

Telling your story

Telling the story of your customers

*How can you SHOW these?

Psychographics: Feelings, Attitudes, Values, Opinions, Beliefs
User data: Behaviors

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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How Content Attracts Leads

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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How Content Grows Customers

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Leveraging The Seasons With Your Content

Step #1. Get a calendar!




PLAN AHEAD!

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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POLL QUESTION: Do you plan ahead for your content each year? A: Always B: Sometimes c: Never

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Leveraging The Seasons With Your Content

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent

Step #2 Map out the basics:

each national holiday
beginning of new seasons
school year
NPO schedules
Q1-4
sports seasons
local events
annual events
conferences


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Leveraging The Seasons With Your Content

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent

Then think…

about your target

and their annual calendar!


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Organizing & Scheduling Content

What are your annual goals for your business?

Know your goals.

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Organizing & Scheduling Content

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent

Review analytics regularly

Days of week

Times of day

Popular topics

WHEN: WHERE: HOW:

Schedule it on

Buffer

HootSuite

Sprout Social

What platforms are your targets on?

Blogs (yours & others)

Social sites



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Organizing & Scheduling Content

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent

Don’t forget Keywords:
Use the right formula of keywords consistently
Cycle through and rotate your key phrases

Curate Content:
Offer guest blogging
Ask your community
Repurpose 3rd party content
Create lists


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POLL QUESTION: Do you recycle/reuse/remix your content? Tell us how! A: Yes B: No

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Remix & Reuse: How To Recycle Content

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Remix: How To Recycle Content

Make it visual (try SlideShare)
List posts (best of, resources for, etc.)
Make guest posts your own
Create a series
Note updates
Implement a lead magnet

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Reuse: How To Recycle Content

Show off (tool to try: PostSkin)
Market evergreen content (tool to try: Revive Old Post)
#TBT ------------------------------->
Go from BIG to small
Use content in your events

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline: Awareness

Website
Blog
Social media sites
Presentations
Events
Visuals (videos, infographics, interviews)


B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline: Consideration

Case Studies
White papers & reports
Testimonials
Social Proof

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline: Decision

Sales presentation/collateral
Internal, not external
Segmented/targeted based on downloads (CRM)
List of products & services
Pricing (proposal)

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Who Has Questions?

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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Thank You!

Plan Promote Prosper
www.planpromoteprosper.com

Specialties:
Content Marketing Plans
Blogging, E-Newsletter & Social Media Plans
Competitive Research Reports


B Squared Media
www.b2onlinemedia.com

Specialties:
Done-For-You Social Media Marketing
Strategic Content Marketing & Content Creation
Automation Marketing

B Squared Media, LLC #ThinkConversation

Plan Promote Prosper #LeadByContent


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