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Merchandising презентация
Содержание
- 1. Merchandising
- 3. What How Much How Merchandising
- 5. I N S T
- 7. "70 percent of shopper purchase decisions are made in store" Research
- 8. Even when Shoppers have planned which category
- 9. 1 IN 10 Will switch Brands inside
- 11. It takes time for people to acclimate
- 12. Merchandise Category Brand Theme
- 13. Typically, shoppers position themselves in the
- 14. "capture rate" (the percentage of customers who
- 15. A great sign in the wrong
- 16. Your store is a 3-D TV
- 17. Signs can multiply the power
- 18. Point – Of – Purchase is the
- 20. Cross Selling Awareness
- 21. Please copy and paste the below
- 22. THE END
What How Much How Merchandising
Слайд 8Even when Shoppers have planned which category they will buy from,
the decision on which Brand to buy is left until inside the store for 28% of shoppers.
Research
Слайд 91 IN 10
Will switch Brands inside the store. Given how many
different Brands exist on shelves in each category, Marketers must activate their Brands in-store or Shoppers will switch.
Research
Слайд 11It takes time for people to acclimate to a retail environment,
so don’t try to achieve something critical in the immediate area by the door. They will blow right by, hence the term “decompression zone”.
Create a “Power” display that will act as a speed bump and also a billboard.
Don’t forget the sidewalk…clearance items create excitement.
Слайд 13
Typically, shoppers position themselves in the center of one aisle or
location and begin reviewing a 4’x6’ section at slightly below eye-level, close to the product that has the greatest visual contrast - Tactical Insight Group
Слайд 14"capture rate" (the percentage of customers who actually "see" a given
product on the shelf)
The "boomerang rate" (the percentage of shoppers who failed to walk down the full aisle),
Determines
Слайд 16
Your store is a 3-D TV commercial.
Get their attention. Then deliver
clear, logical information.
Слайд 17
Signs can multiply the power of a price reduction by a
factor of six.
Pictures tell a thousand words.
Checkout areas are perfect for
longer messages.
Слайд 18Point – Of – Purchase is the most critical component of
any successful marketing campaign because it exist at the point of ‘convergence’.
At no other instance are people, products and money in the same place….
At no other instance are people, products and money in the same place….
Слайд 21
Please copy and paste the below link for the Video
Or Search
for Shopping the Supermarkets on you tube. It’s a BBC Documetry
http://youtu.be/b7Nh43oHdnA
