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Presented by Plan Promote Prosper & B Squared Media, LLC презентация
Содержание
- 1. Presented by Plan Promote Prosper & B Squared Media, LLC
- 2. B Squared Media, LLC #ThinkConversation
- 3. Plan Promote Prosper #LeadByContent Plan
- 4. B Squared Media, LLC #ThinkConversation
- 5. B Squared Media, LLC #ThinkConversation Our Story Plan Promote Prosper #LeadByContent
- 6. B Squared Media, LLC #ThinkConversation
- 8. B Squared Media, LLC #ThinkConversation
- 9. Content Audit B Squared Media, LLC
- 10. Content Audit B Squared Media, LLC
- 12. POLL QUESTION: Do you create
- 13. Content For The Entire Customer Lifecycle Image
- 14. Your Content Weapons FAQ on website
- 15. How Content Attracts Leads B Squared Media,
- 16. How Content Grows Customers B Squared Media,
- 18. Leveraging The Seasons With Your Content Step
- 19. POLL QUESTION: Do you plan
- 20. Leveraging The Seasons With Your Content B
- 21. Leveraging The Seasons With Your Content B
- 23. Organizing & Scheduling Content What are your
- 24. Organizing & Scheduling Content B Squared Media,
- 25. Organizing & Scheduling Content B Squared Media,
- 27. POLL QUESTION: Do you recycle/reuse/remix
- 28. Remix & Reuse: How To Recycle Content
- 29. Remix: How To Recycle Content Make it
- 30. Reuse: How To Recycle Content Show off
- 32. Content & Your Sales Pipeline B Squared
- 33. Content & Your Sales Pipeline: Awareness Website
- 34. Content & Your Sales Pipeline: Consideration Case
- 35. Content & Your Sales Pipeline: Decision Sales
- 36. Who Has Questions? B Squared Media, LLC
- 37. Thank You! Plan Promote Prosper www.planpromoteprosper.com
Слайд 2B Squared Media, LLC #ThinkConversation
Your Presenters
Jamie Teasdale
Owner, Plan Promote
Twitter: @PlanPromotePros
www.fb.com/PlanPromoteProsper
Brooke Ballard
Founder & Chief Social Strategist
Twitter (biz): @B2MediaLLC
Twitter (personal): @MadSMScientist
www.fb.com/b2socialmedia
Plan Promote Prosper #LeadByContent
Слайд 3Plan Promote Prosper #LeadByContent
Plan Promote Prosper
B Squared Media, LLC
Planning is an essential step in business growth.
Communication planning can be an arduous process, but every business should research & plan ahead for optimal effectiveness.
We make it SIMPLE!
Слайд 4B Squared Media, LLC #ThinkConversation
The B Squared Brand
“Online marketing
Слайд 6B Squared Media, LLC #ThinkConversation
The 6 ‘Perfect’ Content Marketing
Plan Promote Prosper #LeadByContent
Слайд 8B Squared Media, LLC #ThinkConversation
Content Audit
Start by identifying your
Plan Promote Prosper #LeadByContent
Слайд 9Content Audit
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper
Blogs
Resource documents
White papers
E-Books
Newsletters
Illustration files
Infographics
FAQ’s
Educational presentations
Testimonials
Do you have any of these?…
Слайд 10Content Audit
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper
What do you ask your customers frequently?
What do they ask you?
Review analytics for popular pages
Social page insights for popular conversations
Then consider…
Слайд 12 POLL QUESTION: Do you create content specifically for your sales pipeline? A: Yes B:
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 13Content For The Entire Customer Lifecycle
Image Source: Infusionsoft
B Squared Media, LLC
Plan Promote Prosper #LeadByContent
Слайд 14Your Content Weapons
FAQ on website
Completely filled out social sites
Infographics
SlideShare Decks
Telling
Telling the story of your customers
*How can you SHOW these?
Psychographics: Feelings, Attitudes, Values, Opinions, Beliefs
User data:
Behaviors
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 15How Content Attracts Leads
B Squared Media, LLC #ThinkConversation
Plan Promote
Слайд 16How Content Grows Customers
B Squared Media, LLC #ThinkConversation
Plan Promote
Слайд 18Leveraging The Seasons With Your Content
Step #1. Get a calendar!
PLAN AHEAD!
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 19 POLL QUESTION: Do you plan ahead for your content each year? A: Always B:
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 20Leveraging The Seasons With Your Content
B Squared Media, LLC
Plan Promote Prosper #LeadByContent
Step #2 Map out the basics:
each national holiday
beginning of new seasons
school year
NPO schedules
Q1-4
sports seasons
local events
annual events
conferences
Слайд 21Leveraging The Seasons With Your Content
B Squared Media, LLC
Plan Promote Prosper #LeadByContent
Then think…
about your target
and their annual calendar!
Слайд 23Organizing & Scheduling Content
What are your annual goals for your business?
Know
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 24Organizing & Scheduling Content
B Squared Media, LLC #ThinkConversation
Plan Promote
Review analytics regularly
Days of week
Times of day
Popular topics
WHEN: WHERE: HOW:
Schedule it on
Buffer
HootSuite
Sprout Social
What platforms are your targets on?
Blogs (yours & others)
Social sites
Слайд 25Organizing & Scheduling Content
B Squared Media, LLC #ThinkConversation
Plan Promote
Don’t forget Keywords:
Use the right formula of keywords consistently
Cycle through and rotate your key phrases
Curate Content:
Offer guest blogging
Ask your community
Repurpose 3rd party content
Create lists
Слайд 27
POLL QUESTION:
Do you recycle/reuse/remix your content?
Tell us how!
A: Yes
B: No
B
Plan Promote Prosper #LeadByContent
Слайд 28Remix & Reuse: How To Recycle Content
B Squared Media, LLC
Plan Promote Prosper #LeadByContent
Слайд 29Remix: How To Recycle Content
Make it visual (try SlideShare)
List posts (best
Make guest posts your own
Create a series
Note updates
Implement a lead magnet
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 30Reuse: How To Recycle Content
Show off (tool to try: PostSkin)
Market evergreen
#TBT ------------------------------->
Go from BIG to small
Use content in your events
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 32Content & Your Sales Pipeline
B Squared Media, LLC #ThinkConversation
Plan
Слайд 33Content & Your Sales Pipeline: Awareness
Website
Blog
Social media sites
Presentations
Events
Visuals (videos, infographics,
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 34Content & Your Sales Pipeline: Consideration
Case Studies
White papers & reports
Testimonials
Social Proof
B
Plan Promote Prosper #LeadByContent
Слайд 35Content & Your Sales Pipeline: Decision
Sales presentation/collateral
Internal, not external
Segmented/targeted
List of products & services
Pricing (proposal)
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Слайд 36Who Has Questions?
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper
Слайд 37Thank You!
Plan Promote Prosper
www.planpromoteprosper.com
Specialties:
Content Marketing Plans
Blogging, E-Newsletter & Social Media Plans
Competitive
B Squared Media
www.b2onlinemedia.com
Specialties:
Done-For-You Social Media Marketing
Strategic Content Marketing & Content Creation
Automation Marketing
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
