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Orientation journey. What it means to become a Heartist презентация
Содержание
- 1. Orientation journey. What it means to become a Heartist
- 2. OBJECTIVE & AGENDA Orientation Journey Discover AccorHotels’
- 3. Orientation Journey Share your service story
- 4. Orientation Journey OUR UNIQUE STORY
- 5. Our roots Orientation Journey Insert movie « L’aventure de l’impossible » Here
- 6. Orientation Journey The right match English version French version
- 7. OUR BRANDS Orientation Journey economy Luxury & UPSCALE MIDSCALE
- 8. Focus on… Orientation Journey UPSCALE LUXURY
- 9. Focus on… Orientation Journey Movie Feathers
- 10. LUXURY BRANDS Orientation Journey GRACEFUL CHARMING
- 11. LUXURY BRANDS Orientation Journey An Oasis for the Well-Travelled
- 12. LUXURY BRANDS Orientation Journey THOUGHTFUL CULTURAL
- 13. LUXURY BRANDS Orientation Journey Turning Moments into Memories
- 14. MODERN FRENCH ART-DE-VIVRE REBELLIOUS PLAYFUL TIMELESS HERITAGE LUXURY BRANDS Orientation Journey
- 15. LUXURY BRANDS Orientation Journey The French “Art de Vivre”
- 16. LUXURY BRANDS Orientation Journey ELEGANT INSPIRING
- 17. LUXURY BRANDS Orientation Journey MGALLERY by Sofitel Discover Memorable Moments
- 18. LUXURY BRANDS Orientation Journey IN TOUCH IN TEMPO
- 19. LUXURY BRANDS Orientation Journey Our World is Your Playground
- 20. LUXURY BRANDS Orientation Journey VITALITY SUSTAINABILITY
- 21. LUXURY BRANDS Orientation Journey Life is a Journey. Live it Well.
- 22. ACCORHOTELS AT A GLANCE Orientation Journey
- 23. ACCORHOTELS AT A GLANCE Orientation Journey
- 24. ACCORHOTELS AT A GLANCE Orientation Journey
- 25. ACCORHOTELS AT A GLANCE Orientation Journey
- 26. ACCORHOTELS AT A GLANCE Orientation Journey
- 27. ACCORHOTELS AT A GLANCE Orientation Journey
- 28. ACCORHOTELS AT A GLANCE Orientation Journey
- 29. ACCORHOTELS AT A GLANCE Orientation Journey
- 30. Orientation Journey A NEW AMBITION
- 31. Luxe guestS Orientation Journey Connected World The
- 32. PURPOSE AND MISSION To create meaningful
- 33. Growth Strategy Orientation Journey
- 34. Growth Strategy Guest Loyalty Franchisor & Operator Marketing & Distribution GROW Orientation Journey
- 35. Growth Strategy Booking Platforms Private Rental Activity EXTEND Orientation Journey
- 36. Growth Strategy Conciergerie Off-site services Rewards for Le Cub SUSTAIN Orientation Journey
- 37. A cultural transformation
- 38. Our new identity Movie « Feel Welcome Orientation Journey
- 39. HOW DO WE WANT TO REACH THIS
- 40. AccorHotels DNA Orientation Journey
- 41. OUR DNA FOUNDATION Orientation Journey Movie Accor Hotel values
- 42. OUR DNA FOUNDATION Orientation Journey
- 43. DRIVING TRANSFORMATION FROM THE HEART Orientation Journey
- 44. SHARED ACROSS ALL BRANDS Orientation Journey CONNECTING
- 45. Shared guest experience Orientation Journey WHAT DO
- 46. DELIVERED IN A UNIQUE WAY Orientation Journey Service promise
- 47. Orientation Journey OUR brand
- 48. Orientation Journey OUR hotel
- 49. Orientation Journey
OBJECTIVE & AGENDA Orientation Journey Discover AccorHotels’ Unique Story Understand Our Transformation Experience AccorHotels’ DNA Discover Our Brand and Our Hotel
Слайд 2OBJECTIVE & AGENDA
Orientation Journey
Discover AccorHotels’ Unique Story
Understand Our Transformation
Experience AccorHotels’
DNA
Discover Our Brand and Our Hotel
Discover Our Brand and Our Hotel
Слайд 31Luxe guestS
Orientation Journey
Connected World
The LUXE guest has Changed
More Options
Traditional Hotels
Property Sharing
Membership
Clubs
Researching More
Seeking Meaning
Seeking Authenticity
Seeking Community
Слайд 32PURPOSE AND MISSION
To create
meaningful experiences for
our community
of travelers
and nomads, all around the globe
Orientation Journey
To be the best
global hotelier…
And your best
travel mate
OUR PURPOSE
Слайд 34Growth Strategy
Guest Loyalty
Franchisor & Operator
Marketing & Distribution
GROW
Orientation Journey
Слайд 39HOW DO WE WANT TO REACH THIS GOAL?
DESIGNING OUR DNA
Orientation Journey
WHY
DO WE GET UP EVERY MORNING TO GO TO WORK?
WHAT IS OUR COMMON PURPOSE?
WHAT IS OUR COMMON PURPOSE?
WHO ARE WE?
WHAT DO WE WANT TO ACHIEVE ALTOGETHER?
Слайд 43DRIVING TRANSFORMATION FROM THE HEART
Orientation Journey
85%
15%
Brand specific
(aligned to the Guest Experience)
In
common across
all brands
Слайд 44SHARED ACROSS ALL BRANDS
Orientation Journey
CONNECTING EVERY BRAND
WORLDWIDE
HOW
CONNECTING
HEARTS ALL AROUND
THE WORLD
WE ARE HEARTISTS
MAKING THE
WORLD A MORE
WELCOMING PLACE
BY PLACING PEOPLE
AT THE HEART OF EVERYTHING WE DO
WHAT
WHO
WHY
Слайд 45Shared guest experience
Orientation Journey
WHAT DO WE WANT OUR GUESTS TO say?
I
feel welcome
I feel heart warmed
I feel incredible
I belong
I feel heart warmed
I feel incredible
I belong
