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@Matt_Siltala презентация
Содержание
- 1. @Matt_Siltala
- 2. @Matt_Siltala
- 3. @Matt_Siltala
- 4. @Matt_Siltala Of info
- 5. @Matt_Siltala Videos on
- 6. @Matt_Siltala 9 Billion
- 7. @Matt_Siltala
- 8. @Matt_Siltala
- 9. @Matt_Siltala 300,000,000 Users
- 10. @Matt_Siltala Pinterest
- 11. @Matt_Siltala Pinterest
- 12. @Matt_Siltala Pinterest’s ‘Pin
- 13. @Matt_Siltala Facebook
- 14. @Matt_Siltala Facebook
- 15. @Matt_Siltala Twitter
- 16. @Matt_Siltala Google+
- 17. @Kristy Bad Content
- 18. @Kristy
- 19. @Kristy
- 20. @Kristy
- 21. @Kristy
- 22. @Kristy
- 23. @Kristy
- 24. @Kristy
- 25. @Kristy
- 26. @Kristy
- 27. @Kristy
- 28. @Kristy
- 29. @Kristy
- 30. @Kristy
- 31. @Kristy
- 32. @Kristy
- 33. @Kristy
- 34. WITH THESE
- 35. BRANDS HAVE CAUGHT ON AND BECOME CONTENT MARKETERS @Matt_Siltala
- 36. EVEN CELEBRITIES
- 37. Good Content @Matt_Siltala
- 38. Three years
- 39. eBook Motion Graphic Slide Share @Matt_Siltala
- 40. The Interactive
- 41. @Matt_Siltala
- 42. @Matt_Siltala
- 43. @Matt_Siltala
- 44. Even dog lovers liked it @Matt_Siltala
- 45. But that’s not all… @Matt_Siltala
- 46. @Matt_Siltala
- 47. Our interactive
- 48. Blog posts
- 49. @Matt_Siltala
- 50. The Quicksilver
- 51. We worked
- 52. THE RESULT: QUICKSILVER SHORTS FLY OFF THE SHELF @Matt_Siltala
- 53. ADP had
- 54. Created infographics
- 55. Measured each
- 56. ADP sales
- 57. JewishBoston.com wanted to modernize their Hagaddah so
- 58. Created eBook,
- 59. 20,000+ App
- 60. @Kristy ONLINE MARKETING
- 61. @Kristy What’s
- 62. @Kristy Social Media Measurement: SimplyMeasured
- 63. @Kristy Social Media Measurement: sumall
- 64. @Kristy Social Media Measurement: Brand24
- 65. @Kristy Influencer Discovery: Traackr
- 66. @Kristy Influencer Discovery: tapinfluence
- 67. @Kristy Influencer Discovery: Buzzsumo
- 68. @Kristy Insights Discovery: Radian6
- 69. @Kristy Insights Discovery: Icerocket
- 70. @Kristy Insights Discovery: Social Mention
- 71. @Kristy Insights Discovery: Your customer service channels
- 72. @Kristy Content Creation: Aesop Story Engine
- 73. @Kristy Content Creation: Canva
- 74. @Kristy Content Creation: Social Image Re-sizer
- 75. @Kristy Content Creation: Over
- 76. @Kristy Content Curation: Storify
- 77. @Kristy Content Curation: waywire
- 78. @Kristy Content Curation: trap.it
- 79. @Kristy DO
- 80. @Kristy SCORE
- 81. @Matt_Siltala @Kristy
Слайд 2
@Matt_Siltala
86%
14%
59%
54%
86%
35%
37%
Source: http://searchenginewatch.com/sew/how-to/2262641/driving-consumer-insights-with-mobile-analytics
Слайд 4
@Matt_Siltala
Of info submitted to the brain is visual
90%
60,000x
Images process
faster than text
of
40%
Слайд 5
@Matt_Siltala
Videos on landing pages increase page conversions rates by
80%
94% MORE
Posts with
page visits and engagement than those without
of consumers are more likely to click on a business whose image appear in search results
60%
Слайд 6
@Matt_Siltala
9 Billion
Photos uploaded each month
Photos & Images get…
More Interaction
than other content
More
than links
More Likes
87%
10x
7x
Слайд 9
@Matt_Siltala
300,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
70 MILLION
Photos uploaded every day
30 BILLION
Total
2.5 BILLION
Likes per day
49%
Of users check Instagram daily
Instagram
Слайд 10
@Matt_Siltala
Pinterest
70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
Слайд 11
@Matt_Siltala
Pinterest
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
Слайд 12
@Matt_Siltala
Pinterest’s ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button
and
Слайд 13
@Matt_Siltala
Facebook
1.39 Billion
Users
20 MINUTES/DAY
Avg. time spent on Facebook
300 MILLION
Photos uploaded every
4.5 BILLION
Likes per day
1.972 MILLION
Friend requests per day
30 BILLION
Whats App messages per day
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
Слайд 14
@Matt_Siltala
Facebook
Cover Photo: 851 x 315
Profile Photo: 180x 180 (recommended)
Shared Photos:
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/
Слайд 15
@Matt_Siltala
Twitter
645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets everyday
2.1 BILLION
Twitter search engine
(per day)
75%
Of users are on mobile
208 FOLLOWERS
Per user (on average)
http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/
Слайд 16
@Matt_Siltala
Google+
300,000,000
Users
5.5 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile
33% OVERALL
Growth per year
56% GROWTH
In usage for member
(Ages 45-54)
http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx
Слайд 34
WITH THESE TIPS:
Become a better writer
See what the buzz is about
Leverage
Give them a window into your inner workings
Newsjack
Think like a journalist
@Matt_Siltala
Слайд 36
EVEN CELEBRITIES HAVE BECOME
BRILLIANT CONTENT MARKETERS
John Oliver has questions for the
@Matt_Siltala
Слайд 38
Three years ago, it all started with this single infographic…
100,000+
Social
Thousands
Of Links Built
Thousands
Of $$$ generated
@Matt_Siltala
Слайд 47
Our interactive table outperformed Friskies "list" because ours was more visual.
@Matt_Siltala
Слайд 48
Blog posts
New Releases
Linkbait articles
Infographics
Video
Podcasts
Images/Memes
White Papers
Power Points
Repurpose successful content you already have
TRANSFORM
CONTENT YOU
ALREADY HAVE
@Matt_Siltala
Слайд 50
The Quicksilver had a pair of cargo shorts in stores that
Selling like they had anticipated
THE PROBLEM
@Matt_Siltala
Слайд 51
We worked with the sales team to get the MOST commonly
THE SOLUTION
@Matt_Siltala
Слайд 53
ADP had a ton of products, but their sales people didn’t
very good tools to sell all products.
THE PROBLEM
@Matt_Siltala
Слайд 54
Created infographics every month for them, each time highlighting a new
THE SOLUTION
@Matt_Siltala
Слайд 55
Measured
each graphic’s
popularity by
polling people
on Social
Media
Repurposed
successful
content into
slide decks,
videos, motion/
interactive
graphics, etc.
Created
offline materials
out of
that would help
their sales team
(showrooming
using iPads, videos)
Sales
Increased
THE RESULT
@Matt_Siltala
Слайд 56
ADP sales team now has a tool to learn & promote
ADP can use successful content to drive PR
Increased brand awareness
More mentions, more rankings for their name
Helps reputation management
BIGGER PICTURE
@Matt_Siltala
Слайд 57JewishBoston.com wanted to modernize their Hagaddah so that Young and inactive
THE PROBLEM
@Matt_Siltala
Слайд 58
Created eBook, app, and helped redesign part of their website to
THE SOLUTION
@Matt_Siltala
Слайд 59
20,000+
App downloads
Word of mouth about it spread on social media
Created
Something physical
THE RESULT
@Matt_Siltala
Слайд 61
@Kristy
What’s your content marketing challenge? There’s a tool for that.
Social Media
Influencer Discovery and Outreach
Insights Discovery
Creation and Production
Content Curation
